Rosenverse
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'

Gold
Friday, June 10, 2022 • Design at Scale 2022
Share the love for this talk
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
Speakers: Barb Spanton
Link:

Summary

There’s something shifting in our field. Increasingly, design professionals are drawn to work in domains that truly help humanity, rather than building another ‘Uber for X’, to make the rich richer. While this is an expected response to recent world events, the reality of doing such impactful work is full of obstacles. Spanton will draw on 12+ years of UX design in healthcare to share some experiences and strategies, helping you anticipate and navigate predictable obstacles, so that you can apply your skills toward solving meaningful problems and realizing your goal of a truly impactful career. The talk will cover: 5 common obstacles 3 coping mechanisms 1 big bag of hope and determination to create lasting meaningful impact

Key Insights

  • Working in meaningful impact domains often involves heavy regulatory constraints that are more complex and far-reaching than initially apparent.

  • Medical product standards, like Australia’s on-screen medication guidelines, are thoughtfully designed to prevent fatal errors and serve as crucial safety tools.

  • The mantra “don’t kill grandma” encapsulates the ethical imperative behind regulated healthcare design: preserving life and safety above innovation speed.

  • Large-scale impactful products are inherently complex, making quick fixes or simple solutions rare and slow to ship.

  • Scope decisions in complex projects, such as Canada's COVID exposure app, can unintentionally exclude vulnerable populations, undermining intended impact.

  • Meaningful work in sensitive domains demands utmost respect for users’ dignity, privacy, and emotional state, influencing every design detail.

  • The familiar startup motto “move fast and break things” is often inappropriate and harmful in healthcare and other sensitive fields.

  • Seeking smaller, quicker projects that avoid most obstacles can boost team morale and sustain motivation for longer, slower initiatives.

  • Direct connection with end users, such as site visits to cancer centers, revitalizes teams with empathy and real-world insight.

  • Anchoring work in a core meaningful purpose—whether a corporate vision, a symbolic detail like a Periwinkle carpet, or the ethical mantra—provides resilience amid challenges.

Notable Quotes

"I still kind of pause in my tracks when I see our corporate vision: a world without fear of cancer."

"Don’t kill grandma is our mantra reminding us the stakes of the tiny design details we face every day."

"Regulations aren’t obstacles to dismiss but tools to respect and embrace that help us protect grandma."

"Quick fixes rarely exist in these domains because beneath every problem are layers of complexity."

"The scoping of Canada’s COVID app protected people with new phones, but left vulnerable populations unserved."

"Working in healthcare means every tiny moment in a patient’s experience can either uphold or erode their dignity and sense of control."

"Move fast and break things doesn’t work when you’re designing for cancer patients or disaster victims."

"Shipping smaller, less complex side projects helps build team morale and energizes us for the big slow work."

"Site visits with users don’t just give actionable insight; they give us raw, humbling inspiration to keep going."

"You need to find your own mattress—a grounding purpose or phrase—that you can rely on when progress feels hopeless."

Ask the Rosenbot
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
John Devanney
The Design Management Office
2017 • DesignOps Summit 2017
Gold
Jen Cardello
Learning Velocity—The Insights Speedometer
2021 • Advancing Research Community
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Theresa Neil
Designing for Wellness: Specializing in Healthcare
2024 • Rosenfeld Community
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold
Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold
Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
Gold
Noz Urbina
Rapid AI-powered UX (RAUX): A framework for empowering human designers
2025 • Rosenfeld Community
Greg Nudelman
Designing Conversational Interfaces
2019 • Enterprise Community
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Tatyana Mamut
Opening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
2019 • Enterprise Experience 2019
Gold
Louis Rosenfeld
GenAI for UXers: A Rosenbot Demo and Discussion
2025 • Designing with AI 2025
Gold

More Videos

Lada Gorlenko

"Sherbiney built a well-functioning agile train in one of the oldest organizations."

Lada Gorlenko

Theme 1: Intro

January 8, 2024

Erin Weigel

"People connect with other people, even through screens, so employee recommendations matter digitally too."

Erin Weigel

Real-world lessons to improve your conversion rates

June 26, 2024

Chris Geison

"Assuming business language is the ultimate goal can preclude other valuable perspectives in research impact."

Chris Geison Jemma Ahmed

What's Next for Research?

June 17, 2021

Kathleen Asjes

"Democratization requires different approaches; there’s no one-size-fits-all solution."

Kathleen Asjes

Research Democratization: the Good, the Bad and the Ugly

March 10, 2022

Jen Crim

"Half-day Fridays is a way for us to give back to ourselves and promote work-life balance."

Jen Crim Jess Quittner Saritha Kattekola Alex Karr Gurbani Pahwa

Culture, DIBS & Recruiting

June 11, 2021

Heidi Trost

"The user is the weakest link is an unhelpful and harmful perspective."

Heidi Trost

To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity

January 23, 2025

James Lang

"Vanity metrics like membership numbers don’t tell you if the community is healthy."

James Lang

If you can design an app, you can design a community

May 22, 2025

Joy KendiMwiti

"We built the reporting assistant on WhatsApp because parts of their workflow were already happening informally on such channels."

Joy KendiMwiti

Deciding when to automate: Integrating AI in high-stakes systems

June 9, 2026

Sean McKay

"Research wasn’t meant to be a silo. It was meant to be a guiding function, a system for creating shared knowledge that drives better decisions."

Sean McKay

Coexisting with non-researchers: Practical strategies for a democratized research future

March 11, 2025