Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Summary
There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"We only include products used by more than 50% of our employees in the quarterly survey to keep focus relevant."
Adel Du ToitGet Your CFO To Say: 'Our Strategic Goal is User Obsession'
June 10, 2022
"We had to allow people to grieve first before we could make a plan for healing."
Kyria Stephens Marlon KernerPower to Heal: Civic Design in the Aftermath of Tragedy
November 17, 2022
"Books are semantically very rich and thus pull content much more effectively in our vector database than conference talks."
Louis Rosenfeld Peter Van DijckGenAI for UXers: A Rosenbot Demo and Discussion
September 11, 2025
"OKRs can sometimes suck the oxygen out of the room if they focus only on bottom-line results, missing process and experience."
Bria Alexander Benson Low Natalya Pemberton Stephanie GoldthorpeOKRs—Helpful or Harmful?
January 20, 2022
"Making a simple connection and acting on it changed the course of my life for the better."
Nick CochranGrowing in Enterprise Design through Making Connections
June 20, 2019
"Sometimes it's just not even related to the research skills, sometimes relationships really matter."
Megan Blocker Mujtaba Hameed Victor UdoewaPanel: Excellence in Impact
March 25, 2024
"Nearly 70% of organizations use mixed-method research approaches, mainly focused on usability testing and validation."
Caroline VizeThe State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
March 9, 2022
"We need to break out of the 30 years of design that has been geared around relational databases."
Ren PopeBuilding Experiences for Knowledge Systems
June 6, 2023
"You need to meet your leaders where they are on their maturity curve to be effective."
Peter MerholzThe Trials and Tribulations of Directors of UX
July 13, 2023
Latest Books All books
Dig deeper with the Rosenbot
How does including metadata like methodology, market, and date improve the quality of research repository search results?
What role can AI play in improving patient education and discharge instructions for better comprehension?
What defines authentic co-design and how does it differ from tokenistic engagement?