Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges
Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Ask the Rosenbot
Dr. Jamika D. Burge
Bridge Building across Research Disciplines
2021 • Advancing Research Community
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold
Jeff Sussna
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Samuel Proulx
Designing beyond caricatures: Embracing real, diverse user needs
2024 • Advancing Service Design 2024
Gold
Cara Maritz
The Art of Extrapolation
2023 • Advancing Research 2023
Gold
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Ariel Kennan
Building a Design Culture
2017 • Enterprise Experience 2017
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Civic Design 2021
Gold
Amelia Cole
Data-Prompted Interviews
2021 • QuantQual Interest Group
Yunyan Li
UX Best Practices
2021 • Design at Scale 2021
Gold

More Videos

Noreen Whysel

"Trust was so key to the product-UX relationship and it was further built by putting structure in place."

Noreen Whysel Katie Saindon

Short Take #4: UX/Product Lessons from Your Industry Peers

December 6, 2022

Ash Brown

"Collaboration is not just beneficial, it's essential for effective climate action."

Ash Brown

Silver Linings: What DesignOps Learned in the Shift to WFH

October 23, 2020

Uday Gajendar

"Craft is a pet issue for me; it remains central even in massive enterprise projects."

Uday Gajendar

Theme 1: Introduction

June 9, 2021

Cassini Nazir

"Empathy is pointed on both ends—it affects you as much as the one you empathize with."

Cassini Nazir Meah Lin

The Dangers of Empathy: Toward More Responsible Design Research

March 27, 2023

Gregg Bernstein

"Every research project is a chance to serve the whole organization and bring in missing perspectives."

Gregg Bernstein

Opportunistic Research with Gregg Bernstein

July 11, 2019

Kaaren Hanson

"Companies with strong user experiences had twice as many designers as product managers, often with senior design strategists."

Kaaren Hanson

Stop Talking, Start Doing

June 9, 2017

Erin May

"Stakeholders aren’t ready to write their own briefs or manage recruitment, so it ended up being a hybrid model initially."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Brad Peters

"A lot of times those data streams are acting somewhat independently."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Tutti Taygerly

"Listen for the 10% truth in difficult people's words and build on that."

Tutti Taygerly

Videconference: How to Work with Difficult People with Tutti Taygerly

June 25, 2020