Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

What Role(s) Can Research Play in Responsible Design?
Gold
Thursday, March 11, 2021 • Advancing Research 2021
Share the love for this talk
What Role(s) Can Research Play in Responsible Design?
Speakers: Mandy Drew
Link:

Summary

Netflix's documentary "The Social Dilemma" shined a harsh spotlight on how design patterns and advertising targeting developed to encourage engagement and tailor content to users' preferences have dangerous, far-reaching consequences. We will discuss: What role can researchers play in mitigating negative social and personal impacts during the design process? If we discover evidence that a design solution to a business goal negatively impacts customers' lives, how might we help our design and product partners consider a different solution? What is the responsibility of researchers to determine how products we've already launched affect our customers' lives?

Key Insights

  • Algorithms designed to simplify decisions can inadvertently perpetuate biases and unfair outcomes, such as racial bias in healthcare and inappropriate criminal sentencing.

  • Misinformation spreads farther and faster than truth on social media, significantly impacting family relationships and societal trust.

  • Infinite scroll exploits behavioral addiction by triggering dopamine responses through continuous rewards, mirroring cycles of substance addiction.

  • Remote and unmoderated research reduces observer bias and captures more authentic user behavior compared to traditional lab studies.

  • Diverse research participant recruitment is vital to ensure products serve a wide range of real-world needs and perspectives.

  • Combining qualitative and quantitative research methods allows better prediction and observation of product impacts at scale and in context.

  • Digital nudges can reduce addictive social media use by requiring deliberate user actions and promoting mindfulness.

  • Current industry success metrics, like time-on-site and page views, often incentivize addictive behaviors rather than user well-being.

  • Researchers have a responsibility to advocate for new success metrics that prioritize user health, happiness, and community.

  • Including marginalized and diverse perspectives in research teams helps identify and mitigate internal biases in product design.

Notable Quotes

"The people we’ve lost are not intelligent, gullible, or willfully ignorant. They’re victims of how design and technology amplify misinformation."

"Algorithms help us find what we want quickly, but when used in criminal sentencing or healthcare, they can produce unfair and biased results."

"Infinite scroll is behavioral cocaine sprinkled all over our interfaces, triggering dopamine hits that keep us endlessly scrolling."

"False information spreads significantly farther, faster, deeper, and more broadly than the truth, often by an order of magnitude."

"Remote research lets us observe how people really use products in their own environments, mitigating the hawk-orn effect."

"We need to rethink business metrics that reward addiction and instead measure the quality and meaning of user interactions."

"Digital nudges invite users to be more mindful by pausing autoplay and requiring actions to reveal notifications, reducing addiction."

"Researchers should seek out people who don’t look like us or think like us to check our biases before they shape products."

"We can’t stop technology development, but we must understand the immense responsibility of unleashing new technology into society."

"Let’s use algorithms to promote sources with scientific integrity and create design patterns that enrich people’s lives."

Ask the Rosenbot
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Dan Ward
Failure Friday #1 with Dan Ward
2025 • Rosenfeld Community
Jemma Ahmed
Theme 2 Intro
2024 • Enterprise Experience 2020
Gold
Saskia Liebenberg
Start Small for Big Impact
2019 • DesignOps Community
Séamus Byrne
Aligning Teams with Choreography
2024 • Enterprise Experience 2020
Gold
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Gold
Patrick Commarford
Design Staffing for Impact
2024 • DesignOps Summit 2020
Gold
Catherine Courage
The Enterprise UX Journey: Lessons From the Voyage & The Opportunity Ahead
2015 • Enterprise UX 2015
Gold
Roy Opata Olende
How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
2020 • Advancing Research Community
Sam Proulx
Understanding Screen Readers on Mobile: How And Why to Learn from Native Users
2023 • DesignOps Summit 2023
Gold
Jules Monza
Use These Words and Count These Things
2024 • DesignOps Summit 2024
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Ryan Rumsey
Business Influence Without Losing Your Soul
2021 • Enterprise Community
Sheryl Cababa
Day 2 Panel
2024 • Designing with AI 2024
Gold
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community

More Videos

Nalini Kotamraju

"Research operations is the spine of any successful research and insights group."

Nalini Kotamraju

Research After UX

March 25, 2024

Dean Broadley

"If you want to go fast, go alone; if you want to go far, go together."

Dean Broadley

Not Black Enough to be White

January 8, 2024

Denise Jacobs

"When we start changing our behavior, we start changing the voices and behavior around us."

Denise Jacobs Nancy Douyon Renee Reid Lisa Welchman

Interactive Keynote: Social Change by Design

January 8, 2024

Kim Fellman Cohen

"Our team’s improvement wasn’t the final state—we set ambitious goals to be in the 80th to 90th percentile next year."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

George Aye

"Design helps build capital and seek comfort, which draws in the most powerful."

George Aye

That Quiet Little Voice: When Design and Ethics Collide

November 16, 2022

Nathan Curtis

"Visual style isn’t just enough to make something feel cohesive."

Nathan Curtis

Beyond the Toolkit: Spreading a System Across People & Products

June 9, 2016

Greg Petroff

"We are building cross-product research capabilities to curate a holistic understanding of agents across all workflows and touchpoints."

Greg Petroff

The Compass Mission

March 10, 2021

Chloe Amos-Edkins

"Remote research methods can cast a wider net, but some briefs still require on-the-ground presence."

Chloe Amos-Edkins

A Cultural Approach: Research in the Context of Glocalisation

March 27, 2023

Mackenzie Cockram

"The new site had a 19% dropout rate compared to 32% on the old site, showing clear improvement."

Mackenzie Cockram Sara Branco Cunha Ian Franklin

Integrating Qualitative and Quantitative Research from Discovery to Live

December 16, 2022