Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Insights wither and die when they gather dust on a shelf. Join us as we workshop innovative communication practices that ensure the voice of the user is recognized and acted upon at senior levels within the organization. In this session, our speakers explore strategies that extend beyond traditional tools like presentations, readouts, and workshops. Let’s work together to make insights meaningful and actionable! Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more September 4, 11am-12pm EDT Watch Video Theme 4: Methods Expanding the UXR toolkit beyond interviews September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
-
•
Presenting key research findings upfront increases engagement and allows more meaningful discussion.
-
•
Creating themed presentations, like curated parties with metaphors, enhances memorability and connection.
-
•
Involving stakeholders early and throughout analysis fosters shared understanding and ownership.
-
•
Research operations can both enable and constrain innovation; building mutual respect is critical.
-
•
Using storytelling and humanizing user insights builds emotional connection and advocacy.
-
•
Drawing communication inspiration from journalism, art, and influencer culture broadens creativity.
-
•
Short-form, bite-sized content is more effective in today’s attention economy than lengthy reports.
-
•
Being transparent about communication risks encourages organizational buy-in and patience.
-
•
Offering flexible, just-in-time support is more effective than scheduled office hours for engagement.
-
•
Maintaining an ongoing 'inspiration log' helps practitioners access creative ideas under pressure.
Notable Quotes
"If there’s a community that’s already lesser heard, then it’s even harder and those voices are often drowned out."
"The journalism approach has always been tell people the new stuff, the interesting stuff, the important stuff right away."
"I liken that to a play: there’s acts, a cast of characters, and this inter-character drama."
"Doing the conventional way, you’ve got a script and know where it’s going; giving all findings at the start means more time for questions and conversation."
"If you take the audience on the journey right from the beginning, it becomes more of a conversation."
"We have a responsibility to present back the voice of the consumers and make sure it feeds into strategy."
"Often we intend to be a host, but act more like a butler by backing away during the conversation."
"Sometimes operations may have strong ideas on how things should be, which can create tension when innovating."
"People love when you end early — giving them back five minutes makes you the hero of the week."
"Reading unfamiliar news content helps you see structure and language more clearly than reading what you already care about."
Or choose a question:
More Videos
"Storytelling helps gain people’s attention, build empathy, and improve understanding and recall of key points."
Sara LogelYour Colleagues are Your Users Too
March 29, 2023
"It's okay. I just wish it were a little bit jazzier and sexier."
Dan WillisEnterprise Storytelling Sessions
May 13, 2015
"Finding your people inside an organization and being brave together is a great first step to climate action."
Aiyana Bodi James Christie Marc O'Brien Louis RosenfeldThree Key Climate Initiatives and How You Can Help
September 11, 2024
"Our skills matrix became the center of gravity for our practice—it started writing job descriptions and guiding recruitment."
Liam ThurstonWhy Your Design Team Is Quitting, And How To Fix It
June 10, 2022
"We’re an older company by tech standards—older than Facebook, Twitter, LinkedIn, and even Google by one year."
Chris MosesStretching the Definition of DesignOps with Product Development
November 7, 2018
"When you’re passionate about a topic, you hear the song loudly in your head; the listener just hears clapping."
Janaki KumarInnovate with Purpose
June 14, 2018
"Code-switching between your native tongue and someone else’s helps foster better connection."
Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam MenterTheme 3 Discussion
January 8, 2024
"AI tools generate convincing yet potentially misleading content at scale, eroding public trust."
Noah BondRedefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
March 11, 2025
"We herded all of our unicorns and named them appropriately with clear, meaningful titles."
Tanya SnookDesigning the team experience: Building culture through onboarding
November 4, 2021
