DesignOps Summit 2024

DesignOps Summit 2024

September 23-25, 2024 • Live online conference

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About

The term “DesignOps” first surfaced in March of 2017—and by that November, the Rosenfeld team hosted this emerging profession’s first conference. Since then, attending the Summit has been an annual “must do” for people who make DesignOps their business.

The DesignOps Summit is where you find your true peers, stay up-to-date on the state of the art, and make new connections—regardless of where you are in your career or on planet Earth. Regardless of how long they’ve been in DesignOps, attendees walk away with new ideas, tools, and colleagues.

Videos

September 23, 2024

Monday, September 23, 2024 • DesignOps Summit 2024

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

Andy Barraclough • CEO, Voxpopme
Betsy Nelson • Head of Product, Voxpopme

Monday, September 23, 2024 • DesignOps Summit 2024

Integrating Accessibility in DesignOps

Kate Kalcevich • Head of Accessibility Innovation, Fable

Monday, September 23, 2024 • DesignOps Summit 2024

The Future of DesignOps is Tool Consolidation

Ned Dwyer • Co-founder and CEO, Great Question
Jadyn Aguilar • Head of Design Operations and UX Research, Gusto

Monday, September 23, 2024 • DesignOps Summit 2024

Beyond Buzzwords: Adding Heart to Effective Slack Communication

Laura Gatewood • Lead Design Program Manager, Central DesignOps, Salesforce
Laine Prokay • Principal Design Program Manager, Salesforce

Monday, September 23, 2024 • DesignOps Summit 2024

Zero to One: Co-Creating Operating Models with your Team

Daniel Orbach • Executive Director of Design, Small Business Credit Card, JP Morgan Chase

Monday, September 23, 2024 • DesignOps Summit 2024

Hiring in DesignOps: A Critical Study on How to Hire and Get Hired

Corey Long • Senior Manager, Design Operations, Adobe

Monday, September 23, 2024 • DesignOps Summit 2024

Healing Toxic Stress

Alla Weinberg • CEO, Spoke & Wheel

Monday, September 23, 2024 • DesignOps Summit 2024

Louis Rosenfeld • Principal, Rosenfeld Media
Bria Alexander • DesignOps Curator

Monday, September 23, 2024 • DesignOps Summit 2024

Bria Alexander • DesignOps Curator

Monday, September 23, 2024 • DesignOps Summit 2024

Leading Change with Confidence: Strategies for Optimizing Your Process

Deanna Smith • Design Program Manager, Adobe Design

Monday, September 23, 2024 • DesignOps Summit 2024

The Big Question about Resilience: A panel discussion

Bria Alexander • DesignOps Curator
Laura Gatewood • Lead Design Program Manager, Central DesignOps, Salesforce
Corey Long • Senior Manager, Design Operations, Adobe
Daniel Orbach • Executive Director of Design, Small Business Credit Card, JP Morgan Chase
Laine Prokay • Principal Design Program Manager, Salesforce
Deanna Smith • Design Program Manager, Adobe Design

Monday, September 23, 2024 • DesignOps Summit 2024

5 Antifragile Strategies for a DesignOps 2.0

Silke Bochat • Global Head of Design, Weleda AG

Monday, September 23, 2024 • DesignOps Summit 2024

ReDesigning Wellbeing for Equitable Care in the Workplace

Zariah Cameron • Co-Director of Community + Research, Aroko Cooperative

September 24, 2024

Tuesday, September 24, 2024 • DesignOps Summit 2024

The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams

Briana Thomas • Senior Design Producer, Zendesk

Tuesday, September 24, 2024 • DesignOps Summit 2024

Meaningful inclusion: Practicing accessibility research with confidence

Kavana Ramesh • UX Researcher, Fable

Tuesday, September 24, 2024 • DesignOps Summit 2024

The Intersection of Design and ResearchOps

Ned Dwyer • Co-founder and CEO, Great Question
Emily Stewart • Senior Research Operations Lead, TravelPerk
James Wallis • Senior Design Operations Manager, Brex

Tuesday, September 24, 2024 • DesignOps Summit 2024

Scale Smart: AI-Powered Content Organization Strategies

Jorge Arango • Author of Living in Information and Duly Noted

Tuesday, September 24, 2024 • DesignOps Summit 2024

Stronger Together: Lessons Learned from UX Research Ops

Emily DiLeo • Founder, The Current
Maria Taylor • CEO & Principal Consultant, Limina

Tuesday, September 24, 2024 • DesignOps Summit 2024

Increase Productivity and Drive Business Impact

Rima Campbell • VP, Experience Research & Strategy, UserTesting
Amrit S Bhachu • Principal CX Consultant, UserTesting

Tuesday, September 24, 2024 • DesignOps Summit 2024

10k Screens Later: How We Became a Data-Driven Design Organization

John Paul de Guzman • Chief Creative and Founder, Frost Design and Consulting Group

Tuesday, September 24, 2024 • DesignOps Summit 2024

Bria Alexander • DesignOps Curator

Tuesday, September 24, 2024 • DesignOps Summit 2024

Frances Yllana • Senior Manager, Design Operations, Coforma

Tuesday, September 24, 2024 • DesignOps Summit 2024

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

John Calhoun • Co-author of The Design Conductors
Rachel Posman • Co-author of The Design Conductors

