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Summary
Kate Towsey is an independent strategist, coach, advisor, and author of the acclaimed book Research That Scales. For more than a decade, she has been at the forefront of ResearchOps. And now, you can learn directly from her during this upcoming Ask Me Anything (AMA), hosted by Rosenfeld Media. Watch Kate Towsey answer questions about research operations, user research, and how to build scalable research practices.
Key Insights
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Research ops has existed in various forms long before the term was widely recognized.
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Cultural factors significantly impact the effectiveness of research operations.
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Building trust in knowledge sources is essential for effective knowledge transfer.
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Research should be accessible to everyone, not just specialized roles.
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Community building is crucial for successful research adoption.
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Effective systems must address specific organizational problems.
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Collaborating with different departments can enhance research efforts.
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Time management is key; allocate time for strategic thinking aside from operational tasks.
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Documenting and sharing insights creates a broader impact than individual research reports.
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Cultural change is required to support the infrastructure for research operations.
Notable Quotes
"I didn’t come up with the term research ops; I was part of putting it on the map."
"Ultimately, what we are doing as researchers is wanting to learn."
"You can’t own knowledge; you can own the infrastructure that allows knowledge to flow."
"People don’t learn when they’re rushed and stressed or don’t trust the source of the knowledge."
"There's often no point in doing research if people aren’t taking it in and trusting it."
"We need to be smart about who is in charge of what types of knowledge in the organization."
"It’s crucial to step back and look at the landscape before deciding where to focus your efforts."
"There are always going to be whirlwinds and fires; strategy is an ongoing process, not a one-time affair."
"A system should address specific problems or opportunities within a particular context."
"Community building is essential for adoption and engagement in research operations."
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