Summary
How do we draw and navigate the boundaries around the ethics of story collecting and telling? As UX researchers, we collect stories through interviews—stories that connect us with others and communicate the core humanistic values of integrity, empathy, and respect. At the crux of the matter, is that these stories are not our own—they belong to our interlocutors. As we collect data, we are not passive listeners either—we also leave our imprint on these stories through interpretation and subjective insights.
Key Insights
-
•
The ethical dilemma in story collecting extends beyond ownership to who controls and legitimizes the narrative—the participant or the researcher.
-
•
Stories are fundamental to human identity and meaning-making, as emphasized by Pam LaRutledge and Thomas King.
-
•
Storytelling has the power to disrupt dominant narratives, especially for marginalized communities whose histories have been silenced.
-
•
Listening in storytelling activates mirror neurons, fostering empathy through shared commonalities.
-
•
Researchers and participants often occupy different power positions, leading to divergent stories during interviews.
-
•
Anthropology’s colonial roots and the colonial gaze influence how stories have been historically collected, necessitating reflexivity.
-
•
Positionality is fluid, relational, and multifaceted, affecting access and power throughout the research process.
-
•
Co-creation during interviews can share power through mutual storytelling and authentic listening.
-
•
Normative research principles like researcher neutrality and confidentiality can obscure participant agency and may not serve all participants equally.
-
•
Using invitational language and allowing participants choice encourages richer, participant-led narratives and challenges rigid research scripts.
Notable Quotes
"Whose story gets told, the participant or the researcher, is also a question of knowledge production."
"Stories are how we make meaning of life, explain how things work, and justify our decisions."
"The truth about stories is that is all that we are – Thomas King."
"Storytelling has the power to disrupt hegemonic narratives and open space for people to be authors of their own stories."
"Mirror neurons are triggered when we listen to a story, allowing us to empathize by identifying shared commonalities."
"Researchers and participants cannot tell the same story because they occupy different locations of power."
"Reflexivity lets us examine our beliefs and practices during research to understand how we show up."
"Awareness of positionality is the first step toward ethical change in research."
"Instead of pretending neutrality, be open and transparent about the research agenda with participants."
"Invitational language allows participants to be in charge of a part of the interview, making the exchange authentic."
Or choose a question:
More Videos
"Without trust, no relationship can prosper, yet many companies still install tracking software that employees try to circumvent."
Ana FerreiraDesigning Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
January 8, 2024
"The value of real exposure holds true in UX, it’s replaceable and helps you understand real user problems."
Roy Opata OlendeHow Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
August 6, 2020
"Growth boards are a more advanced tool that require breaking down walls between disciplines and focusing on outcome-driven metrics."
Kit Unger Jackie Ho Veevi Rosenstein Vasileios XanthopoulosTheme 2: Discussion
January 8, 2024
"Not growing the team was disheartening but led me to create training for partners to start taking a user-centered approach themselves."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"Working with AI is a lot less like working with another human and more like working with some weird force of nature."
Helen ArmstrongAugment the Human. Interrogate the System.
June 7, 2023
"Film is not just a way to capture information, it’s a way to think about information."
Bas Raijmakers, PhD (RCA) Charley Scull Prabhas PokharelWhat Design Research can Learn from Documentary Filmmaking
March 11, 2022
"Giving parents something meaningful to do during sessions helps keep them engaged and supportive."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"AI synthesis should be considered a human-machine mutual learning process, with AI stimulating new perspectives rather than providing conclusions."
Weidan LiQualitative synthesis with ChatGPT: Better or worse than human intelligence?
June 4, 2024
"If you’re a product manager, you don’t do very much design work anymore; you care about it but step away from the Figma."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
