Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Watch to learn about how Honeywell Aerospace’s design team helps customers create aircraft that are a pleasure to fly, affordable to maintain, and good for the planet. In this interactive session with Teresa Swingler, our community members learned how we use both traditional and modern UX/UI techniques to understand customers’ needs and translate them into experiences that are intuitive, safe, and sustainable.
Key Insights
-
•
Honeywell Aerospace designs avionics and flight systems, not entire aircraft like Boeing or Airbus.
-
•
Safety is non-negotiable in aerospace design, with many products needing certification before use.
-
•
Urban air mobility aims to reduce road congestion by providing electric air taxi services profitable by 2028.
-
•
Flight control design is inspired by video game interfaces to simplify operation for pilots without traditional aviation backgrounds.
-
•
Pilot training for UAM aims to reduce qualification time from 1500 hours to two weeks by simplifying controls.
-
•
Honeywell uses rapid, low-fidelity prototyping to test ideas quickly and cancel unviable products early.
-
•
The pet travel smart kennel concept failed because of COVID-era travel restrictions and negative media.
-
•
Future air traffic infrastructure will require new airways and waypoints akin to roads to manage UAM vehicle flow.
-
•
Pilot feedback on gaming-style controls varies with experience; newer pilots have less bias and are more open.
-
•
Balancing emotional design quality and concrete safety metrics presents unique challenges in aerospace UX.
Notable Quotes
"Design is at the heart of everything we do at Honeywell Aerospace."
"Safety first is a must; flying has to be clean, effective, and safe — not easy from conventional helicopters."
"Urban air mobility business is expected to be profitable by 2028, helping solve dense city congestion."
"We want it to take two weeks instead of two years for a skilled operator to pilot these new vehicles."
"We're borrowing from video game design: simplified layouts, spatial sound, and haptics to enhance user experience."
"We make life or death decisions with design much more often than typical software design."
"We encourage canceling programs very fast if research shows lack of need to avoid wasted effort."
"What if flying was as easy as driving a car? That was our main question designing user interfaces."
"Pilot onboarding includes extensive checklists that are only now being digitized from paper."
"There isn’t yet a good way to measure emotional quality of design, only accuracy, safety, and cost."
Dig deeper—ask the Rosenbot:
















More Videos

"I’m going to need to bring my A game."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020

"You do not have to go publicly thank the employer who just laid you off. They’ll be fine without it."
Corey Nelson Amy SanteeLayoffs
November 15, 2022

"When executives start questioning your research details, that’s a good sign they’re engaged and trusting the process."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022

"Nudges are not a magic wand; they can help but need to fit within a larger system and behavioral pathway to truly work."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025

"Friction isn’t just annoying; it’s a force that reshapes behavior and can slow or stop user flow."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025

"If you dug deeper into feedback, you'd find ways to address issues without a big change."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024

"Equity is equal outcomes, not just equal access to a bicycle everyone can’t necessarily ride."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021

"We created separate tracks so people can self-organize, leverage the right skills, and grow their careers in focused ways."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020

"Grandmas provide grounding, resilience, and long-term perspective often through rituals and storytelling."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024