Summary
In recent years, hundreds of articles have been published on the best way to measure, demonstrate and argue quantitatively "what is the Return on Investment of UX & Design?" In this talk, Gonzalo will explain how to make small measurements but with great impact – rather than trying to cover a huge universe of variables to measure design's ROI, which only makes us lose ourselves in theory. It will be based on a "fictional" environment but one similar to his (hundreds of designers and hundreds of digital products across 10 countries.) Takeaways How to demonstrate your value to management by translating your work into numbers and milestones How to implement a Global DesignOps that permeates your whole company
Key Insights
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Investing in design positively impacts financial performance and market share.
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A clear ROI strategy allows design teams to demonstrate their value to the organization.
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Aligning design goals with business objectives enhances credibility and involvement in decision-making.
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Understanding the business strategy is crucial for translating design efforts into measurable outcomes.
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Design investment can include time, tools, people, and methodologies, all needing assessment for ROI.
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Classifying design goals into revenue, cost savings, and experience value facilitates clear communication of impact.
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Long-term investments, like documentation and design systems, yield future returns.
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Collaborative work between design teams and other departments improves overall project outcomes.
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Design ROI is not easy to measure but starting simple can lead to actionable insights.
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Effective storytelling is key to conveying the value of design within the organization.
Notable Quotes
"For us to report concluded that after 33 years of research investing in design practices have a direct impact on benefits."
"Promoting design means business growth and that's great; it's been proven to work."
"How can we from our design discipline find ways to measure our impact without harming our day-to-day work?"
"We as design leaders work a lot on levels one, two, and three, but sometimes we forget the most important alignment with the company strategy."
"We must transform our success into the language of the highest level to quantify our contributions."
"Integrating an ROI strategy means gaining credibility in early product development processes."
"The basics of our operations should focus more on obtaining results that align with the overall company strategy."
"It doesn't matter how big the company is; we can always start from a very simple context."
"Profit is revenues minus costs; focusing on these can help measure our contributions."
"The success of our ROI approach depends mainly on the moment you are in within the organization."
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