Summary
Priya opens day two of Design at Scale by discussing the unique challenges faced when designing products for enterprise environments. She highlights the complexity of addressing multiple user archetypes, ensuring scalability, flexibility, security, performance, accessibility, and system integration. Priya notes that many enterprise design teams struggle with resource constraints and pressure to sacrifice quality for speed. She underscores the importance of corporate design maturity, pointing out that companies with strong design practices outperform competitors financially and in customer experience. Throughout the day, speakers will share practical methods, mindset shifts, and lessons on navigating rapid growth, low design maturity, and alignment to create impactful, user-centered products. Priya sets the stage for focusing on inspired solutions that elevate enterprise design beyond mediocrity.
Key Insights
-
•
Enterprise design requires solving complex problems across multiple user archetypes with differing goals.
-
•
Designing for scalability, flexibility, security, performance, and accessibility is essential in enterprise products.
-
•
Corporate design maturity correlates strongly with better financial results, customer loyalty, market share, and employee happiness.
-
•
Design teams in enterprises are often under-resourced and overwhelmed with demand, leading to compromised quality.
-
•
Quality is frequently deprioritized in product teams under pressure to ship faster, harming user experience.
-
•
Enterprise products must integrate smoothly within ecosystems of other complex systems.
-
•
Different levels of corporate and product design maturity create process and quality challenges.
-
•
Embedding design thinking into overall ways of working helps organizations perform better and innovate consistently.
-
•
Maintaining alignment and tapping into the creativity of the whole workforce helps deliver meaningful outcomes.
-
•
Focusing on people-centered design enables creation of inspired solutions that improve the world.
Notable Quotes
"We’re typically designing products to solve really complex issues."
"These products are often part of an ecosystem of other complex products."
"We need to design for scalability, flexibility, accessibility, security, and performance."
"Companies with high corporate design maturity perform better financially and have happier employees."
"Design teams often don’t have enough people to support everything being asked of them."
"Too often quality is the last priority and the first thing to go when teams are pressured to ship faster."
"Subpar experiences make it out into the world due to these pressures."
"Corporate design maturity is the level that businesses incorporate design thinking into their overall ways of working."
"We want to keep people at the center of our work to create inspired solutions that make the world better."
"The speakers will share hard-won lessons to help you navigate low corporate design maturity and rapid growth."
Or choose a question:
More Videos
"Anonymous idea sharing helps prevent bias when some team members have more sway or intimidate others."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"Simpler interfaces on mobile are an accessibility win for users with ADHD or cognitive challenges."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
November 17, 2022
"Anytime you have to justify something by saying just this one time, you know you’re going down a bad road."
Dan WillisEnterprise Storytelling Sessions
May 13, 2015
"We are outnumbered by engineers maybe a dozen to one, but things are improving all around."
Michael PolivkaScaling Design through Relationship Maps
November 7, 2017
"Different AI models have wildly different views of the same content; the model choice makes a big difference."
Karen McGrane Jeff EatonAI for Information Architects: Are the robots coming for our jobs?
November 21, 2024
"My kids know everything. If you listen to conversations with them, they say I know, Ma, I know."
Leisa ReicheltOpening Keynote: Operating in Context
November 7, 2018
"Clear and consistent communication really keeps design leadership accountable and promotes transparency via knowledge sharing."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Don’t be surprised by change. Expect change."
Jacqui Frey Alison RandSetting the Table for Dynamic Change
October 24, 2019
"We have to learn to speak in the language of the business to get their attention and investment."
How to Identify and Increase your "Experience Quotient"
June 15, 2018
