Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Opening Remarks

Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Opening Remarks
Speakers: Bria Alexander
Link:

Summary

Bria Alexander, an Adobe program manager, opens the 2021 Design at Scale conference by thanking attendees, speakers, and facilitators for their contributions. She details the three-day agenda, highlighting day one’s focus on craft led by Uday Gahender, day two on enterprise design tools, and day three on maintaining human-centered design in growing enterprises. Bria emphasizes the availability of high-quality sponsor sessions from companies like Verizon, JPMorgan, and Adobe itself, which run alongside the main program and are free for all. She introduces digital swag bags and multiple Slack channels designed to facilitate discussion, technical support, and cohort collaboration among 130 participants in 11 groups. Attendees are encouraged to engage actively in Slack’s DAS general and help channels, ask questions, and participate in cohort discussions after sessions. The Rosenfeld media team supports attendees with interactive notes and prompt access to session recordings. Bria concludes by emphasizing the community’s code of conduct and the commitment to maintaining a respectful and inclusive virtual environment throughout the conference.

Key Insights

  • The conference is structured into three focused days: craft at scale, enterprise design tools, and human-centered design in large organizations.

  • Sponsor sessions are high-quality, not sales pitches, and run parallel to the main sessions without overlap.

  • Slack is the primary platform for discussion, technical help, and cohort interaction, creating a vibrant community space.

  • There are 11 cohorts with about 130 participants designed to encourage deeper peer learning and networking.

  • Recording and session notes are made available within hours to relieve attendees from taking notes and enhance learning.

  • The conference's official time zone is Pacific Standard Time, but the website allows switching to other time zones for user convenience.

  • Digital swag bags provide accessible, sponsor-driven value-adds without physical handouts in a virtual setting.

  • Dedicated Slack channels separate general discussions, help requests, and cohort conversations for better support and engagement.

  • Community guidelines and a code of conduct are reinforced virtually to foster a safe, respectful environment.

  • Multiple communication channels (Slack, social media hashtags) are leveraged to maximize attendee engagement and support.

Notable Quotes

"It is my honor and pleasure to welcome each of you to the 2021 Design at Scale Conference."

"Without your research, feedback, and engagement, we would never have pulled together such a diverse slate of speakers."

"Day one is all about ensuring craft on a massive scale, led by Uday Gahender."

"Sponsor sessions are truly a treat, with no overlaps to the main program and absolutely no sales pitch."

"You don’t need to take notes; Rosenfeld media has sketch note makers creating creative and interactive notes for each talk."

"If you have trouble logging in or streaming, please go to hashtag DAS help in Slack for support."

"We have 11 cohorts and 130 people participating in this week’s conference for small group discussions."

"Please read our code of conduct; we want to ensure everyone feels safe and respected in this community."

"The official conference time zone is Pacific Standard Time, but you can change it to your own time zone at designatskill.com."

"Our digital swag bag is free to all registered attendees and packed with awesome sponsor offers."

Ask the Rosenbot
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Sheryl Cababa
Expanding your Design Lens with Systems Thinking
2023 • Advancing Research 2023
Gold
Joerg Beringer
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
2025 • DesignOps Summit 2025
Gold
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Jonathan Fairman
Integrating generative AI into enterprise products: A case study from dscout
2024 • Designing with AI 2024
Gold
Peter Van Dijck
Designing AI-first products on top of a rapidly evolving technology
2025 • Designing with AI 2025
Gold
Zen Ren
Taking Inspiration from Instructional Design for Research
2022 • Advancing Research 2022
Gold
Snehal Pendharkar
Conducting pre-research with AI agent personas: Pressure-testing concepts for expert workflows
2026 • Designing with AI 2026
Conference
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
Edgar Anzaldua Moreno
Using Research to Determine Unique Value Proposition
2021 • Advancing Research 2021
Gold
Edward Cupps
The Principal Path: Journeying from Management to Individual Contributor
2021 • Design at Scale 2021
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Maverick Chan
From Doodle to Demo: AI as Our Storytelling Partner
2025 • Rosenfeld Community
Laurent Christoph
Scale the impact of DesignOps in 3D: Diligence, Decision, Discipline
2025 • DesignOps Community

More Videos

Laine Riley Prokay

"We wanted to be aware of extraversion, so words like energy were changed to initiative to not favor personality types."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021

Victor Udoewa

"Our ways of being are roots that grow into ways of knowing, doing, and methods, all nourished by systems of value."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Husani Oakley

"With great power comes great responsibility — that's our foundational context in exploring AI and ML."

Husani Oakley

Theme Three Intro

June 6, 2023

Jess Greco

"The business doesn’t just want to do design better; they want the outcomes that design can make possible."

Jess Greco

Creating a Basis for Change: Scaling Design Maturity

June 8, 2022

Shipra Kayan

"AI clustering gives a first stab at themes, but you have to move things around yourself."

Shipra Kayan

Make your research synthesis speedy and more collaborative using a canvas

January 24, 2025

Prayag Narula

"Embedding our design philosophies into our communication docs acts as a constant reminder to designers."

Prayag Narula Abhinav Krishna

Dialing for Research: How to Reach the Unreachable

March 10, 2022

Sam Proulx

"The little sounds that VoiceOver makes are like bird song; you only notice them when they're gone."

Sam Proulx

Understanding Screen Readers on Mobile: How And Why to Learn from Native Users

June 6, 2023

Amy Evans

"Would you feel confident leaving your project success to the flip of a coin based on the fact that almost half of all change fails?"

Amy Evans

How to Create Change

September 25, 2024

Greg Petroff

"If we don’t lead technology change, others will, and we want that change to be design-led and human-centered."

Greg Petroff

Everything is About to Change: Software as Material

June 8, 2016