Rosenverse
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

Thursday, January 23, 2025 • Rosenfeld Community
Share the love for this talk
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
Speakers: Heidi Trost
Link:

Summary

If you design digital products, you’re already influencing the security user experience—even if you don’t realize it. Your design choices impact how users handle security and privacy decisions. We live in an ecosystem where everything increasingly relies on the security of systems: from hospitals, to our water supply, to cars and robots. So the stakes are high: disruptions to these systems mean people can get hurt. Further, technology like AI agents—services that will know nearly everything about us and will take actions on our behalf—mean security and privacy are more important than ever. As a UX designer, you understand your product better than your users ever will. This gives you the power to protect users by developing safer systems. By the end of this talk, you’ll learn how to: Apply human-centered design principles to security: human-centered security. Identify key areas where security impacts users most. Understand the dynamics of the security ecosystem. Collaborate with your security UX allies. Ask better questions to balance security and usability. You’ll leave with a human-centered security framework that you and your team can use immediately. Start asking the right questions to improve security outcomes and keep people and systems safer.

Key Insights

  • Security means different things to different roles, making cross-disciplinary collaboration essential.

  • Users (Alice) often do not think about security until it directly interrupts their tasks.

  • Charlie personifies the security systems and communications users interact with; their unhelpfulness harms user trust.

  • Improving the relationship between Alice and Charlie is critical to enhancing security behaviors and outcomes.

  • Threat actors understand users and security systems better than many security teams do, exploiting weak points.

  • Onboarding and signup are crucial moments to influence secure user behaviors because users are motivated and captive.

  • Security messaging must balance clarity and avoiding fatigue caused by false positives or jargon.

  • AI-driven social engineering and deepfakes will make future attacks more convincing and harder to detect.

  • Designers should anticipate user objections and behaviors when creating security flows.

  • Clear standard protocols for unusual financial requests reduce vulnerability to phishing scams.

Notable Quotes

"Security means protecting business, productivity, safety."

"The user is the weakest link is an unhelpful and harmful perspective."

"You cannot improve security outcomes until you improve the relationship between Alice and Charlie."

"Threat actors can masquerade as Charlie to trick users like Alice."

"Most security work happens below the surface where users don’t need to think about it."

"If users have to look things up, they often won’t, so policies must be easy and fast to respond to."

"Onboarding is often fleeting, so influencing security behavior there has an outsized impact."

"With AI, phishing will get worse; attackers will craft messages users are more likely to believe."

"We need to get really good at strategy board games to outsmart threat actors."

"Clear outcomes and defined secure behaviors are better than vague goals like 'be more secure'."

Ask the Rosenbot
Uday Gajendar
Theme One Intro
2023 • Enterprise UX 2023
Gold
Hugh Dubberly
Problems with Problems: Reconsidering the Frame of Designing as Problem-Solving
2019 • Enterprise Community
Marc Rettig
The Urge to Migrate
2026 • Rosenfeld Community
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
James Rampton
The Basics of Automotive UX & Why Phones Are a Part of That Future
2024 • Rosenfeld Community
Gina Mendolia
Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
2024 • Advancing Service Design 2024
Gold
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Tala Tayebi
Voice and influence in an age of noise
2026 • Advancing Research 2026
Gold
Leisa Reichelt
The Five Dysfunctions of Democratized Research at Scale
2020 • Advancing Research 2020
Gold
Shahrzad Samadzadeh
What Is My Value? Two Takes and Some Mistakes
2024 • Enterprise Experience 2020
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Maria Skaaden
Continuous Design: One eye on the horizon and the other on the next wave
2018 • DesignOps Summit 2018
Gold
Sharbani Dhar
Breathing Room for Delight
2024 • Enterprise Experience 2020
Gold
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold

More Videos

Bria Alexander

"OKRs can sometimes suck the oxygen out of the room if they focus only on bottom-line results, missing process and experience."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Magdalena Zadara

"Only 50% of people in Germany interact with authorities online, compared to 80-90% in Nordic countries."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

John Mortimer

"If you want to be bringing dots closer together, you’re constantly looking at how things are changing in the moment."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Kara Kane

"We thought a maturity model for user-centered design would have shown senior stakeholders the impact we were having, but we never had time to build it."

Kara Kane

Communities of Practice for Civic Design

April 7, 2022

Jake Burghardt

"Too often research lives in silos, making it hard to connect the dots across streams."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Amelia Cole

"Balancing how often you signal someone and how many questions you ask is key to reduce participant fatigue."

Amelia Cole

Data-Prompted Interviews

December 17, 2021

Kristin Taylor

"A service must not unnecessarily expose a user to the internal structures of the organization providing the service."

Kristin Taylor

Building Bridges Across Organizational Silos

November 18, 2022

Shipra Kayan

"For larger teams, tools like OfficeVibe gift-wrap people’s feelings into easy-to-digest data."

Shipra Kayan Tess Dixon

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 

October 1, 2021

Maria Giudice

"The neutral zone is like being dead in a coffin above ground, waiting for a sign to rise."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025