Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Kristin Sundermeyer
Design Ops Metrics
2021 • DesignOps Summit 2021
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Laura Schaefer
DesignOps: A Conduit for Inclusion
2022 • DesignOps Summit 2022
Gold
Jay Bustamante
Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation
2023 • DesignOps Summit 2023
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Mohammad Hossein Jarrahi
Contextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
2023 • QuantQual Interest Group
Bria Alexander
Opening Remarks
2024 • Advancing Research 2021
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Civic Design 2022
Gold
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Alnie Figueroa
The Future of Design Operations: Transforming Our Craft
2025 • DesignOps Summit 2025
Gold
Jesse James Garrett
Ready, Steady, Go! Making the Shift to What Comes Next
2026 • Shift UX 2026
Conference
Lona Moore
Scaling Design Beyond Designers
2021 • Design at Scale 2021
Gold

More Videos

Marc Rettig

"A leader is someone who clearly communicates a vision that other people want to follow."

Marc Rettig Julie Baher Phil Gilbert Nathan Shedroff

Discussion

May 14, 2015

Iulia Cornigeanu

"Recycling insights is like taking a plastic bottle and turning it into something new in a different context."

Iulia Cornigeanu

QuantQual Book Club: Small Data

March 8, 2024

Chris Geison

"Assuming business language is the ultimate goal can preclude other valuable perspectives in research impact."

Chris Geison Jemma Ahmed

What's Next for Research?

June 17, 2021

Kit Unger

"The past couple of years have been intense with one crisis after another."

Kit Unger

Theme 1 Intro

June 8, 2022

Megan Blocker

"If you see a problem or opportunity, you should do something about it."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Michael Land

"It's kind of Peace Corps for nerds – people come in for a tour and try to have impact at scale."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Corey Nelson

"Negotiating severance is absolutely possible; consider legal advice or coaching when doing so."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Landon Barnes

"Meaningfulness is linked directly to what your organization cares about in terms of goals and priorities."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Melinda Belcher

"The enterprise wants agencies to do the work as efficiently and independently as possible."

Melinda Belcher

Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise

January 8, 2024