Summary
Priya opens day two of Design at Scale by discussing the unique challenges faced when designing products for enterprise environments. She highlights the complexity of addressing multiple user archetypes, ensuring scalability, flexibility, security, performance, accessibility, and system integration. Priya notes that many enterprise design teams struggle with resource constraints and pressure to sacrifice quality for speed. She underscores the importance of corporate design maturity, pointing out that companies with strong design practices outperform competitors financially and in customer experience. Throughout the day, speakers will share practical methods, mindset shifts, and lessons on navigating rapid growth, low design maturity, and alignment to create impactful, user-centered products. Priya sets the stage for focusing on inspired solutions that elevate enterprise design beyond mediocrity.
Key Insights
-
•
Enterprise design requires solving complex problems across multiple user archetypes with differing goals.
-
•
Designing for scalability, flexibility, security, performance, and accessibility is essential in enterprise products.
-
•
Corporate design maturity correlates strongly with better financial results, customer loyalty, market share, and employee happiness.
-
•
Design teams in enterprises are often under-resourced and overwhelmed with demand, leading to compromised quality.
-
•
Quality is frequently deprioritized in product teams under pressure to ship faster, harming user experience.
-
•
Enterprise products must integrate smoothly within ecosystems of other complex systems.
-
•
Different levels of corporate and product design maturity create process and quality challenges.
-
•
Embedding design thinking into overall ways of working helps organizations perform better and innovate consistently.
-
•
Maintaining alignment and tapping into the creativity of the whole workforce helps deliver meaningful outcomes.
-
•
Focusing on people-centered design enables creation of inspired solutions that improve the world.
Notable Quotes
"We’re typically designing products to solve really complex issues."
"These products are often part of an ecosystem of other complex products."
"We need to design for scalability, flexibility, accessibility, security, and performance."
"Companies with high corporate design maturity perform better financially and have happier employees."
"Design teams often don’t have enough people to support everything being asked of them."
"Too often quality is the last priority and the first thing to go when teams are pressured to ship faster."
"Subpar experiences make it out into the world due to these pressures."
"Corporate design maturity is the level that businesses incorporate design thinking into their overall ways of working."
"We want to keep people at the center of our work to create inspired solutions that make the world better."
"The speakers will share hard-won lessons to help you navigate low corporate design maturity and rapid growth."
Or choose a question:
More Videos
"No assistive technology user uses default settings; we spend years customizing everything to work for us."
Sam ProulxSUS: A System Unusable for Twenty Percent of the Population
December 9, 2021
"The biggest bottleneck is the bureaucracy, like the Paperwork Reduction Act, we have to creatively navigate that."
Michael LandEstablishing Design Operations in Government
February 18, 2021
"We moved from Evernote to spreadsheets, to a giant affinity board in Mirror, then to UserVoice, and finally to idiomatic software with AI."
Shipra KayanHow we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up
September 30, 2021
"Communication matters—sending an email to an executive with spelling mistakes can ruin your respect."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
"The trusted partnership between the chief of staff and the executive is critically important."
Isaac HeyveldExpand DesignOps Leadership as a Chief of Staff
September 8, 2022
"Self-service was a model with the most unknowns but possibly the biggest rewards."
Amy EvansHow to Create Change
September 25, 2024
"Super speed means enabling rapid onboarding by centralizing and streamlining a previously disparate process."
Kate Koch Prateek KalliFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 30, 2021
"You lie to yourself more than anyone else; the lie is that you are completely rational and objective."
Dave GrayLiminal Thinking: Sense-making for systems in large organizations
May 14, 2015
"Durable insights can emerge organically based on usage and referencing patterns in the system."
Matt DuignanAtomizing Research: Trend or Trap
March 30, 2020
