Summary
Recent advances in AI, ML and robotics have many wondering: Will there be no work left for humans to do? As long as we need to deal with climate change, protect wildlife and fragile ecology, feed the world, end disease, resettle refugees, and educate the next generation, there clearly is plenty of work for us all. The more important question is: Are organizations responsible for delivering returns to their shareholders regardless of social, environmental, and human consequences? The good news is that a new type of organization is emerging, one that delivers not just financial returns but serves the greater good of society they operate in.
Key Insights
-
•
The shift from profit-only business goals to societal contribution is changing enterprise missions and success metrics.
-
•
AI and automation will take over simple, codifiable tasks, leaving humans with more complex, strategic work.
-
•
Enterprise design skills are highly transferable to social impact work, as shown by Janaki’s NGO experience.
-
•
Systems thinking allows designers to create sustainable solutions by understanding the interconnectedness of processes and stakeholders.
-
•
Silos exist even in small NGOs and breaking them is critical for effective collaboration and innovation.
-
•
Fighting for the underdog means advocating for better user experiences even when purchasing decisions focus on features.
-
•
Effective communication requires repetition and patience to bridge gaps between message sender and receiver.
-
•
Cross-functional, diverse teams foster better solution co-creation by incorporating multiple perspectives.
-
•
Purpose-driven enterprises will demand workers to continuously develop skills suited for complexity and ambiguity.
-
•
Design thinking’s mindset of divergent and convergent thinking is essential for innovation across contexts.
Notable Quotes
"There is still so much work to be done: from dealing with climate change, protecting wildlife, rebuilding infrastructure, feeding the world, ending disease."
"Larry Fink said that to prosper over time, companies must deliver financial performance and show positive contribution to society."
"When the role of business changes, the mission and metrics must change to include societal impact."
"Human tasks will become more complex and multi-dimensional as simple tasks get automated."
"Our first superpower is systems thinking — thinking about interconnections that are often invisible but vital."
"Silos are inevitable but as enterprise designers, we find ways to work across them to get our job done."
"Fighting for the underdog means making the case for user experience in language that resonates with decision makers."
"The biggest mistake in communication is the illusion that it has happened."
"When you’re passionate about a topic, you hear the song loudly in your head; the listener just hears clapping."
"The tasks left for humans after automation will be strategic, multifaceted, creative, and complex."
Or choose a question:
More Videos
"We mostly have something called a BYOE scenario or bring your own ethics."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"The tapestry exhibition will be a three-dimensional map co-created with refugees and local school kids to reflect their stories."
Xenia Adjoubei Sean BruceEmpowering Communities Through the Researcher in Residence Program
March 29, 2023
"The only way to do research wrong is to not do it at all."
Benjamin Wiedmaier Annie MayfieldRedefining Toolkits: Unbundling to Create a Perfect Match
March 11, 2025
"Impact evaluation is where organizations struggle the most, partly because metrics often don’t fit design’s multifaceted value."
John DevanneyThe Design Management Office
November 6, 2017
"Finding allies within an enterprise and demonstrating success is how you get a foothold for experimentation culture."
Steve Sanderson Alissa Briggs Jeff Gothelf Bill ScottDiscussion
May 14, 2015
"User experience is everyone’s responsibility. It’s not just UXs."
Jemma AhmedTheme 2 Intro
January 8, 2024
"Supporting authenticity in the workplace lets people be themselves, which naturally boosts confidence."
Megan KiersteadYou Are a Badass at UX: Overcoming Imposter Syndrome
March 10, 2021
"We try to keep things as consistent as possible in terms of the API but document where platforms need to deviate to be good citizens of their environment."
PJ Buddhari Nate BaldwinMeet Spectrum, Adobe’s Design System
June 9, 2021
"If you can design an app, you can design a community."
James LangIf you can design an app, you can design a community
May 22, 2025
