Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Llewyn Paine
Day 1 Using AI in UX with Impact
2025 • Designing with AI 2025
Gold
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Billy Carlson
Principles of Team Wireframing
2023 • DesignOps Summit 2023
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Kate Towsey
Ask Me Anything (AMA) with Kate Towsey
2025 • Rosenfeld Community
Kavana Ramesh
Meaningful inclusion: Practicing accessibility research with confidence
2024 • DesignOps Summit 2024
Gold
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Sam Proulx
Everything You Ever Wanted to Know About Screen Readers
2021 • Design at Scale 2021
Gold
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold
Meredith Black
Scaling Design Culture
2017 • DesignOps Summit 2017
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold
Matt Webb
Context Window: Five Futures for AI
2025 • Designing with AI 2025
Gold
Ned Dwyer
The Intersection of Design and ResearchOps
2024 • DesignOps Summit 2024
Gold

More Videos

Christian Crumlish

"The idea of one designer to 12 PMs is dead on arrival; either design isn't valued or the company is short on designers."

Christian Crumlish Wendy Johansson Rich Mironov Aditi Ruiz Adam Thomas

Afternoon Insights Panel

December 6, 2022

Michael Land

"Design Ops in government requires a lot of diplomacy – it’s about managing relationships and stakeholder expectations."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Bria Alexander

"Slack is the heart and soul of this conference, where the most intimate interactions happen."

Bria Alexander Louis Rosenfeld

Welcome

September 8, 2022

Surya Vanka

"When groups started swarming on problems, they exhibited autonomy, creativity, experimentation, and hidden leadership."

Surya Vanka

Unleashing Swarm Creativity to Solve Enterprise Challenges

June 10, 2021

Cassandra Piester

"Operations have to be constantly improving, just like when we ship features."

Cassandra Piester

Developing and Deploying Your Design Operations Strategy

September 24, 2024

Ariel Kennan

"Whether you are a student, designer, or government worker, there is advice for getting started in Civic Design."

Ariel Kennan

Theme 2 Intro

December 9, 2021

Joshua Graves

"Our brains are wired for efficiency and use heuristics, so they prefer daydreaming over hard conversations."

Joshua Graves

We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)

April 14, 2025

Peter Van Dijck

"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Bria Alexander

"If anything's going wrong on your end, please reach out to help-customer-desk-service in Slack for tech help."

Bria Alexander

Opening Remarks

November 17, 2022