Summary
Many of us are interested in executing research in a more inclusive way - but don’t know where to start. Drawing from real-life examples, we’ll cover how you can start doing more ethical and inclusive research.
Key Insights
-
•
Inclusive research is about creating environments where everyone feels they belong, beyond just disability.
-
•
About one billion people worldwide have permanent disabilities, a number increasing due to aging populations.
-
•
Situational and temporary disabilities dramatically increase the number of people needing inclusive design.
-
•
Closed captioning benefits not only people with hearing loss but also language learners, multitaskers, and those in noisy environments.
-
•
Products like Guide Beauty’s adaptive makeup demonstrate how inclusive design can empower users with physical challenges.
-
•
Adaptive clothing markets are rapidly growing, presenting significant business opportunities.
-
•
Historical systemic inequities like redlining still impact financial service accessibility today and require inclusive approaches.
-
•
Having diverse teams ensures better questioning and recognition of potential harms in product design.
-
•
Companies often focus first on visual accessibility due to legal exposure but should expand to broader inclusive strategies.
-
•
Tracking user demographics and evolving inclusive research practices over time are key strategies for progress.
Notable Quotes
"Inclusion is thinking about creating spaces for people that make them feel that they belong."
"We’re always designing for ourselves, even on days when we don’t have full physical capabilities."
"Inclusive research is not about edge cases, it’s about supporting people’s abilities in context."
"Closed captioning helps people who have hearing loss, are learning a new language, or just prefer reading while watching."
"Selma Blair partnered with Guide Beauty to design makeup easier to use for people with tremors."
"Adaptive clothing is nearly doubling as a market and opens new opportunities for retailers like Target."
"Financial services companies in the UK are working to make credit and loan approvals more equitable."
"Having a diverse team helps ensure you’re asking the right questions in research and design."
"Many companies start with vision accessibility because of legal risks, but accessibility should be broader."
"You have to sometimes extend research timelines and ask hard questions to understand diverse needs."
Or choose a question:
More Videos
"Enterprise UX is really hard because, in addition to designing for products, we also design for our own change and the change our colleagues navigate."
Boon Yew ChewMaking Sense of Systems—and Using Systems to Make Sense of the Enterprise
June 6, 2023
"Design systems are not a straight jacket, they free you from repetitive work to focus on bigger problems."
Dan DonaldDesign Systems as a Vehicle for Systemic Change
June 1, 2023
"We need to bring the same growth mindset we have for design iterations to evolving research operations strategy."
Fatimah RichmondThe Future of ReOps as a Strategic Function: A Roadmap for Getting There
March 25, 2024
"Playbacks are stakeholder-focused meetings that sell the work’s story and drive buy-in, different from critiques focused on craft."
Joseph MeersmanSweating the Pixel: Scaling Quality through Critique
June 10, 2021
"We are two sides of the same coin, even though it might feel like a different currency from an entirely different country at times."
Melinda BelcherBridging the Gap: Making the Most of the Differences Between Agency and Enterprise
January 8, 2024
"Mass production is here to stay; how do we make it more humanistic?"
Uday Gajendar Adam RichardsonFrom AI to Zeitgeist: Theory as the design antidote to AI hype
March 27, 2025
"Should service designers have a role in the long-term viability of the services they develop? Our answer is yes."
Laura Smith Tom GaylerEmbedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last
December 3, 2024
"Levels can mean really different things at different companies, so ask a lot of questions about expectations for each level."
Catt Small Micah Bennett Brian Carr Jessica HarlleeWhat's Next for ICs: Exploring Staff and Principal Designer Roles
February 22, 2024
"Creativity, accountability, and authenticity are going to be the new markers of humanity."
Katie JohnsonDisrupting generative AI products with just-in-time consumer insights
June 4, 2024