Rosenverse
Growing in Enterprise Design through Making Connections

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Growing in Enterprise Design through Making Connections

Gold
Monday, June 3, 2019 • Enterprise Experience 2019
Share the love for this talk
Growing in Enterprise Design through Making Connections
Speakers: Nick Cochran
Link:

Summary

Designers are known for their ability to make connections—to take in a wide variety of diverse data points and find meaning through patterns and associations. As designers in enterprise, we can use this ability to be more effective partners and leaders. In his journey with design at ExxonMobil, Nick Cochran has thrived on finding and making these organizational connections. This talk will highlight how he has used this ability, featuring examples of connections made and some he wished were made sooner. He will also share some practical methods to collect these data points so that more valuable connections can be made.

Key Insights

  • •

    Early entrepreneurial experiences, like domain registration, can have long-lasting impacts on career and personal life.

  • •

    Large enterprises often operate in silos, causing confusion and lack of transparency that design can help clarify.

  • •

    Design’s core ability of sense-making—understanding complexity and acting effectively—is crucial in enterprise environments.

  • •

    ExxonMobil grew its design practice from 3 to 100 designers by making strategic connections and embedding design in workflows.

  • •

    Investing in design systems like Unity accelerates app development and fosters cross-team collaboration.

  • •

    A third of ExxonMobil’s design roles came from internal transitions, enriching teams with enterprise knowledge.

  • •

    Meaningful conversations led by curiosity and specific questions can uncover unexpected insights and opportunities.

  • •

    Leaders play a key role in facilitating connection opportunities by creating dedicated spaces and communities.

  • •

    Inviting non-designers to participate in user research bridges understanding and motivates skill development.

  • •

    Sharing insights with context helps others understand relevance and acts as a multiplier for organizational knowledge.

Notable Quotes

"A connection I made at 14 helped me fund college, find my wife, and get my job at ExxonMobil."

"Working in enterprise can feel like chaos with unclear directions and siloed information."

"John Kolko said design is a way of organizing complexity or finding clarity in chaos."

"Sense-making is a motivated, continuous effort to understand connections and act effectively."

"We earned over $100,000 in commission by connecting customer needs to an existing domain registration service."

"It’s not just about being technically good; understanding people’s motivations is key to great app experience."

"There’s a huge opportunity in transitioning people from other disciplines into design roles."

"Treat every conversation as an opportunity to make connections and learn meaningfully."

"Inviting people outside your silo to join projects can lead to better outcomes and personal growth."

"Don’t make the spotlight about yourself; give it back to the people doing great work in your organization."

Ask the Rosenbot
Josh Clark
Sentient Design: Crafting Intelligent Interfaces with AI
2026 • Rosenfeld Community
Aras Bilgen
Who does the math: A designer’s journey in building an AI-based tutoring app
2025 • Designing with AI 2025
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Surya Vanka
Unleashing Swarm Creativity to Solve Enterprise Challenges
2021 • Design at Scale 2021
Gold
Bud Caddell
Theme 2 Intro
2021 • DesignOps Summit 2021
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Gold
Ryan Matthew
Bridging Design and Code: AI-Powered Design System Integration
2025 • Rosenfeld Community
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Ned Dwyer
The Future of DesignOps is Tool Consolidation
2024 • DesignOps Summit 2024
Gold
Mansi Gupta
Women-Centric Research: What, Why, How
2023 • Advancing Research 2023
Gold
Kate Towsey
Participant Recruitment and Management Tools
2026 • Advancing Research 2026
Gold
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Kurt McCulloch
Faster alone, further together: Rebuilding collaboration in the age of AI research
2026 • Advancing Research 2026
Gold

More Videos

Dr Chloe Sharp

"As the product journey progressed, research cadence got faster with prototypes and quicker feedback loops."

Dr Chloe Sharp

Using Evidence and Collaboration for Setting and Defending Priorities

November 29, 2023

Dr. Karl Jeffries

"An elite athlete doesn’t turn up at the Olympics and do their thing without coaches, physios, nutritionists."

Dr. Karl Jeffries

The Science of Creativity for DesignOps

January 8, 2024

Amber Knabl

"Design for one extent to many is Microsoft’s inclusive design motto that guides effective accessibility."

Amber Knabl

Empowering innovation: The critical role of inclusive product development in the AI era

June 4, 2024

Dorelle Rabinowitz

"Work is your real life. Friendships make the office a safe, happy, fun place to be."

Dorelle Rabinowitz

The Magic Word is Trust

June 15, 2018

Dan Willis

"Personas need to push back. Conflict makes for better stories and better products."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

Courtney Kaplan

"The ultimate place for a design ops team is to be strategic partners driving company success."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Bethany Brown

"The linguistic shift from we have AI to we’re redesigning how we work signals maturity."

Bethany Brown

Rewiring operations with service design and AI

November 20, 2025

Laura Klein

"AI tools are incentivized to produce final deliverables, but that’s an output, not the essence of research."

Laura Klein

Human vs. machine: Testing AI’s ability to synthesize and analyze research

March 11, 2026

Weidan Li

"ChatGPT's frameworks generate siloed insights but fail to show the connections and flows essential for storytelling."

Weidan Li

Qualitative synthesis with ChatGPT: Better or worse than human intelligence?

June 4, 2024

Latest Books All books