Zero to One: Co-Creating Operating Models with your Team
Summary
Designers rarely work alone these days, and so the teams where we get our work done have an outsized impact on everything from how we feel day-to-day, to our ability to deliver our work, to our career trajectory. Rather than impose an operating model on my design team at [company], I borrowed heavily from the design process we use every day to co-create it in a way that solved real problems we were experiencing. Attendees will walk away with an understanding of how to lead teams that largely self govern, and the benefits of this model for team members, leaders, and the companies that employ them.
Key Insights
-
•
Designers should embrace design operations responsibilities to improve team workflows and outcomes.
-
•
Operational excellence is critical in large, complex organizations to overcome slow delivery and high interdependence.
-
•
Start with simple systems that work, evolving complexity over time (GA's law).
-
•
Autonomy in teams builds ownership, enabling co-creation and empowerment rather than top-down control.
-
•
Transparency about work and time usage reduces leader meeting overload and builds trust.
-
•
Regular one-on-ones focused on personal development drive meaningful leadership and team growth.
-
•
Pulse surveys taken consistently help detect changes in alignment and morale over time rather than aiming for perfect scores.
-
•
Retrospectives that encourage direct, kind communication cultivate a healthy friction that improves team culture.
-
•
Allowing the team to co-design processes, including standups and planning cadence, increases relevance and engagement.
-
•
Operational models must be resilient to real-life interruptions like PTO and team growth while maintaining upward progress.
Notable Quotes
"It took over a year and 10 teams just to ship four onboarding screens."
"What if all designers were design operators?"
"We have to go slow to go fast."
"Simplicity is the foundation of all complicated systems that work."
"When teams solve their own problems, they make high impact decisions on their own."
"One-on-ones aren’t just reflective of a point in time but are a journey you go on together."
"Retrospectives are a great place to have direct, kind conversations that come from caring."
"Sometimes organic culture pieces, like playing Wordle at the end of standup, shorten meetings and keep them tight."
"Process is the scaffolding that helps culture grow when done right."
"Create a feedback loop, keep it simple, empower designers to own their ways of working, and have patience for results."
Or choose a question:
More Videos
"Generative fill is now the most used tool in Photoshop, with 3 million users and over 2.3 billion images generated."
Briana ThomasThe Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
September 24, 2024
"We used affinity mapping with stakeholders to get them really into the mindset of the users and advocate for them."
Dr Chloe SharpUsing Evidence and Collaboration for Setting and Defending Priorities
November 29, 2023
"Most research methods come from an engineering mindset suitable for complicated problems, but product problems are mostly complex."
Dave HoraResearch in the Face of Complexity: New Sensibility for New Situations
August 27, 2025
"If the code doesn’t match the label on screen, voice controls might not recognize the command."
Kate KalcevichDesigning inclusively with AI
June 5, 2024
"Steve Bennett asked, what’s beyond ease, leading us to study companies known for delighting their customers."
Kaaren HansonStop Talking, Start Doing
June 9, 2017
"This is absolutely not the time for us to be throwing our hands up in the air and giving up on Research."
Louis Rosenfeld Bria AlexanderOpening Remarks
March 27, 2023
"One super small step of value is better than proposing the big picture if the client isn’t ready."
Greg PetroffExit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
September 24, 2025
"Onboarding is a marathon, not a sprint. Spread knowledge transfer over a feasible timeline."
Dante GuintuHow to Crush the Talent Crunch
September 8, 2022
"I want to encourage excitement about research and gradually mold people into better researchers."
Liza Pemstein Jane DavisScaling Research Via an Ops First Model at Clever
March 27, 2023
