Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"Every piece of research we’ve conducted represents valuable context and insights that can still guide us today."
Katie HansenFinding the unknown in the known: Harnessing meta-analysis and literature review
March 12, 2025
"Measurement is not just about tools but about an intentional strategy with a flexible framework."
Kristin Skinner Kamdyn Moore8 Types of Measures in Design Operations
April 16, 2020
"We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations."
Louis Rosenfeld Bria AlexanderDay 1 Welcome
September 23, 2024
"Color is highly subjective and culturally relevant; what works for sale in one market might not work in another."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024
"Confusing product portfolios often arise when two successful teams’ products overlap, complement, or have vague distinctions."
Jorge ArangoMeeting of the Waters: Designing for Successful Inorganic Growth
August 12, 2021
"I recommend asking about user needs rather than disability, like whether someone needs captions or larger fonts."
Kate KalcevichIntegrating Accessibility in DesignOps
September 23, 2024
"Model companies post-train models on capabilities by showing them millions of good and bad examples."
Peter Van DijckBuilding impactful AI products for design and product leaders, Part 1: The new product journey
July 16, 2025
"Collaboration with peers and speaker coaches creates better content and stronger relationships beyond the conference."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"The presenting problem might be a dashboard with a score, but the real need is deciding what to do with that information."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
