Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Josh Clark
Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)
2025 • Rosenfeld Community
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Karen Pascoe
Developing Experience Teams and Talent in the Enterprise
2016 • Enterprise UX 2016
Gold
Christian Crumlish
From tools to staff: What the next generation of agents means for the future of design
2026 • Designing with AI 2026
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Ian Swinson
Designing and Driving UX Careers
2016 • Enterprise UX 2016
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Dan Hill
Strategic design, slowdown, and the infrastructures of everyday life
2022 • Enterprise Community
Lada Gorlenko
Theme 1: Intro
2024 • Enterprise Experience 2020
Gold
Caroline Vize
The State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
2022 • Advancing Research 2022
Gold
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Dantley Davis
Leadership & Diversity—A Fireside Chat with Dantley Davis
2020 • Enterprise Community
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold

More Videos

Maria Skaaden

"We’re not building to build, we’re building to learn."

Maria Skaaden

Continuous Design: One eye on the horizon and the other on the next wave

November 8, 2018

Jen Cardello

"The buddy system ensures quality by requiring study review and approval before launching."

Jen Cardello Jennifer Otto

Learning Velocity—The Insights Speedometer

September 16, 2021

Alla Weinberg

"Connection is the energy between people when they feel seen, heard, and valued without judgment."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022

Bria Alexander

"We literally want to advance this field by creating space for really good professional conversations to happen."

Bria Alexander Louis Rosenfeld

Opening Remarks Day 1

March 25, 2024

Dave Malouf

"The linchpin of a good design space is a high top table for ad hoc gatherings without interruptions or formal scheduling."

Dave Malouf

Closing Keynote: Amplify. Not Optimize.

October 24, 2019

Jilanna Wilson

"We share the inconvenience of meeting times across time zones, alternating so no one team always bears it."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Louis Rosenfeld

"We’re experimenting but not yet planning AI product releases; the space is so open and exciting."

Louis Rosenfeld Billy Carlson Jon Fukuda Maria Taylor

How AI will Change DesignOps Tooling

October 3, 2023

Theresa Slate

"Scale is about doing less while having greater impact."

Theresa Slate Erin Robertson

Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do

October 4, 2023

Veevi Rosenstein

"The proof of concept actually worked, but it had to be coded as an internal application, and somebody would have to maintain the tool."

Veevi Rosenstein

Building for Scale: Creating the Zendesk UX Research Practice

January 8, 2024

Latest Books All books