Rosenverse
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)

Gold
Thursday, September 30, 2021 • DesignOps Summit 2021
Share the love for this talk
Design Systems To-Go: Introducing a Starter Design System, and Indigo.Design Overview (Part 1)
Speakers: George Abraham and Stefan Ivanov
Link:

Summary

A Design system is not only about standardizing the UI or accelerating design. In the big picture, it can streamline collaboration between design and development. With this goal in mind, an effective Design system is available to both designers and developers in a format that is native to each discipline. However, getting to this point takes time. But what if we can skip ahead with a starter Design system containing both design and coded components that are ready for use? Join our activity sessions to see how you can transform your pixel-perfect designs into pixel-perfect code for modern web applications with Indigo.Design. We will also revisit the typical developer handoff by introducing a re-imagined workflow that minimizes rework. In the end, this approach can free up our focus to run Design-Ops better and deliver value sooner. ? Part 1 (Thursday): Introducing a starter Design system, and Indigo.Design overview Part 2 (Friday): Reimagining developer handoff, and introducing App builder Part 3 (Friday): Indigo.Design overview and exploring the developer workflow

Key Insights

  • Building and maintaining a custom design system often requires a dedicated team and significant overhead, which can be a deal breaker for small teams or agencies.

  • Many organizations end up with a Frankenstein design by mixing elements from various popular design systems without cohesion.

  • Indigo.Design offers a white-label, customizable starter design system aiming to fit diverse niches and verticals.

  • Matching design and developer toolkits in native formats (Sketch, XD, Figma, Angular) creates smoother workflows and reduces handoff friction.

  • The Indigo.Design plugin allows real-time theme customization, generating entire color palettes and typography schemes from base inputs.

  • The system automatically converts absolute design layouts into responsive flex layouts during handoff to save designers and developers time.

  • Cloud-based prototyping enables pixel-perfect sharing, stakeholder feedback, and integrated usability testing with video recording.

  • Open-source style hooks and fully accessible source code empower developers to localize and customize UI for different regions and languages.

  • A major goal is to eliminate wasteful debates over pixel-level differences by automating fidelity in design-to-code translation.

  • Indigo.Design does not seek to replace existing tools like Zeplin or InVision but to complement design and developer toolchains with integrated capabilities.

Notable Quotes

"Design systems has always been a beginning, like a seed, and design ops basically serves as the nurture."

"For a design system to be effective, it should be available to both designers and developers as a matching set and in a format that is native to each discipline."

"Sometimes different teams use different tools, so you may need a design system for Sketch for one team but then for XD for another."

"You end up with something which I call Franken design because it’s kind of a mix and match of many different things, but it’s anything but a real design system."

"We try to provide a lot more patterns because for newbie designers or product owners, patterns help them put together flows quickly."

"With the Indigo.Design plugin, you can profoundly change how the whole design system looks by just tweaking primary or secondary colors."

"Once you use Indigo.Design in Sketch or XD, you’re just a few clicks away from having a running Angular app based on our developer toolkit."

"Our handoff process turns absolute layout into a flex layout structure, so you get responsiveness out of the box without copying screens for each size."

"Final versions often do not look exactly like the original design, so we want to invest our time in process improvement, not arguing over pixels."

"You want designers to use the UI kit like any other UI kit, and developers to modify the code they’re familiar with, all matched perfectly."

Ask the Rosenbot
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold
Chelsea Mauldin
Let's Talk About Money
2022 • Civic Design 2022
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Carla Casariego
DesignOps in Wonderland
2019 • DesignOps Summit 2019
Gold
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
John Cutler
Oxbows, Rivers, and Estuaries: How to navigate the currents of change (without burning out)
2024 • Advancing Service Design 2024
Gold
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community
Joseph Williams
Unlocking impact and influence through inclusive hiring in research
2021 • Advancing Research Community
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Josh Clark
Sentient Design: Crafting Intelligent Interfaces with AI
2026 • Rosenfeld Community

More Videos

Luke Roberts

"Expanding empathy beyond humans to other intelligences like nature is a promising direction for design."

Luke Roberts Christian Bason, Ph.D. Amanda Woolley Ben Reason

Panel Discussion

December 4, 2024

Susan Weinschenk

"In large organizations, different teams and acquired companies may have totally different UX maturity levels."

Susan Weinschenk

Evaluating the Maturity of UX in Your Organization

January 15, 2020

Jeff Ephraim Bander

"Only 38% of people actually looked at the company review information, even though it was crucial."

Jeff Ephraim Bander Ariane Rahn Philipp Reiter

Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research

March 11, 2022

John Taschek

"I don’t know what I do day to day to make anything happen, and maybe that means I have to do less."

John Taschek

Making People the X-Factor in the Enterprise

June 15, 2018

Dan Willis

"It’s harder than a 45 minute talk."

Dan Willis

Enterprise Storytelling Sessions

June 8, 2017

Christian Bason

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

Christian Bason

Expand—Rethinking Design for Public Challenges

September 14, 2022

Vitorio Miliano

"Each coded line is a data point, which enables statistical power even with small numbers of respondents."

Vitorio Miliano

Don’t call it AI: Turn words into numbers with quantitative ethnography

March 11, 2026

Kevin Bethune

"We’re serving a hyper-connected, multifaceted, intersectional world, and even the planet is a stakeholder."

Kevin Bethune

Reimagining Design: Unlocking Strategic Innovation

June 8, 2022

Dane DeSutter

"Games have really grown up from this childhood pastime into a media powerhouse set to dominate every aspect of media."

Dane DeSutter Natalie Gedeon Deborah Hendersen Cheryl Platz

Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries

May 17, 2024