Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Brad Orego
Bringing Customer Research to More Internal Teams
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
DesignOps for Inclusive Design and Accessibility
2022 • DesignOps Community
Kara Kane
Theme One Intro
2022 • Civic Design 2022
Gold
Himanshu Bharadwaj
If design had a heart
2026 • Rosenfeld Community
Robin Cannon
AI means your design system can't suck anymore
2026 • Rosenfeld Community
Dane DeSutter
What co-speech gestures reveal about users’ thinking during interviews
2023 • Rosenfeld Community
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Phil Hesketh
Designing Accessible Research Workflows
2021 • DesignOps Summit 2021
Gold
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold

More Videos

Tracy McGoldrick

"Customers in the program become our greatest source of learning and help shape the future of our products."

Tracy McGoldrick

IBM User Experience Program—The What, Why and How

October 15, 2021

Michele Wong

"Manage the toolkit as a project—have a backlog, prioritize changes, and dedicate sprints to keep it updated."

Michele Wong

Helping Them Help Us

January 8, 2024

Sam Proulx

"Screen readers let us jump from one heading to another, replicating the experience of skimming a page visually."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Leisa Reichelt

"Speed matters, but saving time in recruitment and analysis can lead to invalid and biased research."

Leisa Reichelt

The Five Dysfunctions of Democratized Research at Scale

March 30, 2020

Sarah Barrett

"Retrieval Augmented Generation lets you supply specific relevant information to the model dynamically rather than everything at once."

Sarah Barrett

AI in Real Life: Using LLMs to Turbocharge Microsoft Learn

February 13, 2025

Shazia Ali

"If there’s a community that’s already lesser heard, then it’s even harder and those voices are often drowned out."

Shazia Ali Bruce Gillespie Joyce Lee Andy Warr

Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]

August 21, 2024

Joseph Williams

"Mentorship was rare and often tied to paid programs; sponsorship was nonexistent in my career path."

Joseph Williams Nepani Birondo Matt Readman Allison Ngo

Unlocking impact and influence through inclusive hiring in research

December 16, 2021

Sam Ladner

"This talk is more than anything else, it’s about confidence."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Marissa Cui

"The real value is getting to hear from each other and demystifying what’s possible and what’s going on."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024