Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Summary
There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact
Key Insights
-
•
Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.
-
•
Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.
-
•
The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.
-
•
Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.
-
•
Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.
-
•
Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.
-
•
The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.
-
•
Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.
-
•
Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.
-
•
Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.
Notable Quotes
"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."
"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."
"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."
"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."
"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."
"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."
"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."
"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."
"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."
"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."
Or choose a question:
More Videos
"Making the invisible visible makes things move forward and create alignments."
Ben Reason Aline Horta Majid Iqbal Fabiano LeoniMaking the system visible: The fastest path to better decisions
November 20, 2025
"Companies really need to be approaching climate action in a much more holistic way beyond just reducing operational emissions."
Aiyana Bodi James Christie Marc O'Brien Louis RosenfeldThree Key Climate Initiatives and How You Can Help
September 11, 2024
"Mountain climbing feels like an appropriate metaphor to describe our practice because it takes agility, goal setting, and peripheral vision."
John CalhounHave we Reached Our Peak? Spotting the Next Mountain For DesignOps to Climb
October 1, 2021
"Users sometimes enjoy the complexity of old systems because mastery grants them elite social status internally."
Ted Booth Sam Ladner Fredrik Matheson Russ UngerDiscussion
June 8, 2016
"Adaptive capacity is a fractal pattern visible at individual, team, organization, and societal levels."
Jen BriselliLearning is the north star: service design for adaptive capacity
November 19, 2025
"Anticipation involves preparatory actions to manage uncertainty about future conditions."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"Almost half of UX teams reported budgets are unchanged despite increased demand for UX."
Dana Bishop2022: The Year UX Demonstrates its Business Impact
March 11, 2022
"Design teams often don’t have enough people to support everything being asked of them."
Kit UngerTheme 2: Introduction
June 10, 2021
"A living systems lens urges us to see wholes, holes, and interdependent relationships in organizations."
Robin BeersNavigating organizational systems: Rethinking researcher’s role in driving change
March 13, 2025