Rosenverse
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts

Gold
Thursday, November 17, 2022 • Civic Design 2022
Share the love for this talk
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Speakers: Shawna Hein and Kevin Hoffman
Link:

Summary

At a large U.S. federal agency, we've partnered across agency personnel, vendors, and contracts to build a single design culture that delivers an exceptional customer experience while meeting evolving business needs. We’ve built collaboration and critique rituals, tooling approaches, and design governance processes to organize 75+ designers into a unified practice all working together on a single, digital experience. We'll share what worked, what didn't, and provide a set of principles and tactics you can use right away – in any government agency – to begin building your own cohesive design practice, even when your ecosystem is anything but cohesive.

Key Insights

  • •

    Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.

  • •

    Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.

  • •

    Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.

  • •

    A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.

  • •

    Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.

  • •

    Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.

  • •

    Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.

  • •

    Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.

  • •

    Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.

  • •

    The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.

Notable Quotes

"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."

"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."

"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."

"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."

"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."

"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."

"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."

"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."

"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."

"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."

Ask the Rosenbot
Erin Weigel
Get Your Whole Team Testing to Design for Impact
2024 • Rosenfeld Community
Jon Fukuda
Coordinating Human-Centered Organizations in the Post-AI Era
2026 • Shift UX 2026
Conference
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Shipra Kayan
How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
2021 • DesignOps Summit 2021
Gold
Kritika Sony
Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design
2026 • Designing with AI 2026
Gold
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Megan Campos
What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
2021 • Advancing Research 2021
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Melissa Eggleston
Practical People Skills for Building Trust on Teams and with Partners
2021 • Civic Design 2021
Gold
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Noah Bond
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
2025 • Advancing Research 2025
Gold
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold

More Videos

Peter Merholz

"We can’t just rely on managers to do everything for career growth because managers change too often."

Peter Merholz

The Mysterious Case of the Missing UX Career Path

August 25, 2022

Leisa Reichelt

"Empathy walls emerged at DTA because teams needed a visceral way to bring stories back from the field."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Neil Barrie

"Overlaying cultural dialogue on user journey maps uncovers insightful tensions and opportunities."

Neil Barrie

Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture

March 25, 2024

Nathan Shedroff

"Reading books and articles is no longer central for many young people. What will replace books and articles for collective knowledge building?"

Nathan Shedroff Hugh Dubberly Thomas J. McLeish

How Will Design be Taught When the Schools Shut Down?

May 8, 2026

Joel Branch

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Joel Branch

Humanizing AI: Filling the Gaps with Multi-faceted Research

March 11, 2021

Bryce Benton

"If people are looking for lunatic asylum or Austin State Hospital, they should both be findable, but presented appropriately."

Bryce Benton

[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library

June 4, 2024

Tristin Oldani

"None of these apps know that we do laundry in the middle of the day. They just report data and leave the occupants to fend for themselves."

Tristin Oldani

Learning the Part I Used to Hand Off: How Building the Systems Made Me a Better Designer

August 20, 2026

Alla Weinberg

"Safety is a state of our nervous system, not simply a feeling or relationship."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 8, 2022

Adam Cutler

"We don’t call them UX designers or front-end designers or visual designers. They’re all just designers."

Adam Cutler Karen Pascoe Ian Swinson Susan Worthman

Discussion

June 8, 2016