Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Advancing Research 2022
Gold
Ricardo Martins
Unlocking the power of advanced quantitative methods
2025 • Advancing Research 2025
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Saara Kamppari-Miller
"Prototype" vs "Prototype"--Breaking Down and Rebuilding Our Understanding of What We Do
2019 • DesignOps Summit 2019
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
Robert Fabricant
Industry junctures: Paths forwards for UXR and the critical decisions that get us there [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Dan Saffer
Why AI projects fail (and what we can do about it)
2025 • Rosenfeld Community
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Nicole Aleong
Future Orientations to Everyday Life: Futures Anthropology as a Methodology
2024 • Advancing Research 2024
Gold
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
George Zhang
UX Research Excellence Framework
2021 • Advancing Research 2021
Gold
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold

More Videos

Jim Kalbach

"Without these rules and conventions, we wouldn’t be able to improvise."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

November 6, 2017

Sam Proulx

"The four Cs—consistency, convenience, confidence, and customizability—are not just good for accessibility, they make a great experience for everyone."

Sam Proulx

Online Shopping: Designing an Accessible Experience

October 3, 2023

Husani Oakley

"We discovered shared ideals and differences of opinion — debating and working hard together is part of the process."

Husani Oakley

Theme Two Intro

June 6, 2023

Alicia Mooty

"Splitting people’s allocation across different teams created work-life balance issues requiring more oversight."

Alicia Mooty

Design Staffing Models

September 30, 2021

Ebru Namaldi

"We created AI OKRs allowing our team members to experiment and then share their findings with the team."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Gillian Salerno-Rebic

"We’ve seen about a 12% boost in conversion rates in just a few weeks with some clients using the platform."

Gillian Salerno-Rebic Mark Micheli

Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation

June 10, 2025

Changying (Z) Zheng

"When operations do their job well, people don’t even know it exists until something breaks."

Changying (Z) Zheng

Practical DesignOps: From Ideas to Tools That Teams Actually Use

September 25, 2025

Dr. Jamika D. Burge

"The pandemic is a message from the universe to pause and rethink who we hire and how we train."

Dr. Jamika D. Burge Steve Portigal Alba Villamil Sam Ladner

The Future of Research: Bridging the Gaps

July 29, 2021

David Conrad

"The Power BI team succeeds with data because everyone on the team is obsessed with understanding customer behavior."

David Conrad

The Feeling of Data

September 14, 2023