Rosenverse
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
Thursday, September 11, 2025 • DesignOps Summit 2025
Share the love for this talk
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
Speakers: Ebru Namaldi
Link:

Summary

DesignOps isn’t just about scaling teams—it’s about scaling experiences too. This talk explores how we designed an intentional, end-to-end designer journey that helped our design org grow fast without sacrificing culture, clarity, or connection. Over the past few years, we faced the intense challenge of adapting to aggressive, continuous scaling. As our design org at Commencis grew rapidly—from a humble team to over 70 Designers and Researchers—it became clear that headcount and tooling alone weren’t enough. So I collaborated with lots of stakeholders to produce our process diagrams, templates, artifacts for our design org, as well as frameworks, guidelines, and rituals. And right now, we have a sane leadership, nearly happy team members, and again nearly well-organized processes and documentation. You’ll hear real-life examples—from co-created processes to meaningful rituals and systems that helped us scale fast and stay human. This talk is for DesignOps leaders, team builders, and anyone designing for sustainable org growth in a remote-first world.

Upcoming events

More Videos

Jorge Arango

"Tools like Obsidian and Notion are hypertext-native and make linking a first-class feature, fulfilling visions from the 1960s."

Jorge Arango

Exploding the Notebook: How to Unlock the Power of Linked Notes (2nd of 3 seminars)

April 19, 2024

Christian Bason

"Embedding creativity, innovation, and design methodologies in the heart of government is a compelling journey many governments are on."

Christian Bason

Innovating With People: Unleashing the Potential of Civic Design

December 8, 2021

Sofia Quintero

"It’s about helping your colleagues be more productive and make better decisions to help customers."

Sofia Quintero

Beyond Tools: The Messy Business of Implementing Research Repositories

March 10, 2022

Alana Washington

"John Calhoun is going to talk to us about reaching our peak and figuring out if we’ve reached our peak and how to find the next one."

Alana Washington

Theme 3 Intro

October 1, 2021

Anat Fintzi

"Home Depot is the sixth largest private company in the US with over 500,000 employees, yet our deliveries experience was embarrassingly bad."

Anat Fintzi Rachel Minnicks

Delivering at Scale: Making Traction with Resistant Partners

June 9, 2022

Amy Marquez

"You have to understand how the business actually makes money to align UX with it."

Amy Marquez

INVEST: Discussion

June 15, 2018

Chris Hodowanec

"Trust your UX team to represent each other when attending different scrum teams’ ceremonies."

Chris Hodowanec

Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner

November 16, 2022

Janaki Kumar

"When you’re passionate about a topic, you hear the song loudly in your head; the listener just hears clapping."

Janaki Kumar

Innovate with Purpose

June 14, 2018

Sarah Fathallah

"Foresight is anticipating future implications and potential harms of how insights are shared."

Sarah Fathallah Alba Villamil

Beyond insights: Rethinking the role of researchers as stewards of organizational wisdom

March 13, 2025