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Summary
As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.
Key Insights
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Design thinking must broaden to address complex societal challenges.
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We need to extend our design timeframes to think 30-100 years ahead.
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Empathy in design should include marginalized voices and all life forms, not just humans.
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Value in design thinking needs to encompass care and relationships beyond profit making.
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Designers must operate within a system that merges public and private sector innovations.
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We can learn from different global perspectives on inclusivity that challenge Western-centric views of design.
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Long-term projects like the European Bauhaus illustrate the power of design in societal transformation.
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Creative and systemic inclusivity requires traditional design practices to evolve for deeper engagement with communities.
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Playfulness and tangible experiences in design are vital for evoking emotions and urgency in policymaking.
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The future of design will increasingly involve systemic thinking about how humans interact with technology and nature.
Notable Quotes
"The world is burning and drowning, complexity is increasing. We must expand our design thinking."
"Let's think about how to empathize with not just people but all living beings."
"Designing for the next 9,000 years is a real challenge we face as designers."
"Profit making should not be the sole purpose of companies; it’s time to rethink value."
"We see that as companies pivot towards social impact, the public sector must also engage to stimulate innovation."
"Design thinking is often treated as a process, but it needs to become a way of deep reflective thinking."
"Empathizing too much with individuals can lead to satisfying needs that may contribute to problems."
"Civic design should not just respond to immediate needs but envision future thriving societies."
"Our next generation of designers needs to prioritize sustainability and inclusivity in their practice."
"Institutions must evolve to create spaces that invite playfulness and creative thinking."
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