Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Michelle Chin
The DesignOps Starter Kit
2021 • DesignOps Summit 2021
Gold
Noreen Whysel
Short Take #4: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Sofia Quintero
The Product Philosophy Behind EnjoyHQ
2021 • Advancing Research 2021
Gold
Abbey Smalley
Today’s Design Ops and Programs Landscape & Career Paths
2023 • DesignOps Summit 2023
Gold
Benjamin Wiedmaier
Redefining Toolkits: Unbundling to Create a Perfect Match
2025 • Advancing Research 2025
Gold
Alana Washington
Theme 1: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Bill Scott
Lean Engineering: Engineering for Learning and Experimentation in the Enterprise
2015 • Enterprise UX 2015
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Sam Ladner
How Research Can Drive Strategic Foresight
2022 • Advancing Research 2022
Gold
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold

More Videos

Melissa Eggleston

"Delivery is trust—doing what you said, avoiding overpromising, and delivering quality."

Melissa Eggleston Maya Israni Florence Kasule Owen Seely Andrea Schneider

Practical People Skills for Building Trust on Teams and with Partners

December 9, 2021

Theresa Neil

"The real question is who's gonna be using this dashboard and what questions are they trying to answer."

Theresa Neil

Just Build Me a Dashboard!

April 9, 2019

Louis Rosenfeld

"We want you to be able to pay attention, no need to take notes because we will provide sketchnotes, recordings, and resource lists."

Louis Rosenfeld

Founder’s Welcome

December 6, 2022

Sam Proulx

"Screen curtain mode isn’t for sighted people simulating blindness; it’s a privacy feature to keep screens safe from prying eyes."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Theresa Slate

"Let the bird fly of hearts and minds. Don’t go chasing waterfalls; disrupt your organization with checklists."

Theresa Slate Erin Robertson

Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do

October 4, 2023

George Aye

"Saying no shouldn’t be about being difficult but about accountability beyond any one person."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Fredrik Matheson

"If you say great user experience, no, it’s not specific, it’s not measurable, it’s not actionable."

Fredrik Matheson

First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.

June 8, 2016

Taylor Klassman

"We have these four pillars—purpose, people, process, and progress—that ground our thinking about UX research's future."

Taylor Klassman

Shaping the Next Era of UX Research: Collaborative Forum

March 11, 2025

Alexandra Schmidt

"Legacy interconnected systems mean improving one area can create problems in another, and we don't always know those constraints upfront."

Alexandra Schmidt

Enterprise UX Playbook

December 1, 2022