Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"Humanizing AI means creating governance frameworks that involve a broad array of research competencies for democratizing safe and effective AI."
Joel BranchHumanizing AI: Filling the Gaps with Multi-faceted Research
March 11, 2021
"You should always have your research questions first before deciding to use eye tracking."
Jeff Ephraim Bander Ariane Rahn Philipp ReiterEye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
March 11, 2022
"We seek to decentralize ourselves as designers and recenter ourselves as facilitators who draw on the expertise in the room."
Ashley Cortez Devika Menon Nidhi Singh Rathore Danita J. Reese Mari NakanoShifting Toward Community-Led Innovation in Local Government
December 8, 2021
"Creative people are needed in this time, and it’s important to listen to that little loud voice and give it space."
Sarah B. NelsonWe are called to be Architects of the Future
September 17, 2026
"Designers bring a unique cultural perspective to multidisciplinary scientific teams, helping interpret and communicate complex data."
Victor Lombardi Ted Booth HK Dunston Andrew OtwellBridging Design and Climate Science
February 14, 2024
"I literally would have to jump up in meetings to introduce myself as the director just to be recognized."
Lisanne NormanWhy I Left Research
March 27, 2023
"We cut the claims editing process in half—four pages and 10 steps down to one page and four steps."
Jen CardelloStandardizing Product Merits for Leaders, Designers, and Everyone
June 15, 2018
"Design swarms let you unleash creativity without compromising quality at large scale by adopting new organizational mindsets and behaviors."
Wendy Johansson Surya VankaDesign at Scale: Behind the Scenes
April 29, 2021
"If you don’t test, you’re relying on opinion, which can drastically degrade the customer experience."
Erin WeigelReal-world lessons to improve your conversion rates
June 26, 2024