Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"Start doing operations now; you don’t need a dedicated team to begin and it puts you at the top when jobs open."
Brad Orego Ned DwyerBringing Customer Research to More Internal Teams
March 10, 2022
"Fear of losing your livelihood drives people to work longer hours and avoid asking for support."
Alla WeinbergPeople Are Sick of Change: Psychological Safety is the Cure
July 20, 2023
"I had to ask what wind forms were, which was pretty humbling."
Nova Wehman-BrownWe've Never Done This Before
June 4, 2019
"We wrote one great security narrative and then just copied and pasted it into every other piece of paperwork."
Marina MartinLives on the Line: The Stakes of UX at the Scale of Government
June 14, 2018
"Data, information, and knowledge are distinct, and we need systems that transform data into actionable context-rich knowledge."
Husani OakleyTheme Two Intro
June 6, 2023
"Hands-on activities like practicing user interviews and design sprint sketches gave people courage to try UX tactics in the real world."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"When we’re mobilized or immobilized, our IQ literally drops by half and our peripheral vision narrows."
Alla WeinbergDesign Teams Need Psychological Safety: Here’s How to Create It
September 8, 2022
"Racialization is a dynamic complex technology arising in all societies; centering othering is key to social research."
Florence OkoyeAfroFuturism and UX Research
March 27, 2023
"This community doesn’t want to hide its secrets because we’re all too new to want to do that."
Peter MerholzThe Mysterious Case of the Missing UX Career Path
August 25, 2022
