Summary
Designers rarely work alone these days, and so the teams where we get our work done have an outsized impact on everything from how we feel day-to-day, to our ability to deliver our work, to our career trajectory. Rather than impose an operating model on my design team at [company], I borrowed heavily from the design process we use every day to co-create it in a way that solved real problems we were experiencing. Attendees will walk away with an understanding of how to lead teams that largely self govern, and the benefits of this model for team members, leaders, and the companies that employ them.
Key Insights
-
•
Designers should embrace design operations responsibilities to improve team workflows and outcomes.
-
•
Operational excellence is critical in large, complex organizations to overcome slow delivery and high interdependence.
-
•
Start with simple systems that work, evolving complexity over time (GA's law).
-
•
Autonomy in teams builds ownership, enabling co-creation and empowerment rather than top-down control.
-
•
Transparency about work and time usage reduces leader meeting overload and builds trust.
-
•
Regular one-on-ones focused on personal development drive meaningful leadership and team growth.
-
•
Pulse surveys taken consistently help detect changes in alignment and morale over time rather than aiming for perfect scores.
-
•
Retrospectives that encourage direct, kind communication cultivate a healthy friction that improves team culture.
-
•
Allowing the team to co-design processes, including standups and planning cadence, increases relevance and engagement.
-
•
Operational models must be resilient to real-life interruptions like PTO and team growth while maintaining upward progress.
Notable Quotes
"It took over a year and 10 teams just to ship four onboarding screens."
"What if all designers were design operators?"
"We have to go slow to go fast."
"Simplicity is the foundation of all complicated systems that work."
"When teams solve their own problems, they make high impact decisions on their own."
"One-on-ones aren’t just reflective of a point in time but are a journey you go on together."
"Retrospectives are a great place to have direct, kind conversations that come from caring."
"Sometimes organic culture pieces, like playing Wordle at the end of standup, shorten meetings and keep them tight."
"Process is the scaffolding that helps culture grow when done right."
"Create a feedback loop, keep it simple, empower designers to own their ways of working, and have patience for results."
Or choose a question:
More Videos
"Position research as strategic partners early in the process, not as work to be done at the end of the production line."
Megan Blocker Marieke McCloskey Renee ReidPositioning insight: Structuring teams, roles and careers for a changing research landscape
March 13, 2025
"Annotate in Figma dev mode lets you provide accessibility details that AI models will implement automatically."
Ryan Matthew Alex KurchevBridging Design and Code: AI-Powered Design System Integration
September 11, 2025
"The canary in the coal mine—that’s how we identify the fail points in the user experience we absolutely can’t miss."
Saara Kamppari-Miller Nicole Bergstrom Shashi JainKey Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”
November 13, 2024
"Design thinking can feel like a magical black box or utterly overwhelming; it has to be made immediately usable and valuable."
Erin HauberDesign is Not the Frosting on the Scaled Agile Layer Cake
October 24, 2019
"We want AI to augment human skills like an electric bike, not replace them like a robotic vacuum cleaner."
Sheryl Cababa Ethan Marcotte Milena PribicDay 2 Panel
June 5, 2024
"You don’t get anyone to do anything."
Matt LeMayYou Don’t “Get” Anyone to Do Anything
December 6, 2022
"Demonstration projects produce focused learning that supports decision making for future directions."
Ed MullenDesigning the Unseen: Enabling Institutions to Build Public Trust
November 16, 2022
"It’s never over; it’s a continuous process of improvement."
Sharbani DharBreathing Room for Delight
January 8, 2024
"CEOs and boards have shifted focus from short-term gains to long-term transformation driven by customer experience."
Iram ShahClosing Keynote: The View from the Top
June 4, 2019
