Summary
There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"No matter where you sit on the political spectrum, it was hard not to be met with suspicion and distrust at every turn."
Robert FabricantShifting dynamics: The evolving relationship between researchers, participants, and organizational systems
March 11, 2025
"Cohorts are one of the favorite parts of the conference, so really participate if you’re in one."
Bria AlexanderOpening Remarks
November 18, 2022
"We’re very careful about PII and only the lead researcher and research ops managers have access to sensitive data."
Tracy McGoldrickIBM User Experience Program—The What, Why and How
October 15, 2021
"We only include products used by more than 50% of our employees in the quarterly survey to keep focus relevant."
Adel Du ToitGet Your CFO To Say: 'Our Strategic Goal is User Obsession'
June 10, 2022
"The electric toothbrush started as an accessibility solution but became better for everyone."
Sam ProulxAccessibility: An Opportunity to Innovate
November 16, 2022
"Explainability metrics like trustworthiness and understandability are hard, open research problems needing AI-HCI collaboration."
Joel BranchHumanizing AI: Filling the Gaps with Multi-faceted Research
March 11, 2021
"Using program dollars to hire freelancers helped me avoid difficult conversations with HR and finance early on."
Sarah Kinkade Mariana Ortiz-ReyesDesign Management Models in the Face of Transformation
June 8, 2022
"Practical ops is about getting stuff done because it’s our job to scale the organizational ability to design and amplify the work of designers."
Bria AlexanderTheme Two Intro
October 3, 2023
"Scaling design in an enterprise is like having more feet in the car — it gets you there faster."
Lona MooreScaling Design Beyond Designers
June 11, 2021