Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Summary
There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions."
Louis RosenfeldAbout the Rosenverse
March 15, 2026
"We have the responsibility to redistribute our power and include those who have a stake in the work we do."
Aaron Stienstra Lashanda HodgeLeveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
December 8, 2021
"Tools don't matter as much as the desire to learn and ask why things keep happening the way they do."
Megan Blocker Amy Bucher Katie Hansen Ricardo Martins Nidhi Singh RathoreDay 2 Theme Panel
March 12, 2025
"People working in government are absolutely idealistic, hardworking, well educated, and open minded."
Charlotte Vorbeck Shahzma Esmail Edward Alton Sarah McArthur Ariel KennanPipeline to Civic Design
December 9, 2021
"If you make rules, put numbers in them, and say them confidently, sometimes people actually do them."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"You enter a single prompt, like washing your own car, and the system analyzes the whole context and returns research artifacts."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
September 10, 2025
"Putting scaffolding in place helps self-organization in complexity—like training wires in vineyards or using shared maps in teams."
Dave HoraResearch in the Face of Complexity: New Sensibility for New Situations
August 27, 2025
"I never talk about the business and the business value, there are people making decisions you should understand."
Jemma Ahmed Robert Fabricant Sean McKay Llewyn Paine Kate Towsey Noah BondTheme Panel
March 11, 2025
"Transparency is the basis for trust and respect among employees and leadership."
Iram ShahClosing Keynote: The View from the Top
June 4, 2019