Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover:
  • 5 common obstacles
  • 3 coping mechanisms
  • 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • •

    Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • •

    Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • •

    The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • •

    Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • •

    Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • •

    Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • •

    The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • •

    Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • •

    Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • •

    Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Stefanie Hutka
Shaping the Tools that Shape Us
2026 • Shift UX 2026
Conference
Joshua Graves
We Need To Talk: Navigating Conversations with Your Boss (Part 1 of 3)
2025 • Rosenfeld Community
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • Civic Design 2022
Gold
Peter Merholz
Customer-Centered Design Organizations
2017 • Enterprise Experience 2017
Gold
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community
John Calhoun
Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps
2024 • DesignOps Summit 2024
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • Civic Design 2021
Gold
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Marc Fonteijn
Increase your confidence, influence, and impact (through a Professional Community)
2024 • Advancing Service Design 2024
Gold
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Matt Bernius
Learnings from Applying Trauma-Informed Principles to the Research Process
2022 • Advancing Research 2022
Gold
Tricia Wang
From Users to Shapers of AI: The Future of Research
2024 • Advancing Research 2024
Gold
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
Jemma Ahmed
Research at an inflection point: Adapting to a new era of collaboration, equity, and innovation
2025 • Advancing Research 2025
Gold

More Videos

JD Buckley

"Sometimes you have to give permission to yourself and your team to try something different."

JD Buckley Margot Dear Jim Kalbach Janaki Kumar

COMMUNICATE: Discussion

June 14, 2018

Sahibzada Mayed

"Decentralization of power is really important because power impacts how we practice care and collaborate."

Sahibzada Mayed Lauren Lin

Cultivating Design Ecologies of Care, Community, and Collaboration

October 4, 2023

David Cronin

"I always like to try to introduce a wild card from a slightly orthogonal field to spark the thinking."

David Cronin Uday Gajendar Peter Morville Kendra Shimmell

Discussion

May 13, 2015

Bria Alexander

"We want you to feel included and be able to take advantage of the awesome content and speaker efforts."

Bria Alexander

Day 2 Welcome

September 24, 2024

Megan Blocker

"Put the most important message right up front no matter what the format."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Jeff Ephraim Bander

"You should always have your research questions first before deciding to use eye tracking."

Jeff Ephraim Bander Ariane Rahn Philipp Reiter

Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research

March 11, 2022

Louis Rosenfeld

"We work with over 1,200 people to develop diverse perspectives in our content."

Louis Rosenfeld

You’ve got Gold! A Rosenverse demo with Lou Rosenfeld

June 9, 2026

Jemma Ahmed

"We will learn from trauma-informed practices and learning science to advance how we do things."

Jemma Ahmed

Theme 2 Intro

March 10, 2022

Anupama Dhareshwar

"We must build our service vision not just for the ideal, but for how to handle things when they go wrong."

Anupama Dhareshwar

From blueprint to bot: Designing resilient AI-powered services

November 19, 2025

Latest Books All books