Jemma Ahmed

" Anchor yourself in what you know to be right and true. "

" We add value not by providing more data but by introducing critical thought, friction, and reflection into organizational insight-making. "

" I never talk about the business and the business value, there are people making decisions you should understand. "

" Researchers hold objective knowledge which holds power to account. "

" Collaboration is much more than creating a meeting or structure; if there’s no trust and respect, people won’t show up. "

" Holding onto power too long might backfire because teams can make decisions without data, making you irrelevant. "

" Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference. "

" By bringing truth to power is how we bring excellence to our craft and define our value. "

" Imagine if everyone you worked with, regardless of the role, had deep empathy for your customers and made decisions based on those customer needs. "

" Perhaps we shouldn't even be moving beyond the concept of democratization but rethinking it altogether. "

" Catherine Andrew will share her experience bringing research and analytics functions together to create integrated insight teams. "

" Collaboration is great but we must support teams moving toward a goal, not just theorizing endlessly. "

" Connectivity and communication across organizational silos like product, marketing, and sales is key to advancing research impact. "

" Insight practices are just getting more established and are asking questions of higher strategic value, bringing disciplines closer together. "

" Market researchers have an air of arrogance like an old cat, confident and unbothered by disruption. "