Jemma Ahmed

" There’s some really valuable ways to integrate this technology, but also dangerous ones that require human judgment as a discipline. "

" Our job is to make sure the people making decisions actually listen. "

" Research is at a critical moment as relational dynamics between participants, organizations, and researchers shift from linear to plural and relational. "

" Trust building and informed consent are things you can improve in research without stressing the business. "

" The relational dynamics of knowledge are shifting from hierarchical and linear to relational and plural. "

" While people care about collaboration, it’s not always at the top of the to-do list. "

" Junk in, junk out. Bad data is worse than no data at all. "

" Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference. "

" If I am difficult, then I am in good company, esteemed company, the best of company. "

" Jackie Ho talks about how to keep teams accountable and aligned while maintaining their autonomy. "

" Let's challenge the very foundations of how and what we see as data in plural systems. "

" Redefining who researchers are can teach us new ways to share stories. "

" In some ways the signal of insight maturity is accepting that research needs more than two days and sometimes months to deliver. "

" The ladder of engagement for stakeholders could range from watching videos to becoming co-researchers with us. "

" Remote collaborative journey mapping is possible but requires seeing participants’ hands and having a scribe to keep pace. "

" Market researchers have an air of arrogance like an old cat, confident and unbothered by disruption. "