Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"You must remember this. A kiss is just a kiss. A sigh is just a sigh."
Susan Simon-DanielsWar Stories LIVE! Susan Simon-Daniels
March 30, 2020
"We didn't even know the extent to which we were wrong about printing being irrelevant."
Sharon BautistaTime to Make the Donuts: How User Research Helped Bridge Disparate Teams
January 8, 2024
"Creative conversations combined with material for quick prototyping let you get fast feedback on messy whiteboard ideas."
David Cronin Uday Gajendar Peter Morville Kendra ShimmellDiscussion
May 13, 2015
"The current decline in response and participant engagement rates is a genuine crisis that threatens research data quality."
Jemma Ahmed Megan Blocker Eduardo OrtizRedefining the research toolkit: Expanding methodologies for a changing world
March 12, 2025
"Collaboration during COVID was successful using tools like Miro to do remote whiteboarding and brainstorming across time zones."
George Hinchliffe Joy LiuDelivering Amazing Experiences
June 10, 2021
"Injecting a culture of agile iteration sets the precedent that things can and will change as the team learns."
Stefanie OwensOptimizing for Outcomes: Transformation Design in Systems at Scale
December 4, 2024
"Cultural shifts to experience-driven companies are less about creating new teams and more about creating a collective movement everyone owns."
Steve Baty Richard Dalton Maria Giudice Harry MaxDiscussion
June 9, 2016
"If the designer or developer can see the intent of the visual element, AI can see it also."
Ryan Matthew Alex KurchevBridging Design and Code: AI-Powered Design System Integration
September 11, 2025
"Conflict occurs when something important to us feels threatened or disrespected."
Laura WeissTurn Down the Heat: 3 Ways to Handle Conflict in the Moment
November 20, 2024