Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover:
  • 5 common obstacles
  • 3 coping mechanisms
  • 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • •

    Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • •

    Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • •

    The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • •

    Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • •

    Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • •

    Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • •

    The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • •

    Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • •

    Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • •

    Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Aras Bilgen
Research Democratization: A Debate
2023 • Advancing Research 2023
Gold
Louis Rosenfeld
About the Rosenverse
2026 • Rosenfeld Community
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Sarah Coyle
Design and Analytics with Sarah Coyle
2020 • DesignOps Community
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Steve Baty
Breaking Out of Ruts: Tips for Overcoming the Fear of Change
2016 • Enterprise UX 2016
Gold
Bria Alexander
Charting the future of DesignOps: A community workshop
2024 • DesignOps Community
Dan Willis
Enterprise Storytelling Sessions
2018 • Enterprise Experience 2018
Gold
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Elena Naids
The Power of Difficult Conversations: A Case Study on How We Introduced Design Ops in the Federal Government Space
2023 • DesignOps Summit 2023
Gold
Angy Peterson
More Than Technology: Personalized Public Sector Experiences
2021 • Civic Design 2021
Gold
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group

More Videos

Johnny Michaelsen

"Effort doesn’t mean progress, hard work doesn’t guarantee a harvest."

Johnny Michaelsen

Measure Behaviors, Not Results

April 23, 2026

Scott Plewes

"There are competing variants in UX adoption like competing virus strains that can slow down change."

Scott Plewes

Why Isn't Your UX Approach Going Viral?: A Mathematical Model

March 28, 2023

Bria Alexander

"There is no need for you to take notes because session notes, videos, and decks will be shared as soon as possible."

Bria Alexander

Opening Remarks

November 17, 2022

Briana Thomas

"Our effectiveness scale measured audience, purpose, documentation, cadence, effectiveness, participation, and culture to rate meetings."

Briana Thomas Christina Rodriguez

When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org

September 30, 2021

Daniela Magaña Flores

"The first impression is crucial as it triggers excessive unconscious processes that influence preferences."

Daniela Magaña Flores Ariane Rahn Jeff Ephraim Bander

Ahead of Competition: Learn What UX Benchmarking Can Do for Your Business Today

March 10, 2022

Alicia Mooty

"We covered critical design gaps without waiting for headcount allocation or hiring delays."

Alicia Mooty

Design Staffing Models

September 30, 2021

Jemma Ahmed

"Victor is going to throw a wrecking ball through the idea of interviewing."

Jemma Ahmed

Theme 2 Intro

March 26, 2024

Anna Nguyen

"The ultimate goal is that feedback leads to actual actions, whether quick wins or longer strategic roadmap changes."

Anna Nguyen Emily Brogan

Why Our Voice of the Customer is Better Than Yours

March 10, 2022

Louis Rosenfeld

"The Rosen Bot is trained on all of our books plus over a thousand recorded sessions from conferences and community talks."

Louis Rosenfeld Peter Van Dijck

GenAI for UXers: A Rosenbot Demo and Discussion

September 11, 2025