Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
In this talk, Mike shares his extensive experience in behavioral research, particularly in the context of mixed methods and its significance in understanding user behavior. He explains the importance of using quantitative techniques alongside qualitative insights to develop a comprehensive understanding of consumer psychology. As the head of behavioral research and a PhD candidate, he emphasizes the role of biometric tools such as eye tracking, EEG, and facial expression analysis in capturing actionable data about user behavior on e-commerce interfaces. Through these methods, Mike aims to uncover the underlying mental models and motivations that drive user engagement and decision-making, ultimately aiding businesses in optimizing their interactions and systems to enhance customer experiences. The talk concludes with actionable insights for marketers and researchers to expand their methodologies and understanding of user behavior, making their findings more impactful.
Key Insights
-
•
Mixed methods research combines qualitative and quantitative data for deeper insights.
-
•
Biometric tools help measure user attention and emotion during interactions.
-
•
Understanding consumer psychology is essential for effective marketing.
-
•
Behavioral science can significantly influence user engagement strategies.
-
•
Eye tracking data provides valuable insights into user fixation and interest levels.
-
•
Facial expression analysis requires careful context to avoid misinterpretation.
-
•
Cognitive load is a key factor in designing user-friendly interfaces.
-
•
Marketing should be rooted in understanding psychological motivations.
-
•
Research should prioritize ethical considerations and user well-being.
-
•
Collaboration and sharing ideas are crucial for expanding research methodologies.
Notable Quotes
"Marketing is psychology, and there’s very little difference between the two."
"To unpick behavior, you must understand both observable actions and underlying motivations."
"Good research is evidence-based, human-focused, and delivers tangible results."
"Motivation often operates at a subconscious level, affecting how we interact with the world."
"Emotions strongly influence what we pay attention to and remember."
"A poorly designed website can drive users away within seconds."
"When people lose interest, motivation to engage with a website declines significantly."
"Using imagery can evoke strong emotions and enhance user connection."
"Triangulating data from different research methods strengthens the validity of findings."
"Simplifying tasks increases likelihood of user engagement on websites."
More Videos
"Optimal performance is about making external conditions match your goals."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"It's not just the mind that needs communication to thrive, it's also our very human hearts."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Don't underestimate the skills you already have and how you can teach others."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"Take advantage of our sponsor sessions because they are really high quality and free."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Starting with an edge case can lead to mainstream innovation."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"When expectations are low for process, it’s the perfect opportunity to rifle through new approaches."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Creating intentional moments for connection is essential for a geographically distributed team."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"What's the last bad experience you had with another discipline?"
Adrian HowardSturgeon’s Biases
September 25, 2024
"We learned to better work more synchronously as opposed to having a meeting for everything."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
