Jemma Ahmed

" Anchor yourself in what you know to be right and true. "

" Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing. "

" We must switch our mindset from extractive to relational, from creator to also curator. "

" The relational dynamics of knowledge are shifting from hierarchical and linear to relational and plural. "

" The system we rely on is ironically an approximation engine, like large language models that calculate approximations. "

" Knowledge multiplies the more it is shared; enabling others makes your insights stronger, not your position weaker. "

" Most bad panels feel like a bunch of people showing up at the last minute without shared goals or preparation. "

" Steve invites us to look back at the history of our field so we can keep being difficult and courageous together. "

" Each stage of growth brings different challenges for UX to overcome. "

" What that chance encounter does is provide a small moment of hope and stillness that gives him a chance to renew his energy. "

" Catherine Andrew will share her experience bringing research and analytics functions together to create integrated insight teams. "

" Collaboration is great but we must support teams moving toward a goal, not just theorizing endlessly. "

" The existing insights repositories aren’t engaging other parts of the organization effectively. "

" We focused on recruiting both users who had poor and good experiences to ensure breadth of insight. "

" Market research can no longer afford to take six months with multiple waves; it has to be speedier and more agile now. "