Summary
In our session we will deal with efficient and fast possibilities of UX measurement. Does the web presence or app look attractive and inspiring to new and established users? What are the strengths and weaknesses compared to the competition? We will present insights from our UX Online Benchmarking, which show that the implicit first impression is decisive. Get first insights about the eCommerce, insurance, and travel industries!
Key Insights
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UX online benchmarking provides a fast, efficient way to identify product strengths and weaknesses compared to competitors.
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Combining explicit and implicit methods ensures a holistic understanding of user perspectives.
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Explicit methods include system acceptance metrics and Net Promoter Score (NPS) to evaluate user recommendations.
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Implicit methods assess users' subconscious reactions through tools like Product React which analyzes first impressions.
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The first impression significantly influences user decisions; therefore, capturing gut feelings is crucial.
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The benchmarking database at ISQUER includes over 450 studies with 14,000+ participants for reliable insights.
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A quantitative approach allows for clear prioritization of product optimization aspects.
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User experience can differ significantly between actual users and non-users, as indicated by variable NPS results.
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Studying competitors helps in setting strategic product development focal points for better market performance.
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Regular benchmarking can track optimization effects over time, suggesting iterative improvements.
Notable Quotes
"UX online benchmarking provides a fast and efficient way to help our clients identify the strengths and weaknesses of their products."
"The first impression we get from the product, including the design, plays a very important role in our decision-making process."
"Implicit methods help us measure the user's gut feeling; they capture first impressions that are otherwise hidden."
"The Product React tool evaluates reaction time to gauge intuitive attitudes towards products with speed reflecting less cognitive distortion."
"Our UX rating assesses dimensions like efficiency, design, usability, and trust through explicit measures."
"Home 24 scored better on overview, usability, and comprehensibility compared to eBay, which had the lowest scores across dimensions."
"We always conduct a split between users and non-users to reveal differing perceptions of the same product."
"Amazon performed better on mobile than on desktop, demonstrating the importance of platform-specific user experience."
"ISQUER has been doing implicit testing since 1999, making our database extensive and actionable."
"Benchmarking can show where strengths and weaknesses lie and inform subsequent product development strategies."
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