Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges
Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Chris Geison
What's Next for Research?
2021 • Advancing Research Community
Samuel Proulx
From Standards to Innovation: Why Inclusive Design Wins
2025 • DesignOps Summit 2025
Conference
Chris Hammond
Embedding sustainability into enterprise design and development: A journey towards "sustainability consciousness"
2025 • Climate UX Interest Group
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Laura Gatewood
Beyond Buzzwords: Adding Heart to Effective Slack Communication
2024 • DesignOps Summit 2024
Gold
Dorelle Rabinowitz
The Magic Word is Trust
2018 • Enterprise Experience 2018
Gold
Wyatt Hayman
Global Research Panels
2020 • DesignOps Community
Anna Avrekh
Expert Panel: Leading in and with Research
2022 • Advancing Research 2022
Gold
Leisa Reichelt
The Five Dysfunctions of Democratized Research at Scale
2020 • Advancing Research 2020
Gold
Maggie Dieringer
Cutting through the Noise
2020 • DesignOps Community
Rachael Dietkus, LCSW
Trauma-Responsive Design: Reimagining the Future of Design Now
2021 • Civic Design 2021
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Michelle Morrison
Practice What You Preach
2024 • DesignOps Summit 2020
Gold
Gretchen Anderson
Scaling the Human Center
2017 • Enterprise Experience 2017
Gold
Jorge Arango
Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)
2024 • Rosenfeld Community

More Videos

Randolph Duke II

"Carol was really grateful for our conversation."

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Corey Nelson

"Keep your LinkedIn profile updated and compelling so you’re findable for passive job opportunities."

Corey Nelson Amy Santee

Layoffs

November 15, 2022

Landon Barnes

"Customers benchmark your company to their last best experience, often outside of your industry."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Amy Bucher

"We’re often stuck on a hamster wheel of short-term metrics like daily or monthly active users that don’t capture long-term success."

Amy Bucher

Harnessing behavioral science to uncover deeper truths

March 12, 2025

David Sternberg

"User intent exists in a probabilistic superposition of multiple possible actions until a choice is made."

David Sternberg

Uncovering the hidden forces shaping user behavior

July 17, 2025

Deanna Smith

"More frequent change isn't always better; good communication and team pulse are key."

Deanna Smith

Leading Change with Confidence: Strategies for Optimizing Your Process

September 23, 2024

Jennifer Strickland

"When the powerless get to speak freely, those in power hear what they desperately need to."

Jennifer Strickland

Adopting a "Design By" Method

December 9, 2021

Rachel Posman

"Around 14 to 20 designers is usually the tipping point where having a dedicated design ops person starts to make sense."

Rachel Posman John Calhoun

A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)

November 19, 2020

Gina Mendolia

"Creating and holding space is like putting bumpers up in bowling so people know they won’t fail if they engage."

Gina Mendolia

Therapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems

December 3, 2024