Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Dana Chisnell
The Sensemaking Business
2026 • Advancing Research 2026
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community
Sarah Alvarado
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Peter Van Dijck
Hands-on AI #2: Understanding evals: LLM as a Judge
2025 • Rosenfeld Community
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group

More Videos

Stefanie Owens

"Build better foundations, not better facades."

Stefanie Owens

Optimizing for Outcomes: Transformation Design in Systems at Scale

December 4, 2024

Dan Willis

"We got to get everybody to tell stories in the whole room."

Dan Willis

Enterprise Storytelling Sessions

June 8, 2017

Sarah Rink

"Remote research is not a silver bullet."

Sarah Rink

Remote User Research: Dos and Don'ts from the Virtual Field

June 11, 2020

Crystal Yan

"Embedding micro-lessons into team rituals sets an ongoing expectation that customer learning never ends."

Crystal Yan

Building a Customer-Centric Culture

March 30, 2020

Greg Petroff

"If I don’t make a dollar doing this, I’ll be okay, but I actually am making a dollar doing it."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Paz Perez

"More context is not going to make a better product; everything you put in the context competes for attention."

Paz Perez

Context Architecture for AI systems

September 11, 2026

Bria Alexander

"We could not have this conference without you all — the curation team relies heavily on audience participation."

Bria Alexander

Opening Remarks

September 9, 2022

Nick Cochran

"Sense making is a motivated continuous effort to understand connections and act effectively."

Nick Cochran

Growing in Enterprise Design through Making Connections

June 20, 2019

Erin Weigel

"There is a huge space for improvement in AI features for UX research if these have any future."

Erin Weigel Petra Rajkov

Testing and Experimentation Tools

March 12, 2026

Latest Books All books