Summary
Discover how JourneySpark Consulting partnered with WEVO to unlock persona-driven optimization at scale. In this session, you’ll learn how they used WEVO Pulse to simulate audience reactions, tailor ad messaging, and A/B test concepts—resulting in a 50% increase in click-through rates. Then, see how they used WEVO Pro to validate and scale these insights across channels.
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10 Years of Enterprise UX: Reflecting on the community and the practice
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