Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges
Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Ask the Rosenbot
Sara Conklin
A UXer’s 12-Month Journey from Climate Concern to Climate Credibility
2025 • Climate UX Interest Group
Robin Beers
Panel: Excellence in Communicating Insights
2024 • Advancing Research 2024
Gold
Noreen Whysel
Short Take #4: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Jack Behar
How to Build Prototypes that Behave like an End-Product
2022 • Design in Product 2022
Gold
Jim Kalbach
Peace is waged with sticky notes: Mapping Real-World Experiences
2018 • Enterprise Experience 2018
Gold
Megan Nipe
Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
2021 • Civic Design 2021
Gold
Rachael Dietkus, LCSW
Leading through the long tail of trauma
2022 • Enterprise Community
Peter Merholz
Design at Scale is People!
2021 • Design at Scale 2021
Gold
Benjamin Real
Maturity Models: A Core Tool for Creating a DesignOps Strategy
2021 • DesignOps Summit 2021
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Adam Cutler
Discussion
2016 • Enterprise UX 2016
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Dharani Perera
The mandala of service design: unlocking alignment and action through service design
2025 • Advancing Service Design 2025
Conference
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold

More Videos

Andrew Michael

"Without Jim, what we're going to see today would have been a lot worse."

Andrew Michael

Building a Product Insights Team

March 10, 2022

James Lang

"Many of us have followed zigzag paths to get where we are today, and that’s one of the wonderful qualities of the UX field."

James Lang

Hopeful Futures for UX Research

January 30, 2026

Yalenka Mariën

"A big challenge is that a lot of governmental sites are filled with legally correct but totally incomprehensible content."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Kara Kane

"The government UK Design System only works if the community contributes to it."

Kara Kane

Communities of Practice for Civic Design

April 7, 2022

Lisanne Norman

"You constantly perform calculus every day figuring out where you can be your authentic self."

Lisanne Norman

Why I Left Research

March 27, 2023

Michele Marut

"The biggest challenge is not the tool itself but building the research practice around collecting, tagging, and curating evidence."

Michele Marut

Research Repositories Reconsidered

February 14, 2019

Laura Weiss

"The brain is a connection machine; people need to create their own mental maps to change effectively."

Laura Weiss

There is No Playbook: Leader as Coach During Challenging Times

April 26, 2024

Jennifer Strickland

"Work on yourself. Understand your identity and privilege before trying to serve others."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Jill Fruchter

"The pyramid feels inverted when data is more convenient, available, and fragmented than ever."

Jill Fruchter

Inconvenient Insights: The Researcher's Role is to Stay Curious

March 29, 2023