Bob Baxley
SVP, Design & Experience at ThoughtSpot
Sara Asche Anderson
Senior Director, Customer Experience Design & Research, Best Buy
Sharon Bautista
Staff User Experience Researcher, Mozilla
Frank Duran
Design Director, USAA
Jamie Kaspszak
Sr. Manager, Experience Strategy & Capability Development, Best Buy
Abbey Smalley
Former Head of Design Programs, Amazon
Sylas Souza
Director of Product Design, Merchandising & Design Systems, Target
Summary
Join today’s speakers for Q&A and discussion of the day’s topics.
Key Insights
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Best Buy and Target are focusing on evolving their internal design systems before making them open-source.
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It's crucial to unify multiple design systems within organizations to ensure consistency and effectiveness.
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Organizational transformation is a significant aspect of creating a successful design system.
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Engaging stakeholders at various levels is necessary to ensure buy-in and support for design initiatives.
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Design management requires balancing expectations and the realities of operational challenges.
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Adopting existing design methodologies may be more efficient than creating new systems from scratch.
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The impact of design extends beyond aesthetics; it influences business relationships and customer engagement.
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Communication and collaboration are essential in advocating for design initiatives within organizations.
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Iterative processes and feedback loops help organizations maintain agility in design practices.
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Cultural shifts towards user-centered design are fundamental in evolving company metrics and evaluation systems.
Notable Quotes
"Design always means change."
"It’s more dangerous to do nothing than to do something that's not super perfect to start."
"It's a journey, right?"
"The research phase should be where you spend the most time."
"We need to show that traction immediately."
"You want to make other people's lives better."
"What works is finding partners interested in a user-centered approach."
"Organizations expressing support for design need to provide time and resources for it."
"Exploratory research helps define strategic opportunities."
"We're trying to change behavior, not just chase scores."
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