Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.
Key Insights
-
•
Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.
-
•
Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.
-
•
Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.
-
•
Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.
-
•
Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.
-
•
Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.
-
•
Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.
-
•
Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.
-
•
Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.
-
•
Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.
Notable Quotes
"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."
"We need to put the thinking back into design thinking."
"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."
"We have to design not just for humans but for other life forms on this planet."
"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."
"Designers can design both at nano levels and interplanetary scales like Mars architecture."
"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."
"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."
"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."
"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."
Or choose a question:
More Videos
"It’s critical to create space between projects so teams can decompress; jumping from one trauma-heavy project to another isn’t sustainable."
Brian MossWhat Does it Mean to be a Resilient Research Team?
March 9, 2022
"Do I find a way to make this conversation more about the software as scheduled or do I show Laura how to react to the unplanned?"
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
"Researchers have a responsibility to tell stories that remain intact long after we’ve left the organization."
Kwabena Opoku Leonie Annor-Owiredu Sam LadnerMethodological toolkit for unique research impact
March 11, 2026
"If you see homogenous candidate pipelines, ask people to pause and rethink who they are putting through."
Anna Avrekh Amy Jiménez Márquez Morgan C. Ramsey Catarina TsangDiversity In and For Design: Building Conscious Diversity in Design and Research
June 9, 2021
"Many stakeholders blur fact and opinion, making it harder to influence with sound research insights."
Noah BondRedefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
March 11, 2025
"We have to slow down to speed up — understanding the why before chasing the outcome."
Sara Asche Anderson Jamie KaspszakNot Your Ordinary Re-Brand: Design's Path to Driving Customer Obsession at Best Buy
January 8, 2024
"The right to personal time was fought for by labor unions demanding eight hours work, eight hours rest, and eight hours recreation."
Tricia WangSpatial Collapse: Designing for Emergent Culture
January 8, 2024
"Large language models are where computers and language become indistinguishable, breaking down boundaries between cognition and technology."
Soma Ghosh Savina Hawkins Dave Hoffer Rob Thomas Victor UdoewaWhat emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
"When participants interact with researchers of different backgrounds, it can deeply affect their responses and the authenticity of data."
Sharon Banh Dave Hora Marieke McCloskey Alicia ZhongReimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
October 16, 2024