Rosenverse
Drawing from Feminist Practice to Make Inclusive Design Operational

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Drawing from Feminist Practice to Make Inclusive Design Operational

Gold
Friday, September 9, 2022 • DesignOps Summit 2022
Share the love for this talk
Drawing from Feminist Practice to Make Inclusive Design Operational
Speakers: Mansi Gupta
Link:

Summary

DesignOps practitioners have helped advocate for inclusive design practices over the past several years. Still, key women-centric barriers persist such as safe access, time poverty, and female biological differences. To meet women’s needs, our design methodologies must ensure an inclusive lens from the start. In her talk, Mansi will share how DesignOps can engage their teams in embedding applicable insights, drawn from feminist practice, into their existing processes and toolkits. Attendees will leave with tools to:
  • Learn from non-design disciplines
  • Identify how our current methodologies overlook women
  • Apply key design principles to create using a women-centric lens

Key Insights

  • •

    Design methodologies claiming to be gender-neutral often produce one-size-fits-men products, ignoring women’s unique needs.

  • •

    Women-centric design can be classified into four modes: offensive, impartial, informed, and holistic, each reflecting increasing levels of inclusivity.

  • •

    The ‘offensive’ mode includes solutions that are patronizing or fail basic usability, like Pinky, a plastic glove for tampon disposal that was too large for women’s hands.

  • •

    Most products fall into the ‘impartial’ category, lacking awareness of biological and societal differences, such as fitness apps ignoring menstruation or snow-clearing policies neglecting women’s caregiving roles.

  • •

    Community and relationality are key non-negotiables in women-centric design; women often prefer learning and problem-solving together rather than top-down approaches.

  • •

    The trust gap women face in systems often stems from systemic failures, not individual deficits like imposter syndrome or risk aversion.

  • •

    Men and boys, while part of the problem, must also be part of the solution in women-centric design to share the responsibility for systemic change.

  • •

    Safety is a fundamental, often overlooked theme; designing for emotional, mental, and physical safety is critical, exemplified by trauma-informed community designs.

  • •

    Non-linearity in women’s lives, such as intermittent workforce participation and time poverty, should inform design in finance, healthcare, and customer service to create better experiences.

  • •

    Ethical concerns around data privacy are acute in women’s health tech, especially in sensitive contexts like ovulation tracking—balancing free services and data security remains unresolved.

Notable Quotes

"In that moment, I looked down at my chest and failed to find a breast pocket of my own."

"Our methodologies today are prone to producing one-size-fits-men outcomes under the guise of being gender-neutral."

"Pink the pink plastic glove was too big for the average woman’s hands."

"Snow clearing policies choose to clear roads before pavements, deeply ignoring responsibilities that are likely to fall on women."

"Women’s empowerment is often glorified but doesn’t necessarily meet their needs beneath the surface."

"Safety is a fundamental human need which is often taken for granted and maybe that’s why it’s forgotten about."

"The trust gap stems from being repeatedly failed by a system, not innate risk aversion or imposter syndrome."

"Men and boys are part of the problem, therefore they must be part of the solution."

"Many ride sharing apps didn’t launch SOS features until after widespread reports of harassment, even though the problem was longstanding."

"I’m dreaming of a world where women-centricity is so ingrained that frameworks like this don’t need to exist anymore."

Ask the Rosenbot
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Jane Reid
Self-care in User Research
2020 • Advancing Research Community
Iain McMaster
Design and Product: from Frenemy to Harmony
2023 • Design in Product 2023
Gold
Bob Baxley
Leading with Design Operations Past and Present
2019 • DesignOps Community
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Design at Scale 2022
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold
Dave Malouf
The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)
2022 • DesignOps Community
Maria Skaaden
Panel Discussion: Methodologies and Work Environments
2018 • DesignOps Summit 2018
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
You’ve got Gold! A Rosenverse demo with Lou Rosenfeld
2026 • Rosenfeld Community
Rima Campbell
Increase Productivity and Drive Business Impact
2024 • DesignOps Summit 2024
Gold
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Paula Bach
Improving Legacy Software: How Much Better Does it Have to Be?
2022 • Advancing Research 2022
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Kaitlin Tasker
Fast and Fearless Inclusive Research
2023 • Advancing Research 2023
Gold

More Videos

Abby Covert

"The hardest thing is knowing when to stop talking about something and start building it."

Abby Covert Tomer Sharon

Panel: Collaboration Tools

November 6, 2017

John Cutler

"A story lets people assign the meaning that's powerful to them and then think about the decisions they need to make and align."

John Cutler

The Alignment Trap

November 29, 2023

Erika Flowers

"Cross-silo communication is huge because AI is only as good as the permeable membrane between data."

Erika Flowers

AI-Readiness: Preparing NASA for a Data-Driven, Agile Future

June 10, 2025

Alla Weinberg

"Creating safety requires specific, behavioral agreements you can observe and practice."

Alla Weinberg

Design Teams Need Psychological Safety: Here’s How to Create It

September 9, 2022

Dan Donald

"Design systems are not a straight jacket, they free you from repetitive work to focus on bigger problems."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

Bria Alexander

"It is my honor and pleasure to welcome each of you to the 2021 Design at Scale Conference."

Bria Alexander

Opening Remarks

June 9, 2021

Carol Scott

"Retraumatization means when someone is reminded of a trauma, they relive it all over again as if it was happening in that exact moment."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Jessica Norris

"The best advice I ever received from a colleague was to find something in every project that interests you."

Jessica Norris

ADHD: A DesignOps Superpower

September 9, 2022

Kyria Stephens

"Political leaders had to show up and just listen, without campaigning or trying to say anything."

Kyria Stephens Marlon Kerner

Power to Heal: Civic Design in the Aftermath of Tragedy

November 17, 2022

Latest Books All books