Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Matt Bernius
Trauma-informed Research: A Panel Discussion
2021 • Advancing Research Community
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Eduardo Ortiz
Theme 3 Intro
2025 • Advancing Research 2025
Gold
Robert Reimann
Taming Design Complexity with UX Models
2017 • Enterprise Experience 2017
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Jemma Ahmed
Convergent Research Techniques in Customer Journey Mapping
2020 • Advancing Research 2020
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Mark Interrante
Collaboration Flows in Product Development
2017 • Enterprise Experience 2017
Gold
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Erika Kincaid
Connecting the Dots: How to Foster Collaboration and Build a Strong Design Review Culture
2022 • Design at Scale 2022
Gold
Prayag Narula
Empowering Designers to do Good Research
2022 • Advancing Research 2022
Gold
Erika Flowers
The Handoff is Dead: Design-Led Engineering with AI Agents
2026 • Rosenfeld Community
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold

More Videos

Milan Guenther

"Experience is one of three inseparable facets of an enterprise: identity (purpose), architecture (operations), and experience (value to people)."

Milan Guenther

A Shared Language for Co-Creating Ambitious Endeavours

June 6, 2023

Phil Hesketh

"We reduced the time to approve consent forms from two weeks to minutes through modular content and legal collaboration."

Phil Hesketh

Designing Accessible Research Workflows

September 29, 2021

Tricia Wang

"Positive mutual regard helps uncover root causes behind people’s behaviors to build collaboration rather than combat."

Tricia Wang

SCALE: Discussion

June 15, 2018

Devon Powers

"The future is not a toy. Accountability matters deeply in how we construct futures."

Devon Powers

Imagining Better Futures

March 9, 2022

Bethany Brown

"Don’t overlap sprints. Context slips and decisions unravel."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Jess Greco

"Some teams rely heavily on one or two designers who can do a bit of everything, but their depth is limited compared to core disciplines."

Jess Greco

Creating a Basis for Change: Scaling Design Maturity

June 8, 2022

Jemma Ahmed

"We focused on recruiting both users who had poor and good experiences to ensure breadth of insight."

Jemma Ahmed

Convergent Research Techniques in Customer Journey Mapping

March 31, 2020

Patrizia Bertini

"If you are building or deploying AI that impacts people, you need to document everything."

Patrizia Bertini

Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation

December 11, 2025

Etienne Fang

"Uber bus drivers in Cairo end up working longer than their scheduled shift because they still receive requests 20 to 30 minutes before their shift ends."

Etienne Fang

Power of Insights: Why sharing is better than silos with Uber’s Insights Platform

December 16, 2019