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Summary
Whether you are part of a start-up and therefore just starting in on UX in the organization, part of an established UX team, or anywhere in between, it can be useful to step back now and then and ask questions such as: How mature is our UX practice? Where are we “at” in the maturity process? How would being more mature help us? What is the next step for us? How can we best, but also realistically, move forward? In this session we discuss these questions, share how to evaluate the maturity of UX in your organization, and how to move maturity forward.
Key Insights
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Conversations about UX should happen year-round, not just during conferences.
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Organizations can grow in terms of UX maturity, similar to the neuroplasticity of the brain.
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A roadmap and an action plan are essential for evaluating and advancing UX maturity.
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Self-assessment is crucial; teams should rate their current UX practices honestly.
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Teaching and marketing UX importance within the organization can significantly impact maturity.
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Collaboration and communication are pivotal to fostering UX improvements.
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Organizations can have varying maturity levels across different departments or teams.
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Engaging with high-level champions in the organization can facilitate UX progress.
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Experimentation and hypothesis testing are important for trying new UX initiatives.
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Understanding the specific methodologies in use at an organization helps tailor UX approaches effectively.
Notable Quotes
"A conference is a polished version of a broader conversation happening all the time."
"Enterprises are messy and many UX challenges arise from distributed decision-making."
"You will always need to say the same things about UX because people forget."
"Whatever the UX work you are doing, make it align with key performance indicators of the organization."
"Getting the organization to mature in UX is about recognizing where you are right now."
"Mark yourself between one and five on criteria for evaluating UX maturity."
"The first step is to evaluate where you currently are before you plan for growth."
"If UX maturity is low, start with small, manageable initiatives to build traction."
"There’s always room for improvement, and maturity doesn’t always move forward."
"Organizations often change direction, which can set back UX maturity."
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