Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Sandra Camacho
Creating More Bias-Proof Designs
2025 • Rosenfeld Community
Christian Rohrer
Research Operations at Scale
2017 • DesignOps Summit 2017
Gold
Sarah Fathallah
A Typology of Participation in Participatory Research
2023 • Advancing Research 2023
Gold
Amy Parness
Scaling Sustainability: Complementary strategies that drive long-term success
2025 • Climate UX Interest Group
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Dolly Parikh
Exit Interview #7: Journey of a Social Entrepreneur
2026 • Rosenfeld Community
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Bria Alexander
Reflect and Chart Forward
2021 • Civic Design 2021
Gold
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Ted Neward
Theme 4: Enterprise Organizational Journey
2019 • Enterprise Experience 2019
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Jackie Velasquez-Ross
Talent Acquisition and Our Responsibility
2020 • DesignOps Community
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Changying (Z) Zheng
Navigating Innovation with Integrity
2024 • DesignOps Summit 2024
Gold

More Videos

Rima Campbell

"Why do we struggle to have impact even when we know we should?"

Rima Campbell Amrit S Bhachu

Increase Productivity and Drive Business Impact

September 24, 2024

Verónica Urzúa

"Metrics are only the tip of the iceberg; cultural ethos like sympathy make Latin users more polite and less direct in responses."

Verónica Urzúa Jorge Montiel

The B-side of the Research Impact

March 12, 2021

Libby Maurer

"We have to slow down hiring to be more thoughtful and deliberate about who we bring on the team."

Libby Maurer

Treating Diversity & Inclusion in Hiring as a Design Problem

December 5, 2019

Jon Fukuda

"Whatever you were a year ago, whatever you believe design ops looks like today, don't let those be moment prisons for you."

Jon Fukuda

Theme One Intro

October 2, 2023

Samuel Proulx

"When we design for the edges, we get the middle for free."

Samuel Proulx

From Standards to Innovation: Why Inclusive Design Wins

September 10, 2025

Nova Wehman-Brown

"If you’re in this room, you have to collaborate and you have to participate."

Nova Wehman-Brown

We've Never Done This Before

June 4, 2019

Alexia Cohen

"Federal funding does not provide food for participants, so we had to plan accordingly to make participation irresistible."

Alexia Cohen Adriane Ackerman

Increasing Health Equity and Improving the Service Experience for Under-Served Latine Communities in Arizona

December 4, 2024

Joe Elmendorf

"I didn’t magically have crystal-clear thoughts. I changed the conditions just enough."

Joe Elmendorf

Shitty Maps: A Trojan Horse for Sensemaking

July 9, 2026

Bilan Hashi

"Researchers and participants cannot tell the same story because they occupy different locations of power."

Bilan Hashi

The Tension Between Story Collecting and Story Telling in Research

March 10, 2021