Discussion
Summary
Karen recounts how she helped grow GE Healthcare's design group from 28 to 60 people by acting as internal consultants across GE divisions during tough economic times. She partnered with design firms like Intersection to develop journey mapping tools and emphasized the involvement of business stakeholders alongside designers. On hiring the first diverse or non-traditional candidates, Karen stresses early alignment on criteria and seeking external community support to fairly evaluate and onboard these hires. Sam highlights the importance of using user research to pitch UX value in legacy-technical environments, leveraging real user frustrations captured in quotes and videos to create empathy and buy-in from skeptical stakeholders. Both underline the significance of focusing on measurable task success, error rates, confidence, and user delight when evaluating UX outcomes. They also share lessons from organizing “delight forums” aimed at building shared UX language inside organizations, noting their inspirational but limited practical impact. The conversation provides actionable strategies for scaling UX teams, engaging stakeholders, and making user-centered design tangible in complex, technical enterprises.
Key Insights
-
•
GE Healthcare's design group grew by acting as internal consultants to other GE divisions, funding growth through cross-unit projects.
-
•
Journey mapping was developed in partnership with an external firm, Intersection, to gain fresh perspectives on the user experience.
-
•
Involving business stakeholders alongside designers in journey mapping creates better alignment and broader buy-in.
-
•
Hiring non-traditional candidates requires early alignment on hiring criteria and leveraging external professional design communities.
-
•
Measuring UX success focuses on task completion rates, number of errors, user confidence, and subjective delight.
-
•
Physiological metrics for emotional responses in UX research have limited signal in everyday software usage due to noise.
-
•
“Delight forums” help build shared UX language but have limited impact without translating conversation into action.
-
•
Using authentic user stories and recorded frustrations can be more persuasive than abstract UX arguments when pitching to stakeholders.
-
•
Finding an internal ‘unindicted co-conspirator’ with a real problem helps UX designers demonstrate value practically.
-
•
Focus on where you’re welcomed in an organization to build momentum rather than forcing change where you face resistance.
Notable Quotes
"When I got there in very late ’07, there were about 28 people, now there’s about 60."
"We became entrepreneurs internally, doing work across other GE divisions to generate funding."
"Journey mapping was created with Intersection, founded by Chuck Pelley and Joan Greger, to help us look in the mirror."
"Align on what you’re looking for before the interview to evaluate non-traditional candidates fairly."
"We used standard metrics like task success, time to complete, number of errors, confidence, and delight."
"It’s hard to detect emotional responses physiologically in day-to-day software use because there’s too much noise."
"Delight forums helped us share stories and build a shared vernacular but didn’t lead to significant change by themselves."
"Instead of telling the story, bring in actual users to tell their frustration directly to your team and execs."
"Find an unindicted co-conspirator in your company with a problem you can help solve, and the rest will follow."
"Ignore the people who hate you, embrace those who love you, and focus on the fence sitters."
Or choose a question:
More Videos
"OKRs help highlight intentions to leadership and open up conversations that generate alignment and support."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
"The innovation studio bakes in strategic vision, leadership, funding, and ownership."
Jeff GothelfInnovation Studios: the Engines of Enterprise Experimentation
May 14, 2015
"We ended up piloting a group in Tokyo for non-English speakers, which was key to testing the language challenge."
Wyatt HaymanGlobal Research Panels
August 8, 2020
"We encourage teams to build simulated persona testing into regular rituals—daily, weekly, or quarterly—to continuously refine messaging."
Gillian Salerno-Rebic Mark MicheliFrom Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
June 11, 2025
"Belgian government services are still really designing with desktop use in mind, even though smartphones are more accessible."
Yalenka Mariën Marie MervaillieDesigning for Digital Inclusion in the Belgian Government
December 8, 2021
"AI can standardize work, but it's on the designer’s court now to bring humanity, emotion, and originality to the work."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"I was not able to come up for them to be involved so I had to learn how to structure it in a way that we could share how this was important for the team."
Benjamin RealMaturity Models: A Core Tool for Creating a DesignOps Strategy
October 1, 2021
"Quick wins are essential to build trust and start conversations with stakeholders who might be skeptical or overworked."
Magdalena ZadaraZero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
November 16, 2022
"Constraints during ideation sessions help avoid endlessly blue-sky thinking and keep ideas focused."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
