Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Kara Kane
Communities of Practice for Civic Design
2022 • Civic Design Community
Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • Designing with AI 2025
Gold
Daniel J. Rosenberg
Designing with and for Artificial Intelligence
2022 • Enterprise Community
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Kritika Sony
Moving AI offscreen: Exploring failures, constraints, and recovery in physical game design
2026 • Designing with AI 2026
Conference
Mark Boulton
Ops without Designers
2018 • DesignOps Summit 2018
Gold
Alnie Figueroa
The Future of Design Operations: Transforming Our Craft
2025 • DesignOps Summit 2025
Gold
David Cronin
The GE Design System and Thoughts about Craft at Scale
2015 • Enterprise UX 2015
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Sharon Bautista
Time to Make the Donuts: How User Research Helped Bridge Disparate Teams
2024 • Enterprise Experience 2020
Gold

More Videos

Katie Johnson

"Building on AI and generative AI means giving up control."

Katie Johnson

Disrupting generative AI products with just-in-time consumer insights

June 4, 2024

Lisa Welchman

"You can’t expect people to comply with standards if you don’t know who they are."

Lisa Welchman

Cleaning Up Our Mess: Digital Governance for Designers

June 14, 2018

Sean Fitzell

"The product team and the product organization are not real estate agents and we don’t speak the same language."

Sean Fitzell Sarah Han Kayla Farrell

Craft of User Research: Building Out Jobs to be Done Maps

March 12, 2021

Sarah Sgarlato Pierini

"The only way to get a project number was through Airtable, which allowed us to further evolve the process."

Sarah Sgarlato Pierini Kevin Newton

From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn

September 9, 2022

Samuel Proulx

"Early inclusion is less costly and more effective than retrofitting accessibility later."

Samuel Proulx

Invisible barriers: Why accessible service design can’t be an afterthought

December 3, 2024

Amy Gawronski Zuccaro

"I promise you they did not get up one morning and think, ah, yes, what my team needs is design ops."

Amy Gawronski Zuccaro

Advice for DesignOps Employee #1

September 29, 2021

Joshua Graves

"Embracing seasonality in influence means adapting your expectations to current conditions."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Kim Fellman Cohen

"If you don’t have the support you need—budget, time, people—your program is at high risk of failure."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

Laine Riley Prokay

"Design Ops teams exist in nearly all industries and for all design functions, growing rapidly year over year."

Laine Riley Prokay Lisa Gordon

Carving a Path for Early Career DesignOps Practitioners

September 9, 2022