Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Melinda Belcher
Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise
2024 • Enterprise Experience 2020
Gold
Alla Weinberg
How to Build and Scale Team Safety
2024 • DesignOps Summit 2020
Gold
Maria Rosala
Research Repositories
2026 • Advancing Research 2026
Conference
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Elizabeth Sklar
Co-creating research enablement with your tech org: a case study
2026 • Advancing Research 2026
Conference
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Sarah Brooks
Theme 3 Intro
2021 • Civic Design 2021
Gold
Marc Fonteijn
Increase your confidence, influence, and impact (through a Professional Community)
2024 • Advancing Service Design 2024
Gold
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
Sarah Fathallah
Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom
2025 • Advancing Research 2025
Gold

More Videos

Samuel Proulx

"Designing for the average means designing for nobody."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

November 19, 2025

Meghan Hellstern

"Zane’s team works life-centered, collaborating with plants, animals, and ecosystems, expanding Civic design beyond human systems."

Meghan Hellstern Joanne Dong

The Next 100 Years of Civic Design: How Might We Better Rise to Meet the Challenges of Today and Tomorrow?

December 10, 2021

Dave Hoffer

"Hopefulness is hard earned, it lays waste to cynicism and says the world is worth believing in."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

April 3, 2025

Weidan Li

"AI can’t experience data subjectively or fulfill curiosity, which drives human insight and discovery in qualitative research."

Weidan Li

Qualitative synthesis with ChatGPT: Better or worse than human intelligence?

June 4, 2024

Kurdin Bazaz

"Our interview process has just three steps: recruiter screen, hiring manager screen, and a final panel presentation day."

Kurdin Bazaz Liz Rytting Alex Karr

Culture, DIBS & Recruiting

June 10, 2021

Jim Kalbach

"Each first take was the only take, which got pressed on the album."

Jim Kalbach

Jazz Improvisation as a Model for Team Collaboration

June 4, 2019

Dawn Ressel

"Designers’ medium is code; until your great design is in production code, your design is a figment of your imagination."

Dawn Ressel

Full-Stack User Experiences: A Marriage of Design and Technology

June 9, 2016

Sharon Banh

"When participants interact with researchers of different backgrounds, it can deeply affect their responses and the authenticity of data."

Sharon Banh Dave Hora Marieke McCloskey Alicia Zhong

Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]

October 16, 2024

Meredith Black

"Design always has a seat at the table at Pinterest because our co-founder is a designer."

Meredith Black

Scaling Design Culture

November 6, 2017