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Summary
Three of your research colleagues discussed and defended their respective positions on creating actionable insight in the face of politics and silos. Pariticipants then engaged with them in a discussion and Q&A, facilitated by Robin Beers. “In organizations that may not incentivize informed decision-making, researchers need to study power dynamics, cultivate their political influence, and consistently communicate their value to the business.” – Sonja Bobrowska “AI tools will change the way people consume researchers, relying more and more on receiving personalized summaries. This will only exacerbate silos and lead to miscommunication. To avoid this, the best skill researchers can learn is creating compelling visual frameworks rather than weighty reports.” – Mujtaba Hameed “The best report and presentation ever do not necessarily mean your findings will be adopted. Insights virtually don’t exist if you aren’t able to make them stick by putting them to work.” – Josh Morales
Key Insights
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Actionable insights encompass both immediate changes and long-term organizational readiness.
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Building relationships is crucial for researchers to influence decisions effectively.
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Research should not only focus on findings but also facilitate collaboration among stakeholders.
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Silos in organizations are often inevitable and require strategic navigation rather than direct confrontation.
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Understanding the political dynamics and history of an organization is vital for effective communication of insights.
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Patience is important as insights may take time to be recognized and acted upon by stakeholders.
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The context of an organization, such as its culture and power dynamics, shapes how research findings are received.
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Insights are only valuable when they are integrated into decision-making processes and widely adopted.
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Consultants and researchers must adapt their communication styles to different audiences to maximize impact.
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Creative thinking and experimentation in reporting findings can lead to better understanding and adoption.
Notable Quotes
"When we think about actionable insights, we tend to believe it’s new information that can be used directly to make a decision in the product."
"The one ingredient that made all the difference was time, simply time."
"Generative research has a shelf life of three to five years."
"What's actionable is bringing the right stakeholders in and using the research as a way for getting my client in front of more powerful people."
"What’s actionable is what makes my client look good, what gives them confidence."
"If we just stay at the report level, expecting that everyone will go through it, it's not gonna happen."
"You need to make sure people act on it; that's at least as important as reporting findings."
"Understanding power in the organization is about history and the decisions made over time."
"Research can connect different teams and highlight shared goals even amidst conflict."
"We need to define the rules of the game in an organization to foster collaboration."
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