Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"There’s no half-assing it. If you want to be involved in developing solutions, you better have significant client exposure."
Jesse ZolnaInviting the Whole Org to Come See For Yourself
March 30, 2020
"We have a responsibility to help heal communities and build trust so we can do design with intention."
Samuel MartinCo-Design vs Faux-Design: Navigating the Complexities of Sharing Power in Co-Design
March 27, 2026
"The mayor and CEO were concerned that if the city stepped in on early childhood education, they'd own it forever."
Sarah AuslanderIncremental Steps to Drive Radical Innovation in Policy Design
November 18, 2022
"AI can support research operations but shouldn’t replace human judgment or integrated workflows."
Jake BurghardtStop wasting research: Unlock more value from research insights
June 24, 2025
"Culture cannot be outsourced; leadership needs to own the journey and trust the process."
Steve ChaparroBringing Into Alignment Brand, Culture and Space
August 13, 2020
"Breaking enterprise into small segments lets you apply research methods effectively at scale."
Steve Portigal Chris Chapo Kelly Goto Christian RohrerDiscussion
May 13, 2015
"Dunning-Kruger effect in shadow design means people who know less are most confident about their design skills."
Audrey CraneShadow Design–Where Else is Design Happening in Your Organization?
April 20, 2023
"You should not try to deliver your playbook from the ivory tower of design ops. It just will not be successful."
Gabrielle VerderberDocumentation Your Team Will Actually Use
October 3, 2023
"Sometimes with kids, you just have to get artifactual data or creative outputs because they can’t always articulate."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
