Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Peter Van Dijck
Building the Rosenbot
2024 • Designing with AI 2024
Gold
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Laura Klein
Unique challenges of innovation in enterprises
2020 • Enterprise Community
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Craig Villamor
Design Systems for Ethical Design
2023 • Enterprise Community
Sarit Geertjes
People, not Petri Dishes: Stories from a Research Recruiter
2019 • DesignOps Community
Kate Towsey
Participant Recruitment and Management Tools
2026 • Advancing Research 2026
Gold
Irina Tikhonova
Small Wins, Big Impact: Leveraging and Elevating User Engagement
2021 • Civic Design 2021
Gold
Alana Washington
Theme 1: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Nick Cochran
Growing in Enterprise Design through Making Connections
2019 • Enterprise Community
Sarah Auslander
Insights Panel
2022 • Civic Design 2022
Gold

More Videos

Jay Bustamante

"MidJourney’s dataset reflects stereotyped images because it’s based on internet image results without specific instruction."

Jay Bustamante

Navigating the Ethical Frontier: DesignOps Strategies for Responsible AI Innovation

October 2, 2023

Lais de Almeida

"The lack of consistency between healthcare IT systems causes critical information delays and interrupted care."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Mark Templeton

"The hardest thing for any tech company to do is move from technology-out thinking to customer and business outcome thinking."

Mark Templeton

Creating a Legacy: the ultimate experience

June 9, 2017

Noz Urbina

"Skills are modular tasks that bots can perform, triggered by specific commands or inputs."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Liam Thurston

"Building a great culture means caring for individuals and creating rituals like recognition and shared learning."

Liam Thurston

Why Your Design Team Is Quitting, And How To Fix It

June 10, 2022

Jacqui Frey

"Move softly and fix things."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

George Aye

"In their new social contract, if your family isn't a white heterosexual married couple, you might be punished when in need."

George Aye

Designing a New Social Contract

June 25, 2026

Gretchen Anderson

"Designers can be really paranoid and very precious."

Gretchen Anderson

Scaling the Human Center

June 8, 2017

Kate Koch

"Capacity planning is always through ever-changing uncertainty, requiring quarterly resource planning and business partnership."

Kate Koch Jean-Claire Fitschen

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 29, 2021