Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
As the problems facing society are getting thornier by the day, how do we bring design up to speed? Design thinking, as we have come to know it, needs to be rethought and expanded to enable more radical, systemic and long-term solutions. Christian Bason, Ph.D., CEO of the Danish Design Center, shares insights from his new book, “Expand: Stretching the Future by Design”, co-authored with Jens Martin Skibsted, arguing that innovation is in dire need of — innovation.
Key Insights
-
•
Design thinking must expand its timeframe from typical 3-5 years to decades or centuries to adequately address complex global challenges.
-
•
Proximity in design should extend beyond humans to include empathy for other species and life forms, advancing from human-centered to life-centered design.
-
•
Value in design is shifting from prioritizing profit to embracing social, environmental, and relational dimensions as core metrics.
-
•
Design can operate across vastly different scales simultaneously—from nano-level materials to interplanetary architecture.
-
•
Government innovation and private sectors are converging around societal missions, blurring traditional sector boundaries.
-
•
Participatory co-design must evolve to treat marginalized and affected groups as equal co-creators, not just informants.
-
•
Incorporating non-rational forms of knowledge—bodily experience, emotion, perception—is critical for authentic policy and design work.
-
•
Design approaches increasingly need to integrate digital and physical experiences holistically, especially in urban and civic contexts.
-
•
Systemic, long-term design requires institutions that foster playfulness, emotional engagement, and multi-disciplinary collaboration.
-
•
Global design innovation benefits from diverse cultural perspectives and indigenous knowledge, challenging Western-centric paradigms.
Notable Quotes
"Design thinking is really just a set of methodologies; there’s really no thinking in design thinking."
"We need to put the thinking back into design thinking."
"Empathy in design has been too focused on people and often on standardized personas rather than true diversity and marginalized voices."
"We have to design not just for humans but for other life forms on this planet."
"Profit making and shareholder value have been a huge part of the problem if we want a sustainable world."
"Designers can design both at nano levels and interplanetary scales like Mars architecture."
"Governments pretending to be rational is a flawed assumption; we must incorporate emotion and bodily experience in policymaking."
"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."
"We need to innovate how we innovate, expanding cultural and geographic perspectives in design."
"The biggest value lies in love, caring, relationships, and beauty—not just what GDP or profit measures."
Or choose a question:
More Videos
"I’ve been using screen readers for 30 years and accessibility has always been a passion of mine."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"There are lots of little mushroom patches of design sprouting up, but they're disconnected and not sharing."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"VOC wasn’t a replacement for user research, but an enhancer that captured nuggets researchers might miss during discovery."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Innovation is about being fearless, breaking rules, and refusing to stop at the way things have always been done."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"The chief of staff serves as a bridge between the design program managers, executive assistants, and other ux and product chiefs of staff."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"Starting with one line of business and showing success creates a trickle effect for broader organizational adoption."
Amy EvansHow to Create Change
September 25, 2024
"We’re powering a 300 plus organization of designers, researchers, program managers, and strategists."
Kate Koch Prateek KalliFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 30, 2021
"You lie to yourself more than anyone else; the lie is that you are completely rational and objective."
Dave GrayLiminal Thinking: Sense-making for systems in large organizations
May 14, 2015
"Durable insights can emerge organically based on usage and referencing patterns in the system."
Matt DuignanAtomizing Research: Trend or Trap
March 30, 2020