Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Sahibzada Mayed
The Politics of Radical Research: A Manifesto
2023 • Advancing Research 2023
Gold
Kristin Skinner
Opening Keynote: Org Design for Design Orgs
2017 • DesignOps Summit 2017
Gold
Christian Bason
Innovating With People: Unleashing the Potential of Civic Design
2021 • Civic Design 2021
Gold
Steve Sanderson
Discussion
2015 • Enterprise UX 2015
Gold
Etienne Fang
Power of Insights: Why sharing is better than silos with Uber’s Insights Platform
2019 • Advancing Research Community
Marjorie Stainback
Transforming Strategic Research Capacity through Democratization
2019 • DesignOps Summit 2019
Gold
Aditi Ruiz
A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1
2022 • Design in Product 2022
Gold
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Renee Reid
Becoming a ResearchH.E.R (Highly Enterprise Ready)
2019 • Enterprise Experience 2019
Gold
Nova Wehman-Brown
We've Never Done This Before
2019 • Enterprise Experience 2019
Gold
Tutti Taygerly
Make Space to Lead
2021 • Design at Scale 2021
Gold
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Rob Mitzel
The Tale of Two Companies: Building a Successful UX Practice in a Century-Old Enterprise
2024 • Enterprise Experience 2020
Gold
Gillian Salerno-Rebic
Redefining Speed and Scale: How Accenture’s GrowthOS Uses AI-Simulated Insights to Reduce Risk and Accelerate Innovation
2025 • Designing with AI 2025
Gold
Cennydd Bowles
Day 1 Panel
2024 • Designing with AI 2024
Gold

More Videos

Sam Proulx

"Assistive technology includes software and hardware that people with disabilities use to access computers."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

June 9, 2021

Cassandra Piester

"You want to get really deep in the weeds with one team first, then move into a facilitation role to scale across teams."

Cassandra Piester

Developing and Deploying Your Design Operations Strategy

September 24, 2024

Louis Rosenfeld

"Breaking up design research training into short exercises over time helps get people out of the building and engaged."

Louis Rosenfeld Jose Coronado Rachel Posman Guneet Singh Crystal Yan

The Bigger Picture: A Panel Discussion

October 23, 2019

Yasmine Khan

"When you allow people to share their story, it's not just sharing to share; it's to contribute to better products, policies, and services."

Yasmine Khan

Checking Bias and Listening to Financially Vulnerable Americans

March 30, 2020

Ignacio Martinez

"The system encourages growth not just in craft but also in client engagement and team collaboration."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Sarah Barrett

"Windows of opportunity happen when problem, solution, and political streams align."

Sarah Barrett

The "How" of Enterprise Information Architecture

June 6, 2023

Prayag Narula

"It's important not to be a parachute researcher who just jumps in, asks questions, and jumps out without impact."

Prayag Narula Rida Qadri

HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer

March 28, 2023

Brad Peters

"Decision makers often have to try to piece all the pieces of the puzzle together themselves."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Ariel Kennan

"Our presenters have iterated on their talks to provide rich resources and new knowledge."

Ariel Kennan

Theme 2 Intro

December 9, 2021