Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Laureen Kattan
Centering Patients and Clinicians in a Complex Government Ecosystem
2023 • Design in Product 2023
Gold
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Ash Brown
Silver Linings: What DesignOps Learned in the Shift to WFH
2020 • DesignOps Summit 2020
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Rebecca Topps
Planning and conducting remote usability studies for accessibility
2020 • Advancing Research Community
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Rusha Sopariwala
Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+
2022 • Design at Scale 2022
Gold
Brad Orego
Bringing Customer Research to More Internal Teams
2022 • Advancing Research 2022
Gold
Bas Raijmakers, PhD (RCA)
What Design Research can Learn from Documentary Filmmaking
2022 • Advancing Research 2022
Gold
Alana Washington
(Remote) Service Design: A Transformation Case Study
2022 • Design at Scale 2022
Gold
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Harry Max
Prioritization for Leaders (2nd of 3 seminars)
2024 • Rosenfeld Community
Michaela Mora
Advanced Concept Testing Approaches To Guide Product Development and Business Decisions
2022 • Advancing Research 2022
Gold

More Videos

Kritika Yadav

"The catalog exploration paradox shows how current conversational AI restricts browsing and comparison, creating uncertainty."

Kritika Yadav

Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks

June 10, 2025

Jose Coronado

"Before design operations was a thing, design managers had to do everything, from recruiting to career ladders."

Jose Coronado

From Zero to Hero

September 8, 2022

Tamara Kartoziia

"We were reinventing the wheel every time we entered a new market, which was incredibly slow and inefficient."

Tamara Kartoziia

Think global, adapt local: how service design accelerated B2B market entry by 6 months

November 20, 2025

Courtney Kaplan

"Helping your team take risks and stretch is critical even though design ops tend to be risk averse by nature."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Jonathon Colman

"Content designers should work on just one team at a time and no longer run office hours."

Jonathon Colman

How to Maximize the Impact of Content Design

January 8, 2024

Samuel Proulx

"Service designers are best placed to make inclusive design the default, not the exception."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

November 19, 2025

Jay Bustamante

"We are the solution to preventing harmful AI outcomes like Robert's wrongful arrest."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Etienne Fang

"Inclusive research should not be a feel-good activity but treated as the norm on every project."

Etienne Fang

The Power of Care: From Human-Centered Research to Humanity-Centered Leadership

March 10, 2021

Darian Davis

"We’re all capable of creating and perpetuating toxic work relationships."

Darian Davis

Lessons from a Toxic Work Relationship

January 8, 2024