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Summary
Researchers are being asked to help address challenges that are increasingly complex, strategic, and high-stakes. Our toolkit of methods needs to keep up with those challenges, as does our confidence and comfort with choosing, using, and combining those methods. Our Methods panelists will describe some of the exciting techniques they’re applying in their work, and discuss how they’ve overcome barriers to enriching their UXR toolkits. Attend all of our Advancing Research community workshops Each free virtual workshop is made up of panelists who will share short provocations on engaging ideas to discuss as a group, as well as a leader in our field to moderate. If you're looking for discussions that challenge the status quo and can truly advance research, look no further than our workshop series. (P.S. We’ll be drawing most of our Advancing Research 2025 conference speakers from those who present at upcoming workshops—so tune in for a sneak peek of what's to come from #AR2025!) July 24, 4-5pm EDT Watch Video Theme 1: Democratization Working with it, not against August 7, 11am-12pm EDT Watch Video Theme 2: Collaboration Learning from market research, data science, customer experience, and more August 21, 4-5pm EDT Watch Video Theme 3: Communication Innovative techniques for making your voice heard September 18, 4-5pm EDT Watch Video Theme 5: Artificial Intelligence Passionate defenses, reasoned critiques, and practical application October 2, 11am-12pm EDT Watch Video Theme 6: Junctures for UXR Possible futures and the critical decisions to move us forward October 16, 4-5pm EDT Watch Video Theme 7: Open Call Propose ideas that don’t match our other workshops’ themes
Key Insights
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User interviews are essential but should not be the only method used in user research.
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Understanding the context of participants can help tailor research methods effectively.
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Different methodologies can yield more comprehensive insights, which is crucial for guiding company strategies.
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Creative approaches to research can often yield valuable insights without relying solely on interviews.
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The researcher's biases and assumptions can affect the interpretation of participant responses.
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It's important to provide a safe and comfortable environment for participants to encourage open dialogue.
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Collaborating with other experts in the field can enhance research quality and broaden perspectives.
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Mixing qualitative and quantitative methods can lead to richer, more actionable insights.
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Flexibility in methodology selection is key to addressing varied research questions.
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Shadowing or engaging with other researchers can help build a diverse methodological skillset.
Notable Quotes
"Interviews are incredible, but they can also be a crutch."
"People usually lie, but not consciously; they might not even know the truth themselves."
"Set the participant at ease, and don't add to their burden."
"Interviews are not just a matter of angel or devil; we can still use them but with responsibility and the right context."
"We need to be familiar with many methodologies but not feel pressured to master them all."
"It's not just about the question you ask but why you're asking it and how it will influence decisions."
"Finding other ways to gather insights creatively can often yield the information we need more effectively."
"The relationship between the researcher and participant must be nurtured for effective knowledge sharing."
"Good intentions do not always equal good data; we need to reflect on our assumptions."
"Adjusting research methods based on participant comfort can make a significant difference in the quality of data gathered."
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