Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Operationalizing DesignOps
Gold
Wednesday, November 7, 2018 • DesignOps Summit 2018
Share the love for this talk
Operationalizing DesignOps
Speakers: Neema Mahdavi
Link:

Summary

Today’s problems are often yesterday’s solutions—quick fix solutions often perpetuate the problem or circumvent them completely. How can we identify the right opportunities for DesignOps & ensure the processes or programs that emerge are successful? We’ll take a system-dynamics approach to map out the process, flows, and operational models of an organization. By combining this strategy and building technology that focuses on automation, orchestration, and measurement, we can achieve the speed, scale, and quality goals of any organization.

Key Insights

  • Design ops requires understanding entire systems and their relationships, not just isolated problems.

  • Automation can relieve designers and developers from administrative overhead, speeding up delivery.

  • At Workday, design ops evolved from no formal processes to a multi-disciplinary team that bridges cross-functional groups.

  • The design team often doesn’t own delivery pipelines but can influence them by collaborating and automating.

  • Building tooling around natural workflows, not forcing processes around existing tools, drives productivity.

  • Sharing responsibility across many teams can make accountability unclear; clarifying ownership accelerates improvements.

  • Research operations benefits greatly from metadata indexing and automation to handle data security and GDPR compliance.

  • Intentional planning and constant iteration help manage scaling design operations amidst rapid company growth.

  • Integration with legal and information security teams is critical for managing research data effectively.

  • Open sourcing in-house built tools can help the broader community and accelerate the evolution of design ops tooling.

Notable Quotes

"It’s difficult to break the rules when they’re not very clear or even there."

"We wanted to move fast, but in the right direction, not just anywhere for the sake of going there."

"Designers are now responsible for exactly what’s delivered, which is both empowering and dangerous."

"Automation lets designers focus on designing and developers on developing, not on administrative tasks."

"We built tools that integrate naturally with existing workflows, not the other way around."

"There was a lot of responsibility distributed across teams, and the design team didn’t own delivery pipelines."

"Our research data had to be trackable and compliant with GDPR, so we automated metadata extraction."

"We realized we could not just buy or build tools — intentional evaluation and overhead matter."

"No one just wakes up and decides to climb a mountain; every step is intentional and planned."

"By understanding our systems and being intentional about tools and processes, everyone benefits."

Ask the Rosenbot
Product and Design at Bloomberg: A 15-year Evolution
2022 • Design in Product 2022
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Sean Fitzell
Craft of User Research: Building Out Jobs to be Done Maps
2021 • Advancing Research 2021
Gold
Jemma Ahmed
Convergent Research Techniques in Customer Journey Mapping
2020 • Advancing Research 2020
Gold
Joe Meersman
Use AI to Drive Outcomes that Go Beyond the Design Sprint
2024 • DesignOps Summit 2024
Gold
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Lija Hogan
Contexts of Use: A Framework for Connection
2021 • Civic Design 2021
Gold
Sarah Barrett
The "How" of Enterprise Information Architecture
2023 • Enterprise UX 2023
Gold
Susan Weinschenk
Evaluating the Maturity of UX in Your Organization
2020 • Enterprise Community
Brad Peters
Short Take #1: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Brigette Metzler
Scaling ResearchOps: Helping Researchers do Their Best Work
2020 • Advancing Research 2020
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Kritika Yadav
Optimizing AI Conversations: A Case Study on Personalized Shopping Assistance Frameworks
2025 • Designing with AI 2025
Gold
Sol Mesz
Hands or Brains? How to Hire for Strategy, Strategically
2024 • Enterprise Experience 2020
Gold
Barb Spanton
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
2022 • Design at Scale 2022
Gold
Nicole Aleong
Future Orientations to Everyday Life: Futures Anthropology as a Methodology
2024 • Advancing Research 2024
Gold

More Videos

Billy Carlson

"Constraints during ideation sessions help avoid endlessly blue-sky thinking and keep ideas focused."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Sam Proulx

"Apple really premiered mobile accessibility in a very exciting way with the iPhone 3GS and VoiceOver."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

November 17, 2022

Dan Willis

"The harder I think, the further I am from the answer."

Dan Willis

Enterprise Storytelling Sessions

May 13, 2015

Michael Polivka

"Single sign-on was going to be really important because I didn’t want any barrier entry for people."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017

Karen McGrane

"What is AI gonna do for us? Are we afraid the robots will take our jobs? AI is a tool, not a replacement."

Karen McGrane Jeff Eaton

AI for Information Architects: Are the robots coming for our jobs?

November 21, 2024

Leisa Reichelt

"When negotiating, bring plan A—show what you need and what good looks like—even if it seems outrageous."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Kim Holt

"Always remember the power of your values in times of doubt and change; lean into what your team really stands for."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Jacqui Frey

"Listening with tactical empathy means understanding the full emotional journey during times of change."

Jacqui Frey Alison Rand

Setting the Table for Dynamic Change

October 24, 2019

"A 5% increase in quality experience resulted in a 25 to 85% increase in profitability across industries."

How to Identify and Increase your "Experience Quotient"

June 15, 2018