Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Jess Greco
Creating a Basis for Change: Scaling Design Maturity
2022 • Design at Scale 2022
Gold
Shipra Kayan
How Tess Dixon Facilitates Team Engagement and Collaboration at Condé Nast Using Miro 
2021 • DesignOps Summit 2021
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Miles Orkin
Creativity and Culture
2018 • DesignOps Summit 2018
Gold
Tim Frick
The journey of building a sustainable design practice
2025 • Climate UX Interest Group
Ross Smith
Breaking Barriers with Empathy
2017 • Enterprise Experience 2017
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Andrea Gallagher
The Problem Space
2019 • Advancing Research Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Dr. Karl Jeffries
The Science of Creativity for DesignOps
2024 • DesignOps Summit 2020
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Alla Weinberg
Cross-Functional Relationship Design
2022 • Design in Product 2022
Gold
Tony Turner
Capturing Deep Insights
2021 • DesignOps Summit 2021
Gold

More Videos

Dan Saffer

"Most AI fails because projects require near perfect accuracy, which AI can't reliably deliver."

Dan Saffer

Why AI projects fail (and what we can do about it)

May 14, 2025

Erin Weigel

"Picking the wrong size image can impact customer experience as much as what you see on screen."

Erin Weigel

UX Lessons from running more than 1,200 A/B Tests

July 10, 2024

Jon Fukuda

"You can be right without making others wrong by telling a story that respects their worldview."

Jon Fukuda

Storytelling for DesignOps

August 17, 2023

Cassini Nazir

"Empathy is pointed on both ends—it affects you as much as the one you empathize with."

Cassini Nazir Meah Lin

The Dangers of Empathy: Toward More Responsible Design Research

March 27, 2023

Rachael Dietkus, LCSW

"Slowing down is not inefficiency; it is a commitment to dignity and trust."

Rachael Dietkus, LCSW

The power to heal and harm

March 13, 2025

Alan Williams

"Marketplace partners have to demonstrably save people money, aligning with Propel’s mission."

Alan Williams Rose Deeb

Designing essential financial services for those in need

February 10, 2022

Dan Ward

"The worst thing that could happen is we get cake. That changes how boldly a team tries."

Dan Ward

Failure Friday #1 with Dan Ward

February 7, 2025

Yalenka Mariën

"A big challenge is that a lot of governmental sites are filled with legally correct but totally incomprehensible content."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Erin Weigel

"Decades worth of agricultural experimental data was garbage because of poor experimental design."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024