Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Design, Consequences & Everyday Life

Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Design, Consequences & Everyday Life
Speakers: Ron Bronson
Link:

Summary

This session examines design interactions beyond screens -- supermarkets, train stations and kiosks alike -- to examine the ways we've grafted the digital world into everyday life without bringing along the users of these tools and technologies. We'll explore the ways that friction causes bottlenecks in the delivery of government services and how designers can use research and collaboration to uncover these pitfalls before they're too hard to fix.

Key Insights

  • Many service technologies fail because they are poorly researched and not designed with real users in mind.

  • Every design challenge is fundamentally a research problem requiring ongoing investigation, even under tight timelines.

  • Good friction can be a necessary security feature, though friction is often considered negatively by designers.

  • Attention theft—designs that siphon user focus aggressively—is a growing problem, often embedded in common digital experiences.

  • Service design often assumes a homogenous user group, ignoring significant disparities between neighborhoods, cities, and demographics.

  • ‘Consequence design’ emphasizes the unseen orchestration behind smooth service experiences, akin to a backstage orchestra in a performance.

  • In the US, profit-driven approaches and cultural attitudes make public service design more difficult compared to countries with stronger social service frameworks.

  • Participatory design—designing with users rather than for them—and building trust are crucial for successful public service projects.

  • The gaps and failures in service design often stem from focusing too narrowly on problems or from insufficient stake-holder involvement.

  • Small, practical improvements (like providing warm coats to children) are sometimes more impactful than pursuing large-scale system changes.

Notable Quotes

"Every problem is a research problem."

"That friends is service experience in the 21st century."

"Friction can be good, especially when protecting private information."

"Attention theft is when experiences are designed to siphon away your focus aggressively."

"We’re not designing for people, we’re designing with them."

"Service design does not have an answer for how to handle radically different user needs across communities."

"Public services in the US are harder to design because everything has to have a cost and be paid for."

"If you do enough research, you might find 20% of your users are edge cases, so maybe you’re not building for the right people."

"It’s less about interaction and more about integrity: How can we build trust in experiences?"

"I’m just trying to get the kid a coat, I don’t need it on my resume."

Ask the Rosenbot
Gabrielle Verderber
Documentation Your Team Will Actually Use
2023 • DesignOps Summit 2023
Gold
Magdalena Zadara
Zero Hour: How to Get Far Quickly When Starting Your Digital Service Unit Late
2022 • Civic Design 2022
Gold
Lada Gorlenko
Theme 2 Intro
2022 • Design at Scale 2022
Gold
Janelle Estes
UX Research Trends
2021 • Advancing Research Community
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Ben Reason
Making the system visible: The fastest path to better decisions
2025 • Advancing Service Design 2025
Gold
Jon Fukuda
Theme 3 Intro
2024 • DesignOps Summit 2024
Gold
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Shawna Hein
Create a Cohesive Civic Design Practice Across Agency, Vendors, and Contracts
2022 • Civic Design 2022
Gold
Kit Unger
Theme 2: Introduction
2021 • Design at Scale 2021
Gold
Abbey Smalley
Scaling UX Past the Size of Your Team
2024 • Enterprise Experience 2020
Gold
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • DesignOps Summit 2022
Gold
Aletheia Delivre
New Shapes and Emerging Identities for Design Ops
2025 • DesignOps Summit 2025
Gold
Dan Willis
Theme 3: Intro
2024 • Enterprise Experience 2020
Gold
Samuel Proulx
Inclusive Research: Debunking Myths and Getting Started
2025 • Advancing Research 2025
Gold

More Videos

Bria Alexander

"Every talk you hear today couldn’t get more personal to our community."

Bria Alexander

Theme Two Intro

October 3, 2023

Ariba Jahan

"Check-outs and reflections normalized pausing and being honest about what we don’t know."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024

Cornelius Rachieru

"While the majority of design happens in the lower half of this scale, we create gaps at the higher, systemic levels that we must address."

Cornelius Rachieru

Handling Complexity: Framing a Scale of Design

June 9, 2021

Megan Clegg

"Compliance is not enough; we need to go beyond minimum legal requirements for true accessibility."

Megan Clegg Michael Haggerty-Villa Alexis Morin

Space for Everyone: Reframing Accessibility Through a Wider Lens

June 10, 2021

Saara Kamppari-Miller

"These islands of design were close together or far away; our map brought them all closer."

Saara Kamppari-Miller

Cartography for Design Communities

September 10, 2025

Kara Kane

"It’s important to reflect on our work and careers to shape what comes next."

Kara Kane

Theme One Intro

November 16, 2022

Natalia Radywyl

"The system had catastrophically failed to live up to expert expectations and was underprepared for future challenges."

Natalia Radywyl

Co-Designing New Power in Australia's Public Sector

November 16, 2022

Nancy Douyon

"If you put garbage in, garbage comes out – AI reflects the biases in its training data."

Nancy Douyon

We'll Figure That Out in the Next Launch: Enterprise Tech's Nobility Complex

June 15, 2018

Peter Van Dijck

"The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it."

Peter Van Dijck

Building the Rosenbot

June 4, 2024