Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Expand—Rethinking Design for Public Challenges
Wednesday, September 14, 2022 • Civic Design Community
Share the love for this talk
Expand—Rethinking Design for Public Challenges
Speakers: Christian Bason
Link:

Summary

As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.

Key Insights

  • Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.

  • Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.

  • Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.

  • Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.

  • Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.

  • Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.

  • Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.

  • Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.

  • Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.

  • Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.

Notable Quotes

"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."

"We need to put the thinking back into design thinking."

"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."

"We have to design not just for humans but for other life forms on this planet."

"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."

"Designers can design both at nano levels and interplanetary scales like Mars architecture."

"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."

"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."

"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."

"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."

Ask the Rosenbot
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Rebecca Gimenez
Work in Progress: Service Design at Airbnb
2024 • Advancing Service Design 2024
Gold
Fredrik Matheson
First-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
2016 • Enterprise UX 2016
Gold
Sheri Byrne-Haber
The Importance of Accessible Design Systems
2024 • DesignOps Summit 2020
Gold
Neil Barrie
Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture
2024 • Advancing Research 2024
Gold
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Jessamyn Edwards
Surviving Your UX Career in Enterprise Design
2021 • Enterprise Community
Maggie Dieringer
Creating Consistency Through Constant Change
2024 • DesignOps Summit 2020
Gold
Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community
Harry Max
Priority Zero: Some Things are More Equal than Others
2016 • Enterprise UX 2016
Gold
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Vicky Teinaki
Short Take #3: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Erin Weigel
Real-world lessons to improve your conversion rates
2024 • Rosenfeld Community
Matt LeMay
You Don’t “Get” Anyone to Do Anything
2022 • Design in Product 2022
Gold

More Videos

Sam Proulx

"I’ve been using screen readers for 30 years and accessibility has always been a passion of mine."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Michael Land

"There are lots of little mushroom patches of design sprouting up, but they're disconnected and not sharing."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Shipra Kayan

"VOC wasn’t a replacement for user research, but an enhancer that captured nuggets researchers might miss during discovery."

Shipra Kayan

How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up

September 30, 2021

Ian Swinson

"Innovation is about being fearless, breaking rules, and refusing to stop at the way things have always been done."

Ian Swinson

Designing and Driving UX Careers

June 8, 2016

Isaac Heyveld

"The chief of staff serves as a bridge between the design program managers, executive assistants, and other ux and product chiefs of staff."

Isaac Heyveld

Expand DesignOps Leadership as a Chief of Staff

September 8, 2022

Amy Evans

"Starting with one line of business and showing success creates a trickle effect for broader organizational adoption."

Amy Evans

How to Create Change

September 25, 2024

Kate Koch

"We’re powering a 300 plus organization of designers, researchers, program managers, and strategists."

Kate Koch Prateek Kalli

Flex Your Super Powers: When a Design Ops Team Scales to Power CX

September 30, 2021

Dave Gray

"You lie to yourself more than anyone else; the lie is that you are completely rational and objective."

Dave Gray

Liminal Thinking: Sense-making for systems in large organizations

May 14, 2015

Matt Duignan

"Durable insights can emerge organically based on usage and referencing patterns in the system."

Matt Duignan

Atomizing Research: Trend or Trap

March 30, 2020