Summary
For the past year, “Having a seat at the table” has been one of the most widely-discussed topics in the research community. However, what happens once that seat has been won? What we’ve typically seen is researchers struggling to discern between the specific needs and expectations of senior leadership and stakeholders, and those of the product teams they’re grown accustomed to working with. This presentation will distill, from several previous studies, lessons to guide researchers in how to go from just having a seat at the table, to actually using it towards influence strategic decision-making.
Key Insights
-
•
Senior leaders usually prefer strong opinions and clear next steps over detailed research methodologies.
-
•
Researchers often talk to leadership as if they were peers, causing a gap in communication effectiveness.
-
•
The discipline of research has evolved from seeking approval to demanding inclusion at decision-making forums.
-
•
Many researchers already have a metaphorical seat at the table, evidenced by leadership referencing and using their work.
-
•
Analyzing how stakeholders communicate—positive, fact-based, or intensity-driven—helps tailor messages for greater impact.
-
•
Effective storytelling for leadership means creating memorable, high-level narratives rather than comprehensive reports.
-
•
Research teams must start involvement well before formal planning cycles to influence investment decisions.
-
•
Closing the feedback loop by gathering stakeholder responses post-decision is crucial but often overlooked.
-
•
Cultural differences, such as inductive versus deductive reasoning, affect how research findings should be presented.
-
•
Understanding stakeholders’ goals and language (e.g., metrics like revenue or user engagement) improves researcher alignment and influence.
Notable Quotes
"VPs want to know what you really think. They want to see your insights distilled into a clear position of what needs to be done next."
"We have been focused for so long on getting that seat that we haven’t realized that a lot of us are actually already there."
"The moment they begin to shift their thinking and make decisions based on that work, they’re actually giving you a seat."
"Different people communicate in different ways, and understanding those ways gives you the key to convincing them."
"People broadly fall into three communication styles: positive, fact-based, and intensity-based."
"Telling the right story means creating a memorable shorthand that leaders can reference when they're at other tables."
"Closing the loop by understanding when and why recommendations don’t get adopted is probably the most easily actionable piece of advice I can give."
"Stakeholders aren’t leaving us out on purpose; they make reasonable decisions with imperfect information."
"The single most important thing we can do at the table is expanding the boundaries of knowledge for decision makers."
"If you understand their language—gross merchandising value, monthly recurring revenue, daily active users—you speak their world."
Or choose a question:
More Videos
"I wish I had had a better understanding of how many non-UX people know so little about UX practices."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022
"Design at ExxonMobil isn’t just what designers do; it’s about changing the way people think and solve problems through a human-centered lens."
Lona MooreScaling Design Beyond Designers
June 11, 2021
"Radically adaptive experiences bend to your current wants and needs, creating unique, unpredictable journeys."
Josh Clark Veronika KindredSentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)
January 15, 2025
"Two researchers can’t come close to digging into the customer problems for 17 product teams."
Erin May Roberta Dombrowski Laura Oxenfeld Brooke HintonDistributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
March 10, 2022
"There were moments like long kind of awkward pauses where the model was processing, and sometimes it actually spoke over participants."
Tara TresselInvestigating qualitative depth of AI-moderated interviews
March 10, 2026
"It's really about finding a way to link all the different aspects to bring everything together to tell the story."
Charles Lee Jennie YipBuilding a New Home for the Atlassian Design System
October 22, 2020
"Teachers need actionable insights, not just raw data."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Establish yourself as a trusted expert advisor whose work drives meaningful positive change."
Megan BlockerGetting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
March 26, 2024
"Designers hope to support the public in exercising agency and redistribute hegemonic power in public services."
Shanti Mathew Natalie Sims Natalia RadywylCivic Design at Scale: Introducing the Public Policy Layer Cake
December 9, 2021
