Jemma Ahmed
Advancing Research Curator
Jem has been working for two decades in the space where consumer, design, product, marketing and cultural insight meet. A mixed methods insight practitioner, her work focuses on how technology can empower minority Global communities. With expertise in data science, market research and user research, she has delivered projects at scale which have had significant business and societal impact. From rebrands, defining creative, advertising and design direction, redirecting product and design roadmaps, through to shaping government and economic policy- Jem does research which creates change. As a leader, she has created, grown and transformed sizeable insight teams at companies such as the BBC, Etsy and Bumble- ensuring the voice of the customer becomes company vernacular.
She also works as a curator at Rosenfeld Media, helping to bring together community and education to help other researchers advance their own practices.
Jem holds a Masters in Law from Cambridge, and is working towards qualifications in somatic psychology and a PHD in adult online harms.
A poet, painter and queer, working class, British Pakistani, Jem blends academic rigour with creativity and an intersectional perspective.
Rosenverse talks by Jemma:
"It’s not just about the insight, it’s about strengthening the insight."
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
August 7, 2024
"Equip stakeholders with a diverse toolbox of methodologies, not just interviews."
Democratization: Working with it, not against it [Advancing Research Community Workshop Series]
July 24, 2024
"It's important to care about what you present because you will live with this topic for a long time."
Coffee with Lou #3: What Makes for a Successful UX Conference Presentation? (Videoconference)
May 2, 2024
"Difficult people change things."
Theme 2 Intro
March 26, 2024
"We need to create an army of design thinkers across the organization."
Theme 2 Intro
January 8, 2024
"We're going to explore deeply foundational questions about how we conduct research."
Theme Three Intro
March 29, 2023
"Even in chaos, folks were looking at 2020 with renewed commitment and bravery."
Theme 2 Intro
March 10, 2022
"Foundational research often goes into the black hole of future roadmaps, and that's a challenge we need to overcome."
Bridge Building across Research Disciplines (Videoconference)
August 26, 2021
"The pyramid has gotten larger, meaning more diversity in research teams."
What's Next for Research? (Videoconference)
June 17, 2021
"The more I heard about collaborative journey mapping, the more I thought this might really help us answer our question."
Convergent Research Techniques in Customer Journey Mapping
March 31, 2020
"The industry's pressure on market research often stems from fear rather than solid ground."
Bringing together market and user research (Videoconference)
October 17, 2019
