Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Summary
- 5 common obstacles
- 3 coping mechanisms
- 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"Silos are everywhere—in technology companies, retail, inside silos inside silos."
Uday Gajendar Lada Gorlenko Dave Malouf Louis Rosenfeld Dan Willis10 Years of Enterprise UX: Reflecting on the community and the practice
June 18, 2025
"White people are not the problem. White supremacy culture is the problem."
Spencer L. A. StultzWhy Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
October 4, 2023
"You drew the boundaries wrong, so we pivoted and re-drew the boundaries, and those foundational features became our marquee product launch."
Sarah FlamionComplex Problem? Add Clarity by Combining Research and Systems Thinking
March 31, 2020
"Systems and tools who didn't consider accessibility upfront exclude many people and isolate them from the wider world."
Phil HeskethDesigning Accessible Research Workflows
September 29, 2021
"What happens when a user customizes the UI? Does the experience break? This is the question to ask."
Craig VillamorResilient Enterprise Design
June 8, 2017
"You don’t need a giant system map; even two or three causal loops can reveal root causes and align stakeholders."
Sheryl CababaExpanding your Design Lens with Systems Thinking
March 28, 2023
"If you don’t have the time and organizational support, don’t do it because you only set a precedent of failure."
Sofia QuinteroBeyond Tools: The Messy Business of Implementing Research Repositories
March 10, 2022
"I want a story that moves and quakes me, palpitates my heart and shakes me."
Victor UdoewaResearch in the Pluriverse
March 29, 2023
"I’ve seen people fudge their date of birth so their child can attend a summer camp they aren’t technically eligible for."
Caroline JarrettGarbage in, garbage out? Measuring error rates to get ready for AI
January 8, 2026