Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Cassandra Piester
Developing and Deploying Your Design Operations Strategy
2024 • DesignOps Summit 2024
Gold
Sarah Alvarado
How to make UX research leadership more effective [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Brennan Hartich
Communicating and Establishing DesignOps as a New Function
2018 • DesignOps Summit 2018
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Jeff Gothelf
Innovation Studios: the Engines of Enterprise Experimentation
2015 • Enterprise UX 2015
Gold
Sam Yen
Driving Organizational Change Through Design? Do more of this and less of that
2017 • Enterprise Experience 2017
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community

More Videos

Prayag Narula

"Data tells you what happens; qualitative research tells you why it happens."

Prayag Narula Hannah Hudson

Empowering Designers to do Good Research

March 11, 2022

Alana Washington

"What are the small steps teams can take to sustain their energy and well-being over time?"

Alana Washington

Theme 1: Introduction and Provocation

January 8, 2024

Jonathon Colman

"Most content design teams aren’t healthy; their output is overly constrained and management cannot do anything about it."

Jonathon Colman

How to Maximize the Impact of Content Design

January 8, 2024

Lada Gorlenko

"What is it like to be a new kid on an old block?"

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Joe Meersman

"Virtual personas give you directional feedback when human user testing isn't feasible."

Joe Meersman Pooria Sohi

Use AI to Drive Outcomes that Go Beyond the Design Sprint

September 25, 2024

Uday Gajendar

"Influence is the real goal as a designer—over people, processes, and culture."

Uday Gajendar

The Rise of Meta-Design: A Starter Playbook

May 19, 2022

Jeff Gothelf

"The leadership gave five million bucks and said show me value in six months or we won’t give you the rest."

Jeff Gothelf

The Intersection of Lean and Design

January 10, 2019

Peter Van Dijck

"Building generative AI tools is not scary, it’s just very different from the last 20 years of building products."

Peter Van Dijck

Building the Rosenbot

June 4, 2024

Paula Bach

"Breaking a habit path can cause users to repeatedly retry workflows, leading to frustration and cognitive overload."

Paula Bach

Improving Legacy Software: How Much Better Does it Have to Be?

March 11, 2022