Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Summary
There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"We ramped up from six-month release cycles to releasing every two weeks to keep ahead and still deliver experiences that wow."
George Hinchliffe Joy LiuDelivering Amazing Experiences
June 10, 2021
"I sold my Seattle house and downsized in Spokane to manage financial pressures during this transition."
Chelsey GlassonExit Interview #3: Same as It Ever Was: What Leaving Tech Taught Me About Change
December 17, 2025
"When we have genuine relationships and we trust each other, it leads to so much goodness."
Dorelle RabinowitzThe Magic Word is Trust
June 15, 2018
"At the current rate, it will be 130 years before we reach global gender equality in political power."
Dr. Jamika D. Burge Mansi GuptaAdvancing the Inclusion of Womxn in Research Practices
September 15, 2022
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Tutti TaygerlyMake Space to Lead
June 12, 2021
"Be present, put devices down, turn off Slack notifications, and really engage."
Shelby SwitzerMaking Space for Community Knowledge-sharing in a Distributed World
December 10, 2021
"Visualizing carbon emissions on user journeys provokes conversations that numbers alone might not evoke."
James ChudleyDecarbonising User Journeys: How minimising enables us to do more with less
February 19, 2025
"The kind of leadership I was craving was creative leadership, not people management."
Edward CuppsThe Principal Path: Journeying from Management to Individual Contributor
June 11, 2021
"Designing for privacy is like designing for accessibility — you should aim beyond mere compliance to user-centered solutions."
Harry Brignull Mark Leiser Robert StribleyBeyond Clicks and Tricks: Why deceptive design has grown into a regulatory faultline
January 16, 2026