Summary
What’s the most important question regarding today’s theme of impact that we, as a community, need to address? We’ve asked you, you’ve spoken—and now we’ll tackle it with the aid of Frances and some of today’s speakers.
Key Insights
-
•
Knowledge management in design is crucial to prevent loss of tacit knowledge when practitioners change jobs.
-
•
Fear and misunderstanding inhibit broader adoption of AI in creative fields.
-
•
Hands-on involvement with AI tools demystifies capabilities and limits, reducing apprehension.
-
•
AI is currently in an early experimental phase, similar to the initial surge of low-quality desktop design after the laser printer's introduction.
-
•
Leadership should represent a mix of those embracing and cautiously evaluating AI to reflect user variability.
-
•
Better AI-powered knowledge management tools will enable design leaders to proactively influence business strategy.
-
•
Inclusive AI development requires representation across marginalized communities to prevent bias and ensure equity.
-
•
AI tools can improve accessibility, for example, by generating more detailed and accurate alt text.
-
•
Ethical AI practices involve measuring and mitigating bias related to gender, race, and other factors.
-
•
The future of AI in design is iterative, involving continuous participation, experimentation, and storytelling to shape its adoption.
Notable Quotes
"It’s really hard when all that tacit knowledge walks out the door every time someone leaves."
"The reason some of these tools aren’t embraced right now is a little bit of fear and lack of understanding."
"The word intelligence in artificial intelligence leads many to read more into the technology than is actually there."
"We’re in a stage where AI is causing an explosion of crazy uses that are not very good right now, like the early days of laser printing."
"Leaders should look for ways to get firsthand experience with these tools, not just rely on media."
"The fear is often from a perception of some locked-in future that we might not be caught up to understand yet."
"We need more storytelling and positive use cases to help people see how AI affects their specific roles."
"At Adobe, we have a product equity team measuring how generative AI impacts gender, race, and other biases."
"AI can help us develop better alt text for images, which improves accessibility for unsighted users."
"If you take away one thing, it’s get hands-on and familiarize yourself with what AI can and cannot do as both a tool and design material."
Or choose a question:
More Videos
"After the move, our work had more impact, more visibility, and we're present across the entire product life cycle."
Nalini KotamrajuResearch After UX
March 25, 2024
"The end of history illusion is that we think we're done evolving, but we vastly underestimate future change."
Dean BroadleyNot Black Enough to be White
January 8, 2024
"When we start changing our behavior, we start changing the voices and behavior around us."
Denise Jacobs Nancy Douyon Renee Reid Lisa WelchmanInteractive Keynote: Social Change by Design
January 8, 2024
"Reporting progress with data and stories opens up opportunities with stakeholders and builds credibility."
Kim Fellman CohenMeasuring the Designer Experience
October 23, 2019
"Design helps build capital and seek comfort, which draws in the most powerful."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"Getting exact endorsement from the top helps your cause immensely."
Nathan CurtisBeyond the Toolkit: Spreading a System Across People & Products
June 9, 2016
"There is an enormous amount of diversity in the real estate agent community, from demographics to technology savvy to regional differences."
Greg PetroffThe Compass Mission
March 10, 2021
"Remote research methods can cast a wider net, but some briefs still require on-the-ground presence."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023
"We are not collecting vanity analytics, the data is doing real work on informing design."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022