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Summary
In this talk, Erin tells stories about the lessons she brought with her from brick-and-mortar retail into the world of e-commerce. She draws parallels between what we do building digital products and what shopkeepers of yesteryear have taught us (and likely forgot). She also shares some fun experiment examples that were inspired by serving customers face-to-face in a physical shop.
Key Insights
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Designers can learn valuable lessons from traditional retail experiences.
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Experimentation should be part of the design process; everything is an experiment.
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Physical store design concepts, such as window displays, can be translated into digital environments.
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Color choices are culturally specific and should be tested for effectiveness.
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Accessibility in design is critical for user experience and should be prioritized for business success.
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Every product display, physical or digital, should consider how to reduce friction in the buying process.
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The concept of the 'IKEA candle' suggests offering low-cost items that drive higher overall sales.
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Personal recommendations in stores can be mirrored in digital formats to enhance user connection.
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Visibility and contrast in design significantly affect user interaction and experience.
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Every designer should maintain a curious perspective, continuously seeking to learn from real-world interactions.
Notable Quotes
"Everything is an experiment."
"Let's continue learning together and use experimentation as our common language."
"There's so much that we can learn from shopkeepers of yesteryear."
"What is the digital equivalent of this?"
"An accessible product is not only the right thing to do, it's also good for business."
"Start with accessibility."
"We are still at the end of the day just people helping people."
"Your opinions can ruin customer experience."
"I think it's important to question everything and be willing to learn."
"Design strategy should be informed by real human behavior."
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