Growing in Enterprise Design through Making Connections
Summary
Key Insights
-
•
Early entrepreneurial experiences, like domain registration, can have long-lasting impacts on career and personal life.
-
•
Large enterprises often operate in silos, causing confusion and lack of transparency that design can help clarify.
-
•
Design’s core ability of sense-making—understanding complexity and acting effectively—is crucial in enterprise environments.
-
•
ExxonMobil grew its design practice from 3 to 100 designers by making strategic connections and embedding design in workflows.
-
•
Investing in design systems like Unity accelerates app development and fosters cross-team collaboration.
-
•
A third of ExxonMobil’s design roles came from internal transitions, enriching teams with enterprise knowledge.
-
•
Meaningful conversations led by curiosity and specific questions can uncover unexpected insights and opportunities.
-
•
Leaders play a key role in facilitating connection opportunities by creating dedicated spaces and communities.
-
•
Inviting non-designers to participate in user research bridges understanding and motivates skill development.
-
•
Sharing insights with context helps others understand relevance and acts as a multiplier for organizational knowledge.
Notable Quotes
"A connection I made at 14 helped me fund college, find my wife, and get my job at ExxonMobil."
"Working in enterprise can feel like chaos with unclear directions and siloed information."
"John Kolko said design is a way of organizing complexity or finding clarity in chaos."
"Sense-making is a motivated, continuous effort to understand connections and act effectively."
"We earned over $100,000 in commission by connecting customer needs to an existing domain registration service."
"It’s not just about being technically good; understanding people’s motivations is key to great app experience."
"There’s a huge opportunity in transitioning people from other disciplines into design roles."
"Treat every conversation as an opportunity to make connections and learn meaningfully."
"Inviting people outside your silo to join projects can lead to better outcomes and personal growth."
"Don’t make the spotlight about yourself; give it back to the people doing great work in your organization."
Or choose a question:
More Videos
"As the product journey progressed, research cadence got faster with prototypes and quicker feedback loops."
Dr Chloe SharpUsing Evidence and Collaboration for Setting and Defending Priorities
November 29, 2023
"An elite athlete doesn’t turn up at the Olympics and do their thing without coaches, physios, nutritionists."
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Design for one extent to many is Microsoft’s inclusive design motto that guides effective accessibility."
Amber KnablEmpowering innovation: The critical role of inclusive product development in the AI era
June 4, 2024
"Work is your real life. Friendships make the office a safe, happy, fun place to be."
Dorelle RabinowitzThe Magic Word is Trust
June 15, 2018
"Personas need to push back. Conflict makes for better stories and better products."
Dan WillisEnterprise Storytelling Sessions
June 3, 2019
"The ultimate place for a design ops team is to be strategic partners driving company success."
Courtney KaplanTaking it to the next level: Career paths in DesignOps
November 8, 2018
"The linguistic shift from we have AI to we’re redesigning how we work signals maturity."
Bethany BrownRewiring operations with service design and AI
November 20, 2025
"AI tools are incentivized to produce final deliverables, but that’s an output, not the essence of research."
Laura KleinHuman vs. machine: Testing AI’s ability to synthesize and analyze research
March 11, 2026
"ChatGPT's frameworks generate siloed insights but fail to show the connections and flows essential for storytelling."
Weidan LiQualitative synthesis with ChatGPT: Better or worse than human intelligence?
June 4, 2024