Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Noah Bond
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
2025 • Advancing Research 2025
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Adam Thomas
Survival Metrics – Making Change in a Fast, Data-Informed, and Politically Safe Way
2022 • Design in Product 2022
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • Advancing Service Design 2025
Gold
Uday Gajendar
Theme 1: Introduction
2021 • Design at Scale 2021
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Christian Crumlish
Afternoon Insights Panel
2022 • Design in Product 2022
Gold
Vanessa Varin
Tools are moments. Capabilities compound.
2026 • Rosenfeld Community
Patrick Boehler
Fishing for Real Needs: Reimagining Journalism Needs with AI
2025 • Designing with AI 2025
Gold
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Robert Schwartz
We're Here for the Humans
2017 • Enterprise Experience 2017
Gold
Taiye Akin-Akinyosoye
Amplifying voices and enhancing user research through group interviews
2025 • Advancing Research 2025
Gold
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold

More Videos

Phil Hesketh

"Language in consent forms doesn’t have to be complicated; plain language and user-centered design can make it accessible."

Phil Hesketh

Designing Accessible Research Workflows

September 29, 2021

Julie Baher

"We reached about half of Citrix’s 10,000 employees worldwide through workshops and education."

Julie Baher

Culture Change—My Journey

May 14, 2015

Liwei Dai

"Machines can identify correlation via association, but it’s extremely difficult for them to reason and identify causality."

Liwei Dai

The Heart and Brain of the AI Research

March 31, 2020

Megan Nipe

"Knowing generally where you’re going is not the same as having clearly articulated goals, objectives, and measurements for success."

Megan Nipe Lyndsay Booth

Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging

December 8, 2021

Ruzanna Rozman

"To get into flow, I need a strong belief in the purpose and the work we’re doing."

Ruzanna Rozman

Getting in Flow with Your Team

January 8, 2024

Kristen Guth, Ph.D.

"Research is sometimes perceived as intuitive and therefore dismissed as insufficient for decision-making."

Kristen Guth, Ph.D.

Out of the FOG: A Non-traditional Research Approach to Alignment

March 28, 2023

Marc Rettig

"The urge to migrate comes from restlessness, a longing for change, not just because the habitat becomes colder."

Marc Rettig

The Urge to Migrate

June 4, 2026

Ned Gartside

"Accessibility is a better sell than sustainability when engaging clients."

Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya Siegman

Navigating accessibility and climate

April 17, 2024

Alberto Ferreira

"Designing a metric starts with the goals, not the metric itself."

Alberto Ferreira

Making it Count: Developing a custom digital metric framework that works

October 15, 2021