Summary
Designers rarely work alone these days, and so the teams where we get our work done have an outsized impact on everything from how we feel day-to-day, to our ability to deliver our work, to our career trajectory. Rather than impose an operating model on my design team at [company], I borrowed heavily from the design process we use every day to co-create it in a way that solved real problems we were experiencing. Attendees will walk away with an understanding of how to lead teams that largely self govern, and the benefits of this model for team members, leaders, and the companies that employ them.
Key Insights
-
•
Designers should embrace design operations responsibilities to improve team workflows and outcomes.
-
•
Operational excellence is critical in large, complex organizations to overcome slow delivery and high interdependence.
-
•
Start with simple systems that work, evolving complexity over time (GA's law).
-
•
Autonomy in teams builds ownership, enabling co-creation and empowerment rather than top-down control.
-
•
Transparency about work and time usage reduces leader meeting overload and builds trust.
-
•
Regular one-on-ones focused on personal development drive meaningful leadership and team growth.
-
•
Pulse surveys taken consistently help detect changes in alignment and morale over time rather than aiming for perfect scores.
-
•
Retrospectives that encourage direct, kind communication cultivate a healthy friction that improves team culture.
-
•
Allowing the team to co-design processes, including standups and planning cadence, increases relevance and engagement.
-
•
Operational models must be resilient to real-life interruptions like PTO and team growth while maintaining upward progress.
Notable Quotes
"It took over a year and 10 teams just to ship four onboarding screens."
"What if all designers were design operators?"
"We have to go slow to go fast."
"Simplicity is the foundation of all complicated systems that work."
"When teams solve their own problems, they make high impact decisions on their own."
"One-on-ones aren’t just reflective of a point in time but are a journey you go on together."
"Retrospectives are a great place to have direct, kind conversations that come from caring."
"Sometimes organic culture pieces, like playing Wordle at the end of standup, shorten meetings and keep them tight."
"Process is the scaffolding that helps culture grow when done right."
"Create a feedback loop, keep it simple, empower designers to own their ways of working, and have patience for results."
Or choose a question:
More Videos
"You ask yourself, does this activity directly impact the quality, feature, price, or customer experience?"
Bassel Deeb Will OsbornDo More With Less: Equip and Lead Design Orgs Through Adversity
October 2, 2023
"Getting everyone to agree on what research should answer and in what order is where the fruitful back and forth happens."
Sarah Alvarado Nalini P. Kotamraju Anne Mamaghani Peter MerholzHow to make UX research leadership more effective [Advancing Research Community Workshop Series]
October 26, 2023
"Design research faces design complexity, which deals with the specific, intentional, and the non-existing."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022
"Government is seven plus years behind industry – not bleeding edge, more like the dull butter knife edge."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"If you have somebody on your team for three years, for five years, that’s amazing from a longevity perspective given enterprise legacy and complexity."
Karen PascoeDeveloping Experience Teams and Talent in the Enterprise
June 8, 2016
"Just start building a quick little service to get a taste of what this technology can do."
Greg NudelmanDesigning Conversational Interfaces
November 14, 2019
"Plans are useless, but planning is indispensable. You have to keep moving forwards even if the destination keeps changing."
Silke Bochat5 Antifragile Strategies for a DesignOps 2.0
September 23, 2024
"Traveling to a research lab can take longer than the research session itself for people with physical disabilities due to specialty transit."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
September 29, 2021
"I fumed that my idea had been ignored, wondering if it was because I was new, a woman, brown, or had a PhD."
Nalini P. KotamrajuTwo Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
March 10, 2021
