Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Matt Duignan
HITS, Microsoft's internal human insight system: From research library to living body of knowledge
2019 • Advancing Research Community
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Jen Crim
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold
Lily Aduana
5 Reasons to Bring Your Recruiting in-House (and How To Do It)
2021 • Advancing Research 2021
Gold
Mariesa Lenz
What Beekeeping Taught me about Product Teams
2025 • Rosenfeld Community
Allan Lowson
Rehashing the Double Diamond: Collaborating across functions with AI-assisted prototyping
2026 • Designing with AI 2026
Gold
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Monty Hammontree
The Future of UX Research
2020 • Advancing Research Community
Robert Fabricant
Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sarah B. Nelson
We are called to be Architects of the Future
2026 • Rosenfeld Community
Jemma Ahmed
From Research to Knowledge
2026 • Shift UX 2026
Conference
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Kate Towsey
The State of ResearchOps: More Than Just Theory
2019 • DesignOps Community
Bria Alexander
Opening Remarks
2022 • Civic Design 2022
Gold
Jemma Ahmed
Theme 2 Intro
2024 • Advancing Research 2024
Gold
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold

More Videos

Dan Willis

"Know-it-alls claim to know what to do and how users behave, but if they knew the answers, why bring in research?"

Dan Willis

Enterprise Storytelling Sessions

June 8, 2016

Benjamin Real

"The C-suite often sees big change as resistance to change rather than needs for careful transition and impact understanding."

Benjamin Real

Showing the Value of DesignOps by Not Having a DesignOps Team

October 21, 2020

Lisa Welchman

"Governance frameworks can facilitate whatever pace or style of work an organization wants."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Bianca Jefferson

"Discovery doesn’t usually come with a launch party or even its own Jira ticket, but it’s what turns speed into progress."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025

Daniel Orbach

"Retrospectives are a great place to have direct, kind conversations that come from caring."

Daniel Orbach

Zero to One: Co-Creating Operating Models with your Team

September 23, 2024

John Calhoun

"Measuring wrong can cost you half a billion dollars, but also what you measure and how you measure matters a lot."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Neema Mahdavi

"Our research data had to be trackable and compliant with GDPR, so we automated metadata extraction."

Neema Mahdavi

Operationalizing DesignOps

November 7, 2018

Renee Bouwens

"I think the world we’re in is definitely not antagonistic to research, there’s a huge opportunity right now."

Renee Bouwens

Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products

December 15, 2023

Robin Beers

"We’re still operating from an industrial era hangover — a mechanistic way of problem solving that doesn’t fit today’s complexity."

Robin Beers

Research as a Catalyst for Organizational Transformation

March 12, 2021