Summary
At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"I generated a Tailwind color palette with AI that took seconds, compared to what used to take me some time manually."
John DonmoyerShipping your code generation experiments to production
June 11, 2025
"AI development is often uninformed and hurried, resulting in deployments that don’t operate well in the real world."
Joel BranchHumanizing AI: Filling the Gaps with Multi-faceted Research
March 11, 2021
"Accessibility was considered kind of an inspiring hack, an inspirational rarity."
Sam ProulxTo Boldly Go: The New Frontiers of Accessibility
June 10, 2022
"You can do evolution or you can do revolution. I prefer evolution where everyone collaborates toward the same goals."
Dana ChisnellThe Sensemaking Business
March 10, 2026
"If the game is chess and you're playing darts, no one is going to think you have any value."
Shahrzad SamadzadehWhat Is My Value? Two Takes and Some Mistakes
January 8, 2024
"Duplicative research will become less acceptable; researchers must act as natural connectors to reduce it and enhance organizational knowledge sharing."
Jemma Ahmed Megan Blocker Eduardo OrtizRedefining the research toolkit: Expanding methodologies for a changing world
March 12, 2025
"Empathy is really just the floor, not the ceiling; it cannot replace someone's actual lived experience."
Sahibzada MayedThe Politics of Radical Research: A Manifesto
March 27, 2023
"In the wickedness of enterprise UX, craft keeps you grounded amidst competing perspectives and political eddies."
Uday GajendarThe Wicked Craft of Enterprise UX
May 13, 2015
"Go meet someone new at this conference and set up a coffee chat next week."
Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid SabitovConnecting the Ops: Plenary Panel and Closing Circle
September 9, 2022
