Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"Getting internal teams on board is often the biggest challenge, but once they see the value, it lights a fire."
Tracy McGoldrickIBM User Experience Program—The What, Why and How
October 15, 2021
"Half of the service design professionals do not feel connected to their peers, which is significant."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"It’s difficult to break the rules when they’re not very clear or even there."
Neema MahdaviOperationalizing DesignOps
November 7, 2018
"The bridge was made between math and physics in a way that hadn’t been done before."
Jennifer FraserWhat would Emmy Noether Do? Math, Models and Mulling in UX Research
March 29, 2023
"If we can’t provide research as a service at scale, we need to make sure the teams are equipped to do it on their own."
Erin May Roberta Dombrowski Laura Oxenfeld Brooke HintonDistributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
March 10, 2022
"Completion rates (conversion rates) and dropout rates are simple metrics but often not tracked or shared."
Caroline JarrettGarbage in, garbage out? Measuring error rates to get ready for AI
January 8, 2026
"Change is a team sport; meaningful systemic change requires partnerships and advocacy from bottom to top."
Aletheia DelivreNew Shapes and Emerging Identities for Design Ops
September 11, 2025
"People don’t use our products for the sake of using them. It’s to achieve an outcome."
Tiffany ChengDesigning in a Pandemic: Integrating Speed and Rigor
June 9, 2022
"Our ESAT survey collects about 2.8 million data points allowing product teams to slice and dice data for insights."
Adel Du ToitGet Your CFO To Say: 'Our Strategic Goal is User Obsession'
June 10, 2022
