Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Dave Hoffer
UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer
2025 • Rosenfeld Community
Andreas Huebner
What Is It Like To Be Part of The UX Team at Compass?
2021 • Advancing Research 2021
Gold
Amy Evans
How to Create Change
2024 • DesignOps Summit 2024
Gold
Jeff Ephraim Bander
Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
2022 • Advancing Research 2022
Gold
Matt Duignan
Atomizing Research: Trend or Trap
2020 • Advancing Research 2020
Gold
Samuel Proulx
Designing for Disability, Innovating for Everyone
2025 • Advancing Research 2025
Gold
Raven Veal
Dark Metrics: Illuminating the Negative Impact of Digital Health Design
2021 • Advancing Research 2021
Gold
Gonzalo Goyanes
Design ROI: Cover a Little, Get a Lot
2022 • DesignOps Summit 2022
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Margot Bloomstein
Fostering Trust in Your Brand and Beyond
2020 • Enterprise Community
Liz Ebengo
The Burden on Children: The Cost of Insufficient Post-Conflict Services and Pathways Forward
2024 • Advancing Service Design 2024
Gold
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Anne Mamaghani
How Your Organization's Generative Workshops Are Probably Going Wrong and How to Get Them Right
2023 • Advancing Research 2023
Gold

More Videos

Eduardo Ortiz

"There’s more risk for marginalized people to claim power because of expectations to be silenced or punished, so it’s a calculated bet."

Eduardo Ortiz Robin Beers Rachael Dietkus, LCSW Bruce Gillespie Jess Greco Marieke McCloskey Renee Reid

Day 3 Theme Panel

March 13, 2025

Joel Branch

"AI trust will grow when AI can provide back-and-forth justifications like a human would in conversation."

Joel Branch

Humanizing AI: Filling the Gaps with Multi-faceted Research

March 11, 2021

Kristen Guth, Ph.D.

"Most product decisions look intuitive, but intuition alone leads to coherent stories that can be wrong."

Kristen Guth, Ph.D.

Out of the FOG: A Non-traditional Research Approach to Alignment

March 28, 2023

Joanna Vodopivec

"Building strong relationships with marketing requires mutual respect and regularly following up on their insights."

Joanna Vodopivec Prabhas Pokharel

One Research Team for All - Influence Without Authority

March 9, 2022

Maggie Dieringer

"When the world outside is crazy, the team needs to know that at least design ops has things under control internally."

Maggie Dieringer

Creating Consistency Through Constant Change

January 8, 2024

Alnie Figueroa

"Nobody can predict where we’re going, but we can choose to shape the future."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Noreen Whysel

"From an engineer's perspective, we don't have to talk about the engineering but talk about the value, including usability, and that is what builds trust."

Noreen Whysel Katie Saindon

Short Take #4: UX/Product Lessons from Your Industry Peers

December 6, 2022

David Conrad

"AI isn't good at context yet; it may insist it's a B or a 13, but not that it could be both depending on view."

David Conrad

The Feeling of Data

September 14, 2023

Nicole Umphress

"When someone stops learning, they get bored and look for something new — continuous learning is essential for retention."

Nicole Umphress

Delivering Design Education During a Global Pandemic: Lessons Learned

June 9, 2022