Tuesday, September 24, 2024 • DesignOps Summit 2024

Developing and Deploying Your Design Operations Strategy

Cassandra Piester • Staff Program Manager, Design Program Management, Adobe

Tuesday, September 24, 2024 • DesignOps Summit 2024

The Big Question about Impact: A Panel Discussion

Frances Yllana • Senior Manager, Design Operations, Coforma
Jorge Arango • Author of Living in Information and Duly Noted
Maria Taylor • CEO & Principal Consultant, Limina
Briana Thomas • Senior Design Producer, Zendesk

September 25, 2024

Wednesday, September 25, 2024 • DesignOps Summit 2024

The Big Question about Innovation: A Panel Discussion

Jon Fukuda • Co-founder, Limina.co
Amy Evans • Strategic Design Operations Leader, Mooncake Consulting Inc.
Ignacio Martinez • Associate Director, Grand Studio
Joe Meersman • Partner, The Collective

Wednesday, September 25, 2024 • DesignOps Summit 2024

Navigating Innovation with Integrity

Changying (Z) Zheng • DesignOps leader, Cloudflare

Wednesday, September 25, 2024 • DesignOps Summit 2024

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

Rachel Posman • Co-author of The Design Conductors
John Calhoun • Co-author of The Design Conductors

Wednesday, September 25, 2024 • DesignOps Summit 2024

It was the Best of Times. It was the Worst of Times.

Brendan Jarvis • Managing Founder, The Space InBetween

Wednesday, September 25, 2024 • DesignOps Summit 2024

How to Create Change

Amy Evans • Strategic Design Operations Leader, Mooncake Consulting Inc.

Wednesday, September 25, 2024 • DesignOps Summit 2024

Use These Words and Count These Things

Jules Monza • UX Consultant, Jules connects dots

Wednesday, September 25, 2024 • DesignOps Summit 2024

Fair and Effective Designer Evaluation

Ignacio Martinez • Associate Director, Grand Studio

Wednesday, September 25, 2024 • DesignOps Summit 2024

Sturgeon’s Biases

Adrian Howard • Coach, Quietstars

Wednesday, September 25, 2024 • DesignOps Summit 2024

Use AI to Drive Outcomes that Go Beyond the Design Sprint

Joe Meersman • Partner, The Collective
Pooria Sohi • Creative Technologist/Industrial Designer, Sohididthis

Wednesday, September 25, 2024 • DesignOps Summit 2024

Bria Alexander • DesignOps Curator

Wednesday, September 25, 2024 • DesignOps Summit 2024

Jon Fukuda • Co-founder, Limina.co

Speakers

Resilience

Understanding how to build and sustain resilient operations is crucial for any organization, especially in the face of ongoing challenges and uncertainties. Day 1 will help you grasp the importance of maintaining stability and strength in their DesignOps practices, preparing you to innovate and make impactful changes. Curated by Bria Alexander.

Impact

Day 2 will guide you on how to effectively measure and demonstrate the value of their DesignOps initiatives. You’ll learn how to leverage stable design operations to drive significant and measurable improvements within your organization. Led by Frances Yllana.

Innovation

After the talks on Days 1 and 2, you’ll have a solid understanding of building resilient operations and measuring their impact. Now you’ll be ready to explore and embrace innovative practices that push the boundaries of DesignOps. Curated by Jon Fukuda.

Quotes

"There's a big merger in this space, leading to higher prices and stricter terms which has made our offering more appealing."

"It's important for folks who want to do accessibility research and testing to be able to access participants who have diverse accessibility needs."

"We want to achieve the same thing: quality insights and proximity to our customers."

"Human connection is a basic and evolutionary need; without it, we struggle to foster resilience."

"From the chat, it's clear how moved everyone was by Corey's incredible story."

"You will be humbled and rejected, but these moments are opportunities for growth."

"Our biological bodies are hardwired to prioritize survival above everything else."

"This is a gift to yourself. Three days you get to really dig in with other design ops peers."

"Resilience means the capacity to withstand or recover quickly from difficulties."

"The lesson here is that you should assess feedback before making decisions."

"Kindness should always be the starting point for design ops teams."

"Design is enabling, enabling function and therefore it was invested in."

"If you are silent about your pain, they will kill you and say you enjoyed it."

"The environment requires tons of communication across teams to be effective."

"Diving into accessibility research really does lead to innovation"

"Research ops was actually there before research; it supports designers first."

"Content that is not prioritized becomes less usable and therefore less useful."

"Not all stakeholders would adopt those tools."

"Numbers drive conversations, numbers drive decisions. That's the executive language."

"Design is treated more like an expense item or a nice-to-have."

"I am one of the co-curators, I've seen the content and it's really good."

"I still have a lot of work to do because design ops is complicated."

"We need to broaden our shared definition of design ops value."

"It's hard to pull your head above water and think about the big picture."

"If we had better knowledge management in place, we'd create better soft landings for operators."

"In order to move things forward, it’s an invitation and you’re bringing people along with you."

"As practitioners, we get to create and define all of these processes."

"A big part of our job is making our work visible."

"What does it mean to be a design ops person?"

"Imagine if you could change the status quo by asking, what if?"

"Tracking design ops initiatives allows you to tell data-informed stories."

"We've developed this system to influence behavior across people and teams."

"Almost every product manager or developer... has a bad story about working with designers."

"Guided Discovery operates more like a recipe than an equation."

"We're closing out Design Ops 2024 with innovation curated by John Kuda."

"It was at the 2019 Design Ops summit in Brooklyn where I committed to design ops."