Jemma Ahmed

" The moat that once protected researchers—their exclusive data access—is disappearing; now our value is enabling others to use insight. "

" AI is having the effect of de-skilling many roles, including researchers, so we need to double down on what we do well. "

" That mink showed up and it took on a fight that felt more enormous than it was. "

" While people care about collaboration, it’s not always at the top of the to-do list. "

" All data has bias, all data has problems, and all data has limitations. It’s about where on the spectrum that sits and being clear on your provenance. "

" If your talk isn’t accepted, it doesn’t mean it’s bad—it might just not fit the program’s narrative arc or available slots. "

" Victor is going to throw a wrecking ball through the idea of interviewing. "

" Jackie Ho talks about how to keep teams accountable and aligned while maintaining their autonomy. "

" Ecosystem mapping can practically join up different data sources to create holistic insight. "

" The insight and research community had such a hunger to keep growing and evolving to better amplify the voices of the people we seek to understand. "

" User research is unfortunately largely evaluative. It’s hard to understand how we contribute to problem solving. "

" We hope that topics like privacy, security, and ethics become more amplified and mainstream throughout the organization. "

" Despite my misgivings, users’ memories could be taken back in time with enough accuracy using these techniques. "

" Ultimately, we’re all here to help our companies care about the customer faster, no matter the tribe or method. "