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From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
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Wednesday, June 11, 2025 • Designing with AI 2025
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From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement
Speakers: Gillian Salerno-Rebic and Mark Micheli
Link:

Summary

Discover how JourneySpark Consulting partnered with WEVO to unlock persona-driven optimization at scale. In this session, you’ll learn how they used WEVO Pulse to simulate audience reactions, tailor ad messaging, and A/B test concepts—resulting in a 50% increase in click-through rates. Then, see how they used WEVO Pro to validate and scale these insights across channels.

Key Insights

  • AI personas significantly enhance ad engagement by providing tailored insights.

  • Rapid feedback mechanisms can reduce the risk of launching ineffective marketing strategies.

  • Combining AI simulations with human testing increases the effectiveness of UX research.

  • A customer-driven organizational culture can be facilitated through data-driven strategies.

  • Continuous optimization enables real-time adjustments to marketing content based on user feedback.

Notable Quotes

"We're not here advocating for all synthetic users; it's about balance."

"The opportunity to reserve your budget for high-priority iterations is powerful."

"This AI-driven approach yields insights that support a customer-centered culture."

"Vivo Pulse offers quick insights, enabling brands to test ideas rapidly."

"AI-powered personalization represents the next frontier in marketing effectiveness."

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