Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
AI agents are on the rise: people are talking about them, getting excited, and putting infrastructure into place to support them. You may be asked to design agents soon—or you may want to think through your product as an agent in order to get a leg up on your competition. What’s different about designing for agents? Are you ready? Rosenfeld author Christopher Noessel published Designing Agentive Technology back in 2017, and it seems like the world is just now catching up. Join Chris as he recaps the core ideas from that book, how agents have evolved since publication, and what it all might mean since the explosion of generative AI. Takeaways include… What is an agent? How do agents differ and complement other modes of interaction? Why are people getting excited about it now? What does generative AI bring to the agentive table?
Key Insights
-
•
AI agents are systems capable of taking actions on behalf of users, displaying agency based on a given principle.
-
•
The rise of agentive technologies coincides with advancements in large language models and AI's growing complexity.
-
•
Designers play a crucial role in ensuring AI technologies are user-centered, focusing on empowerment rather than replacement.
-
•
Nussle identifies a framework for understanding agentive technologies and their use cases, highlighting the importance of user setup and continuous engagement.
-
•
Ethical concerns arise as AI systems may prioritize corporate interests over user needs, particularly when agents operate behind the scenes.
Notable Quotes
"I'm not offended by whoever's sending an AI note taker here, but I don't know how I feel about it."
"Agents are increasingly appearing in AI, cleaning our floors or watching spam in our inboxes."
"We need to ensure that design in AI helps users rather than replaces them."
"The main difference is who is doing the work and where is the user's attention."
"An agent does its work outside of the user's attention, enabling greater productivity."
















More Videos

"Look for patterns; some of those are repeating."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018

"The words we use should enable clear paths of understanding so recipients know their role."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024

"Metrics are crucial; they tell us what people pay attention to."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022

"Take advantage of our sponsor sessions because they are really high quality and free."
Bria AlexanderDay 3 Welcome
September 25, 2024

"If you have really good ideation techniques built into your design process, you can save a lot of time later on and a lot of headaches."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022

"It's easy to stay immersed in digital, but physical contexts matter immensely for designing multi-channel experiences."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021

"Always remember the power of your values in times of doubt and change."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022

"If I look around me in a community, some folk are going to be awesome and some are going to be less."
Adrian HowardSturgeon’s Biases
September 25, 2024

"I taught myself graphic design and HTML and CSS, and that choice to be on Neopets in my space at the time really launched my career as a designer."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023