Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Taylor Klassman
Shaping the Next Era of UX Research: Collaborative Forum
2025 • Advancing Research 2025
Gold
Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Joanna Vodopivec
One Research Team for All - Influence Without Authority
2022 • Advancing Research 2022
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold
Denise Jacobs
Interactive Keynote: Social Change by Design
2024 • Enterprise Experience 2020
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Jen Cardello
Standardizing Product Merits for Leaders, Designers, and Everyone
2018 • Enterprise Experience 2018
Gold
Jake Burghardt
Finding More Inroads into Research Impact
2026 • Rosenfeld Community
Laura Klein
Human vs. machine: Testing AI’s ability to synthesize and analyze research
2026 • Advancing Research 2026
Conference
Julie Gitlin
Design as an Agent of Digital Transformation at JPMC
2021 • Design at Scale 2021
Gold
Kat Vellos
Opener: The Other L Word
2024 • DesignOps Summit 2020
Gold

More Videos

Christian Madsbjerg

"Less than 10% of big decisions are based on research, which is rare given how much we spend on it."

Christian Madsbjerg

Influencing Strategy

March 31, 2020

Adrian Howard

"Design ops can help, but only if we can talk about it in ways that other people can hear."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Dr. Jamika D. Burge

"Intersectionality is a framework describing compounded levels of discrimination due to overlapping identities."

Dr. Jamika D. Burge Mansi Gupta

Advancing the Inclusion of Womxn in Research Practices

September 15, 2022

Jess Greco

"The Guild is much more than a community; it’s actively driving standards and creating conditions for success across the company."

Jess Greco

Creating a Basis for Change: Scaling Design Maturity

June 8, 2022

Gina Mendolia

"Our partnership is like cat and dog—sharing a body but having distinct identities and personalities."

Gina Mendolia Jasmine Toy

Coordinated collaboration: a Service Design & DesignOps love story

November 19, 2025

Max Gadney

"Not all climate jobs have digital outputs, so don’t waste your time chasing digital roles in fields like green concrete."

Max Gadney Andrea Petrucci Joshua Stehr Hannah Wickes

Assessing UX jobs for impact in climate

August 14, 2024

Peter Morville

"Information architects use nodes and links to create environments for understanding."

Peter Morville

The Architecture of Understanding

May 13, 2015

Christopher Geison

"Layoffs wiped out 20, 50, even 75% of research teams in profitable companies."

Christopher Geison

Theme 1 Intro

March 25, 2024

Jacqui Frey

"Design Ops is fundamentally a servant leadership role—guts, no glory, always supporting."

Jacqui Frey

Scale is Social Work

March 19, 2020