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Summary
Insights wither and die when they gather dust on a shelf. Join us as we workshop innovative communication practices that ensure the voice of the user is recognized and acted upon at senior levels within the organization. In this session, our speakers explore strategies that extend beyond traditional tools like presentations, readouts, and workshops. Let’s work together to make insights meaningful and actionable! Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
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The communication landscape is filled with noise, making it challenging to ensure research findings are heard.
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Involving stakeholders from the beginning of the research process enhances engagement and understanding.
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Using creative themes and metaphors can make complex insights more relatable and memorable.
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Research outputs should be a collaborative effort, inviting contributions from various stakeholders.
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Adopting a journalistic approach to presenting findings can improve audience engagement by focusing on what's important right away.
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Developing office hours or ad hoc support can be more effective than scheduled sessions in providing assistance to stakeholders.
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Creating a sense of emotional connection through storytelling can enhance the impact of research findings.
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Engaging participants through interactive methods fosters a sense of ownership over the insights generated.
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Innovative communications can transform mundane scenarios into engaging narratives, keeping audiences invested.
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The importance of continuous learning from outside one's field can provide fresh perspectives on communication strategies.
Notable Quotes
"It's all about making the voice of our users heard and acted upon."
"The art is really in being able to translate the insights and making sure they land in a way that the audience understands."
"Keeping stakeholders involved in the analysis process can create a stronger connection to the research outputs."
"When people love it when you end early, you gain their respect by giving them time back."
"The idea is to think of the research share-out as a memorable experience, like hosting a party."
"Creating emotional connections through human stories is crucial in delivering impactful insights."
"Engaging people from the get-go allows them to understand why certain data points matter."
"The conventional methods of communication aren't always the most effective in today's attention-strapped world."
"Collaboration creates a richer dialogue around the insights being shared."
"Transforming familiar concepts into something unusual can spark interest and lead to deeper engagement."
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