Rosenverse
The Tension Between Story Collecting and Story Telling in Research

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

The Tension Between Story Collecting and Story Telling in Research

Gold
Wednesday, March 10, 2021 • Advancing Research 2021
Share the love for this talk
The Tension Between Story Collecting and Story Telling in Research
Speakers: Bilan Hashi
Link:

Summary

How do we draw and navigate the boundaries around the ethics of story collecting and telling? As UX researchers, we collect stories through interviews—stories that connect us with others and communicate the core humanistic values of integrity, empathy, and respect. At the crux of the matter, is that these stories are not our own—they belong to our interlocutors. As we collect data, we are not passive listeners either—we also leave our imprint on these stories through interpretation and subjective insights.

Key Insights

  • The ethical dilemma in story collecting extends beyond ownership to who controls and legitimizes the narrative—the participant or the researcher.

  • Stories are fundamental to human identity and meaning-making, as emphasized by Pam LaRutledge and Thomas King.

  • Storytelling has the power to disrupt dominant narratives, especially for marginalized communities whose histories have been silenced.

  • Listening in storytelling activates mirror neurons, fostering empathy through shared commonalities.

  • Researchers and participants often occupy different power positions, leading to divergent stories during interviews.

  • Anthropology’s colonial roots and the colonial gaze influence how stories have been historically collected, necessitating reflexivity.

  • Positionality is fluid, relational, and multifaceted, affecting access and power throughout the research process.

  • Co-creation during interviews can share power through mutual storytelling and authentic listening.

  • Normative research principles like researcher neutrality and confidentiality can obscure participant agency and may not serve all participants equally.

  • Using invitational language and allowing participants choice encourages richer, participant-led narratives and challenges rigid research scripts.

Notable Quotes

"Whose story gets told, the participant or the researcher, is also a question of knowledge production."

"Stories are how we make meaning of life, explain how things work, and justify our decisions."

"The truth about stories is that is all that we are – Thomas King."

"Storytelling has the power to disrupt hegemonic narratives and open space for people to be authors of their own stories."

"Mirror neurons are triggered when we listen to a story, allowing us to empathize by identifying shared commonalities."

"Researchers and participants cannot tell the same story because they occupy different locations of power."

"Reflexivity lets us examine our beliefs and practices during research to understand how we show up."

"Awareness of positionality is the first step toward ethical change in research."

"Instead of pretending neutrality, be open and transparent about the research agenda with participants."

"Invitational language allows participants to be in charge of a part of the interview, making the exchange authentic."

Ask the Rosenbot
Christopher Taylor Edwards
Design as a Team Practice, A Practical Guide to Cross-functional Collaboration
2021 • DesignOps Summit 2021
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Louis Rosenfeld
Day 1 Welcome
2024 • DesignOps Summit 2024
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Advancing Research 2022
Gold
Kristin Skinner
Theme 1 Intro
2021 • DesignOps Summit 2021
Gold
Jeff Gothelf
Who does what by how much?
2025 • Advancing Service Design 2025
Gold
Emily Williams
When UX Research and Institutional Racism Collide: A Case Study
2021 • Advancing Research 2021
Gold
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
Megan Blocker
Day 2 Theme Panel
2025 • Advancing Research 2025
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold
Noel Lamb
Cultivating Business Partnerships to Grow Research Ops
2022 • Advancing Research Community
Nicole Umphress
Delivering Design Education During a Global Pandemic: Lessons Learned
2022 • Design at Scale 2022
Gold
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community

More Videos

Bria Alexander

"Accessibility is a great example where OKRs can unify multiple product and design teams to a non-negotiable standard."

Bria Alexander Benson Low Natalya Pemberton Stephanie Goldthorpe

OKRs—Helpful or Harmful?

January 20, 2022

Magdalena Zadara

"Germany is a large federation with 16 federal states and an additional European Union layer, making digital service delivery quite complex."

Magdalena Zadara

Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late

November 16, 2022

John Mortimer

"Go to someone you don’t know well and just tell them you want to learn about their work as a normal human being."

John Mortimer Milan Guenther Lucy Ellis Patrick Quattlebaum

Panel Discussion

December 3, 2024

Kara Kane

"The team was defunded partly because we didn’t engage enough internally to make the case for our work."

Kara Kane

Communities of Practice for Civic Design

April 7, 2022

Jake Burghardt

"Creating insight summaries with unique URLs and identifiers helps track and reactivate valuable learnings."

Jake Burghardt

Stop wasting research: Unlock more value from research insights

June 24, 2025

Amelia Cole

"Balancing how often you signal someone and how many questions you ask is key to reduce participant fatigue."

Amelia Cole

Data-Prompted Interviews

December 17, 2021

Kristin Taylor

"No two transit riders are alike. No two transit trips are alike. No two service disruptions are alike."

Kristin Taylor

Building Bridges Across Organizational Silos

November 18, 2022

Shipra Kayan

"When I’m inspired in a meeting, I sometimes have a concerned look because I’m deeply focused, not unhappy."

Shipra Kayan Tess Dixon

How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 

October 1, 2021

Maria Giudice

"The best future leaders will embody the qualities, skills and traits of a DEO, a Design Executive Officer."

Maria Giudice

Empowering change: Reigniting purpose, passion and impact in research

March 13, 2025