Rosenverse
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)
Speakers: George Abraham and Stefan Ivanov
Link:

Summary

A Design system is not only about standardizing the UI or accelerating design. In the big picture, it can streamline collaboration between design and development. With this goal in mind, an effective Design system is available to both designers and developers in a format that is native to each discipline. However, getting to this point takes time. But what if we can skip ahead with a starter Design system containing both design and coded components that are ready for use?

Join our activity sessions to see how you can transform your pixel-perfect designs into pixel-perfect code for modern web applications with Indigo.Design. We will also revisit the typical developer handoff by introducing a re-imagined workflow that minimizes rework. In the end, this approach can free up our focus to run Design-Ops better and deliver value sooner.

? Part 1 (Thursday): Introducing a starter Design system, and Indigo.Design overview
Part 2 (Friday): Reimagining developer handoff, and introducing App builder
Part 3 (Friday): Indigo.Design overview and exploring the developer workflow

Key Insights

  • •

    Building and maintaining a custom design system often requires a dedicated team and significant overhead, which can be a deal breaker for small teams or agencies.

  • •

    Many organizations end up with a Frankenstein design by mixing elements from various popular design systems without cohesion.

  • •

    Indigo.Design offers a white-label, customizable starter design system aiming to fit diverse niches and verticals.

  • •

    Matching design and developer toolkits in native formats (Sketch, XD, Figma, Angular) creates smoother workflows and reduces handoff friction.

  • •

    The Indigo.Design plugin allows real-time theme customization, generating entire color palettes and typography schemes from base inputs.

  • •

    The system automatically converts absolute design layouts into responsive flex layouts during handoff to save designers and developers time.

  • •

    Cloud-based prototyping enables pixel-perfect sharing, stakeholder feedback, and integrated usability testing with video recording.

  • •

    Open-source style hooks and fully accessible source code empower developers to localize and customize UI for different regions and languages.

  • •

    A major goal is to eliminate wasteful debates over pixel-level differences by automating fidelity in design-to-code translation.

  • •

    Indigo.Design does not seek to replace existing tools like Zeplin or InVision but to complement design and developer toolchains with integrated capabilities.

Notable Quotes

"Design systems has always been a beginning, like a seed, and design ops basically serves as the nurture."

"For a design system to be effective, it should be available to both designers and developers as a matching set and in a format that is native to each discipline."

"Sometimes different teams use different tools, so you may need a design system for Sketch for one team but then for XD for another."

"You end up with something which I call Franken design because it’s kind of a mix and match of many different things, but it’s anything but a real design system."

"We try to provide a lot more patterns because for newbie designers or product owners, patterns help them put together flows quickly."

"With the Indigo.Design plugin, you can profoundly change how the whole design system looks by just tweaking primary or secondary colors."

"Once you use Indigo.Design in Sketch or XD, you’re just a few clicks away from having a running Angular app based on our developer toolkit."

"Our handoff process turns absolute layout into a flex layout structure, so you get responsiveness out of the box without copying screens for each size."

"Final versions often do not look exactly like the original design, so we want to invest our time in process improvement, not arguing over pixels."

"You want designers to use the UI kit like any other UI kit, and developers to modify the code they’re familiar with, all matched perfectly."

Ask the Rosenbot
Joi Freeman
A New Vantage Point: Building a Pipeline for Multifaceted Research(ers)
2020 • Advancing Research 2020
Gold
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Dave Gray
Liminal Thinking: Sense-making for systems in large organizations
2015 • Enterprise UX 2015
Gold
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Elizabeth Churchill
Exploring Cadence: You, Your Team, and Your Enterprise
2017 • Enterprise Experience 2017
Gold
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Dan Hill
Designing for the infrastructures of everyday life
2024 • Designing with AI 2024
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Kim Holt
A Salesforce Panel Discussion on Values-Driven DesignOps
2022 • DesignOps Summit 2022
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Santiago Bustelo
Bridging the Gap Between Compliance and Design Quality
2026 • Rosenfeld Community

More Videos

Stephen Anderson

"We need just enough structure and no more to avoid chaos or stifling control."

Stephen Anderson

Puzzled? How to Coordinate Humans for Complex Challenges

May 27, 2021

Peter Levin

"Be a narrative interpreter of your organization’s experience—understand its origin story, DNA, and what leadership cares about."

Peter Levin

Solve a Problem Here, Transform a Strategy There: Research as an Occasion for Expanding Organizational Possibility

March 25, 2024

Alastair Simpson

"Exceptional teams are made up of individuals who reach out beyond the traditional boundaries of their own role."

Alastair Simpson

Debunking the Myths of Cross-Disciplinary Collaboration

October 24, 2019

Alicia Mooty

"Agency style staffing allows designers to bring learnings across multiple projects and grow through new challenges."

Alicia Mooty

Design Staffing Models

September 30, 2021

Louis Rosenfeld

"Testing your book idea through workshops or talks gives a forcing function that helps prioritize content."

Louis Rosenfeld

Coffee with Lou: Should You Write a (UX) Book?

March 7, 2024

Sarah Fathallah

"Vulnerable communities aren't always carrying signs with the word vulnerability spelled out on their forehead."

Sarah Fathallah

Lessening the Research Burden on Vulnerable Communities

March 30, 2020

Clemens Janssen

"Without buy-in, you can’t get budgets approved or tools put in place to grow research practices."

Clemens Janssen Jane Davis

Efficiently Scaling Research as a Team of One

March 28, 2023

Chris Hammond

"Publishing a position paper at IBM takes months of review to align all stakeholders and avoid any suggestion of greenwashing."

Chris Hammond

Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"

April 2, 2025

Tom Armitage

"People want to demystify AI because most have been native AI users without even realizing it."

Tom Armitage Carla Diana Kanene Ayo Holder

Day 2 Panel: Looking ahead: Designing with AI in 2026

June 11, 2025

Latest Books All books