Summary
What if we applied our experience design and research skills to a new domain: designing communities? Historically, UX hasn’t paid attention to community as a solution space. And yet… at a business level: products, brands and creators build community to deepen their bonds with users and customers. At an organisation level: the best teams are modelled on communities. At a personal level: community brings meaning to our world, in our neighbourhoods and our personal interests. In this session, we’ll explore what's involved in creating and sustaining healthy communities. We’ll draw on the wealth of knowledge in fields as diverse as economics, network theory, social work and the design of cities, and on case studies of community efforts like Burning Man, Parkrun and Meetups. At the end, you'll have a good idea of how you might apply your skills to creating communities, whether in your organization, your brand, or your life outside of work. We'll introduce our toolkit, and show you how you could get involved in our project. Finally...let’s acknowledge that many people in UX are demoralised about their work right now. They’re in roles that underutilise their skills, they’re feeling undervalued, or are working on products they don’t love. Using your skills to build community might be just the change you need.
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