Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
John Maeda
About Design Organizations
2019 • DesignOps Community
Ivana Ng
Level Up Your Program with ProductOps
2024 • Enterprise Experience 2020
Gold
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Maria Taylor
Knowledge is Power: Managing the Lifeblood of the Design Org
2023 • DesignOps Summit 2023
Gold
Brendan Jarvis
Framing Tomorrow by Questioning Today
2022 • Design at Scale 2022
Gold
Kwabena Opoku
Methodological toolkit for unique research impact
2026 • Advancing Research 2026
Conference
Sam Proulx
Mobile Accessibility and You
2022 • Design at Scale 2022
Gold
Sarah Flamion
Complex Problem? Add Clarity by Combining Research and Systems Thinking
2020 • Advancing Research 2020
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Amy Gawronski Zuccaro
Advice for DesignOps Employee #1
2021 • DesignOps Summit 2021
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Dr. Jamika D. Burge
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Kurdin Bazaz
Culture, DIBS & Recruiting
2021 • Design at Scale 2021
Gold

More Videos

Sarah Auslander

"Building trust within organizations toward methods and processes is essential to onboarding new ways of working."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022

Greg Petroff

"If agents do well, we do well. The more we know about you, the more we can make you better or fulfill your goals and aspirations."

Greg Petroff

The Compass Mission

March 10, 2021

Clara Kliman-Silver

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

Clara Kliman-Silver

UX Futures: The Role of Artificial Intelligence in Design

June 7, 2023

Florence Okoye

"Storytelling became the root of the workshops because it helped everyone relate and respect each other’s experiences."

Florence Okoye

AfroFuturism and UX Research

March 27, 2023

Alan Williams

"Our content must be concise, consistent, and actionable to reduce uncertainty for users."

Alan Williams Rose Deeb

Designing essential financial services for those in need

February 10, 2022

Sean McKay

"Research is evolving. It’s not about ownership, it’s about impact."

Sean McKay

Coexisting with non-researchers: Practical strategies for a democratized research future

March 11, 2025

Veevi Rosenstein

"Some product managers just skipped getting customers involved in the development process at all."

Veevi Rosenstein

Building for Scale: Creating the Zendesk UX Research Practice

January 8, 2024

Nathan Shedroff

"The current wave of AI has disrupted practice so much, so quickly, that it's difficult to tell what practice is or what it will be in three years."

Nathan Shedroff Hugh Dubberly Thomas J. McLeish

How Will Design be Taught When the Schools Shut Down?

May 8, 2026

Brendan Jarvis

"Fair is a choice, and we have better ones to make if we bring them into focus to build a better future."

Brendan Jarvis

It was the Best of Times. It was the Worst of Times.

September 25, 2024