Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"We can’t force people to partner with design, but if partnering makes it easier to meet framework requirements, that’s a win for everyone."
Jess GrecoCreating a Basis for Change: Scaling Design Maturity
June 8, 2022
"Our product simply sucks everything out of the open AI system and processes it with a knowledge graph based on ISO standards."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
September 10, 2025
"Nobody’s gonna listen to you people until you start speaking in the language of business."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Creating frameworks helps identify responsibilities, dependencies, and critical handoffs across disciplines."
Natalie DunbarDesignOps and Content Strategy: Envisioning the Future Together
October 1, 2021
"It’s important not to fall in love with a feature but stay open to new information and feedback."
Product and Design at Bloomberg: A 15-year Evolution
December 6, 2022
"Our researchers talk regularly to the CEO and are closely involved in product decisions, making research highly impactful here."
Greg PetroffThe Compass Mission
March 10, 2021
"People really don’t get what we do until they can experience design in a tangible way around something they care about."
Brianna SylverLead With Purpose
March 31, 2020
"Typically, data analytics teams are big and well-funded, while UX research teams are smaller and struggle for resources."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022
"Making sure your interview panel includes someone a candidate can identify with is a small but critical step."
Jackie Velasquez-RossTalent Acquisition and Our Responsibility
June 16, 2020