Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Katie Johnson
Disrupting generative AI products with just-in-time consumer insights
2024 • Designing with AI 2024
Gold
Tina Weisser
When AI Agents Meet Reality. Service Design Lessons from a Pilot
2026 • Rosenfeld Community
Kristin Taylor
Building Bridges Across Organizational Silos
2022 • Civic Design 2022
Gold
Nick Lewis
Designing and building low-carbon websites independently
2025 • Climate UX Interest Group
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Dave Hora
A Research Skills Evolution
2021 • Advancing Research 2021
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Anupama Dhareshwar
From blueprint to bot: Designing resilient AI-powered services
2025 • Advancing Service Design 2025
Gold
Feyikemi Akinwolemiwa
Play to innovate: How curiosity and experimentation transform UX
2026 • Advancing Research 2026
Conference
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Smitha Papolu
Theme 3 Discussion
2019 • Enterprise Experience 2019
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Alexandra Schmidt
Why Ethics Can't Save Tech
2022 • Civic Design 2022
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold

More Videos

Katie Johnson

"The promise of an LLM assistant requires users to build new mental models while using it."

Katie Johnson

Disrupting generative AI products with just-in-time consumer insights

June 4, 2024

Mujtaba Hameed

"The core thesis is that saving time with AI and reallocating it into research itself unlocks the true potential of the field."

Mujtaba Hameed

The new horizon of ethnography: using AI to unlock the full potential of in-person research

March 11, 2026

Melissa Eggleston

"When you tell the truth, especially hard truths, how you say it matters as much as the truth itself."

Melissa Eggleston Maya Israni Florence Kasule Owen Seely Andrea Schneider

Practical People Skills for Building Trust on Teams and with Partners

December 9, 2021

John Calhoun

"We want many voices and perspectives represented in this community and in the book — no contribution is too small."

John Calhoun Rachel Posman

Bring your DesignOps Story to Life! The Definitive DesignOps Book Jam

October 3, 2023

Iulia Cornigeanu

"Small data is about creating personalized connections by piecing together tiny clues from customers’ micro experiences."

Iulia Cornigeanu

QuantQual Book Club: Small Data

March 8, 2024

Janaki Kumar

"Larry Fink said that to prosper over time, companies must deliver financial performance and show positive contribution to society."

Janaki Kumar

Innovate with Purpose

June 14, 2018

Bria Alexander

"It’s about us, the design ops practitioners, and what we need today to be better at our jobs."

Bria Alexander

Theme Two Intro

October 3, 2023

Brad Peters

"I wish I had had a better understanding of how many non-UX people know so little about UX practices."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Dr. Karl Jeffries

"Tech workers in the UK are five times more depressed than the UK average, with stress killing creativity."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024