Mansi Gupta
Founder, Unconform
As the founder of Unconform, Mansi partners with organizations to help them incorporate a women-centric design lens across products, programs and processes. She is the creator of Design for Women – a methodology focused on intentionally and actively designing for women; the author of Unconforming, a newsletter advancing dialogue at the intersection of women and design; and the curator of Design for Women Conversations, a monthly event series bringing together gender and design practitioners.
Mansi has 10+ years of experience applying behavioral research & design strategy in social impact. Previously, she led projects at Women’s World Banking to increase financial inclusion among lower-income women in developing nations. Prior to that, she designed games to research reproductive healthcare in rural India as a designer for Final Mile Consulting. Mansi holds a BA in Computer Science & Economics from Bryn Mawr College, and an MFA in Products of Design from the School of Visual Arts. She grew up in India, and is now based in Amsterdam.
Rosenverse talks by Mansi:
"It's essential to carve out an active role for men in discussions about gender equality and design."
Women-Centric Research: What, Why, How
March 29, 2023
"Brands need to engage more with the perspectives of their consumers to address inclusivity effectively."
Advancing the Inclusion of Womxn in Research Practices (Videoconference)
September 15, 2022
"Safety is often taken for granted, but it is crucial for women's access to services."
Drawing from Feminist Practice to Make Inclusive Design Operational
September 9, 2022
