Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
Summary
Key Insights
-
•
Centralizing research participant recruitment and documentation streamlines user access for multiple contract teams, improving research quality and inclusivity.
-
•
Collaboration across contractor boundaries is critical and can be facilitated by shared communication tools like Slack and regular cross-team meetings.
-
•
Normalizing design tools and processes across contractors ensures consistency, speeds onboarding, and prevents duplicated effort in maintaining design systems.
-
•
A governance-driven collaboration cycle with strict adherence to accessibility and user experience standards is required to launch VA digital applications.
-
•
Making design work and patterns visible early prevents redundant efforts and clarifies which user problems are already addressed.
-
•
Dedicated centralized expert teams in accessibility, content, IA, and QA free designers to specialize and maintain quality in large-scale enterprise projects.
-
•
Legal constraints, such as the Paperwork Reduction Act, limit research interactions, requiring balancing ethical concerns with agile user research.
-
•
Contracts structured around individual products rather than whole user experiences create challenges in coordination and require extra collaborative effort.
-
•
Fostering psychological safety and informal feedback venues enables design teams from multiple companies to share work openly and improve outcomes.
-
•
The VA’s approach has led to millions of veterans using self-service tools monthly, highlighting the impact of cohesive government design practices.
Notable Quotes
"Throwing a potluck sounds easy until you realize you don’t have a group that magically reads each other’s minds, resulting in a random table of snack foods."
"Our digital experience group acts like hosts and planners making sure veterans sit down to a cohesive, inclusive meal, not just disparate dishes."
"We have over 30 contracting teams spread across roughly 10 vendors all working on parts of the veteran experience landscape."
"A government designer aims to reduce UX variation while a contractor may optimize only their single product, creating potential conflicts."
"Reliable access to veterans and other users is fundamental to running quality, inclusive research across many teams and products."
"Slack channels and weekly meetings encourage cross-contract collaboration, avoiding duplication and sharing learnings across teams."
"The collaboration cycle requires following standards for accessibility, content, design system usage, and IA or you don’t launch your product."
"We treat our shared tooling and design system as a product with a dedicated team maintaining reusable components and governance."
"Designers contribute experimental patterns back to the design system early, making their work visible even before full validation."
"We’ve seen self-service tool usage grow from hundreds to millions of veterans served monthly after launching a unified VA platform."
Or choose a question:
More Videos
"Be very clear on exactly what type of feedback you’re looking for because you’re gonna get a lot better feedback."
Billy CarlsonTips to Utilize Wireframes to Tell an Effective Product Story
June 6, 2023
"An effective design organization treats operations as seriously as the work products."
Kristin SkinnerOpening Keynote: Org Design for Design Orgs
November 6, 2017
"Our work helps create space to zoom out and have conversations about the future vision."
Rebecca GimenezWork in Progress: Service Design at Airbnb
December 3, 2024
"We have a code of conduct. It’s not just window dressing, it’s the front door to a process with people behind it."
Uday Gajendar Louis RosenfeldDay 2 Welcome
June 5, 2024
"If we’re not helping with the decision, why are they paying us what they’re paying us? That’s the essence of research."
Mike OrenImproving Democratized Research with CustomGPTs and Gems
February 25, 2026
"AI can accelerate prioritization tasks, but the final judgment must come from humans who understand context."
Mark Interrante Harry MaxAI for Prioritization (3rd of 3 seminars)
July 11, 2024
"Cross-functional relationships often matter more to output than relationships within the immediate team."
Liam ThurstonWhy Your Design Team Is Quitting, And How To Fix It
June 10, 2022
"AI tools today are sandwiches in search of picnics—useful, but lacking killer applications yet."
Sheryl Cababa Ethan Marcotte Milena PribicDay 2 Panel
June 5, 2024
"The two variables that stood out were how many people the project impacts and how often they use it."
Patrick CommarfordDesign Staffing for Impact
January 8, 2024