Rosenverse
Expand—Rethinking Design for Public Challenges

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges

Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • •

    Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • •

    Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • •

    Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • •

    Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • •

    Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • •

    Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • •

    Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • •

    Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • •

    Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • •

    Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Ask the Rosenbot
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Catt Small
What's Next for ICs: Exploring Staff and Principal Designer Roles
2024 • Rosenfeld Community
Jon Fukuda
Theme 3 Intro
2024 • DesignOps Summit 2024
Gold
Silke Bochat
5 Antifragile Strategies for a DesignOps 2.0
2024 • DesignOps Summit 2024
Gold
Lada Gorlenko
Theme 1: Discussion
2024 • Enterprise Experience 2020
Gold
Brigette Metzler
Research Repositories: A global project by the ResearchOps Community
2020 • Advancing Research Community
Peter Merholz
Design at Scale is People!
2021 • Design at Scale 2021
Gold
Asia Hoe
Partnering with Product: A Journey from Junior to Senior Design
2023 • Design in Product 2023
Gold
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Deanna Zandt
The Unspoken Complexity of “Self-Care” with Deanna Zandt
2022 • Civic Design Community
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
George Aye
Designing a New Social Contract
2026 • Rosenfeld Community
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Jen van der Meer
Service design performs value
2025 • Advancing Service Design 2025
Gold

More Videos

Louis Rosenfeld

"Rosenverse includes a fifteen thousand person strong Slack community dedicated to UX and product design."

Louis Rosenfeld

About the Rosenverse

March 15, 2026

Ilana Lipsett

"In our information civilization, the information space that people assume to be public is actually ruled by private commercial interests for maximum profit."

Ilana Lipsett

Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance

December 10, 2021

Aletheia Delivre

"Change is a team sport; meaningful systemic change requires partnerships and advocacy from bottom to top."

Aletheia Delivre

New Shapes and Emerging Identities for Design Ops

September 11, 2025

Kristin Sundermeyer

"The yellow 80% allocation guide reminds that designers shouldn't be expected at full 100% project time due to meetings and breaks."

Kristin Sundermeyer Tygre Morehart

Design Ops Metrics

September 30, 2021

Bria Alexander

"If you feel uncomfortable or see bullying, please let us know. We absolutely do not tolerate it."

Bria Alexander

Opening Remarks

March 28, 2023

Candace Myers

"Women are 47% more likely to be seriously injured and 17% more likely to die in a car accident because crash test dummies are modeled after the average male."

Candace Myers

Standardizing Design at Scale

September 9, 2022

Courtney Kaplan

"We created onboarding camps that helped new hires become impactful faster and packaged that across teams."

Courtney Kaplan

Taking it to the next level: Career paths in DesignOps

November 8, 2018

Mike Oren

"We call ourselves a B2C CRM: helping businesses connect to their consumers and keep the relationship going."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Erika Flowers

"The Investiture Framework is a doctrine enforcing a vector.md file that encodes personas, jobs to be done, pain points, and more."

Erika Flowers

The Handoff is Dead: Design-Led Engineering with AI Agents

March 4, 2026

Latest Books All books