Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Knowledge is Power: Managing the Lifeblood of the Design Org

Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023

This video is featured in the Knowledge Management playlist.

Share the love for this talk
Knowledge is Power: Managing the Lifeblood of the Design Org
Speakers: Maria Taylor
Link:

Summary

Knowledge management (KM) and KM best practices are not discussed as critical skills for DesignOps team members. DesignOps' responsibilities should include the management of tacit and codified UX knowledge. Everyone talks about design systems and insight repositories. Still, those tools only cover a portion of the UX knowledge a DesignOps team needs to create, manage and make available to the organization. DesignOps teams are responsible for creating, managing, and disseminating processes, tools, and artifacts to support the teams involved in delivering design value and impact at scale.

Key Insights

  • Explicit knowledge accounts for only about 20% of an organization's institutional knowledge; tacit knowledge makes up the remaining 80%.

  • Tacit knowledge sharing is heavily reliant on trust, self-efficacy, IT support, and the knowledge’s degree of tacitness.

  • Knowledge managers, contributors, and champions are distinct but essential roles for a successful KM system in design ops.

  • Transforming knowledge artifacts into consumable, context-rich knowledge assets increases their usability and impact.

  • Effective KM requires addressing both explicit knowledge (documents, systems) and tacit knowledge (experiences, behaviors).

  • Activating learning outcomes starts early in the KM process and involves aligning information, skills, motivation, habits, environment, and communication.

  • A culture of learning and knowledge stewardship is foundational to sustaining KM efforts within organizations.

  • Using existing tools preferred by users lowers barriers to knowledge sharing and ensures higher adoption.

  • Minimum Lovable Product (MLP) approaches, like starting with a UX glossary or a community of practice, help teams begin KM without overwhelming resources.

  • Tacit knowledge management suffers when organizations fail to assign stewardship roles like gardeners or knowledge tenders to nurture communities.

Notable Quotes

"Most of institutional knowledge is tacit, meaning it’s understood or implied without being stated."

"The more you know, the more you have the ability to make informed decisions and better control events."

"Knowledge management solutions must focus on both the explicit knowledge that can be documented and the tacit knowledge that resides in people’s experiences."

"Trust is a major enabler for tacit knowledge sharing because people must feel safe to be vulnerable and share their knowledge."

"Self-efficacy boosts motivation to share knowledge by increasing confidence in one’s ability to perform that sharing."

"If knowledge is difficult to find or hard to use, then all the great information doesn’t really help anyone."

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

"Building trust should absolutely be a core value for design ops teams aiming to steward knowledge effectively."

"Organizations often forget to assign gardener roles to communities, which causes tacit knowledge sharing efforts to fizzle out quickly."

"Start small by delivering the minimum amount of useful information, like a UX glossary or a single community of practice."

Ask the Rosenbot
Sara Logel
Your Colleagues are Your Users Too
2023 • Advancing Research 2023
Gold
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Amahra Spence
Designing for Liberation, Rehearsing Freedom
2022 • Civic Design 2022
Gold
Jen Briselli
Learning Is The Engine: Designing & Adapting in a World We Can’t Predict
2025 • Rosenfeld Community
Alexandra Schmidt
Enterprise UX Playbook
2022 • Enterprise Community
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Marina Martin
Lives on the Line: The Stakes of UX at the Scale of Government
2018 • Enterprise Experience 2018
Gold
Steve Krug
Don’t Make Me Think 3.0: What Endures and What Evolves in UX
2026 • Advancing Research 2026
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Mujtaba Hameed
Frameworks for Excellence: Using Visual Thinking and Communication to Elevate Your Research
2024 • Advancing Research 2024
Gold
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Karen McGrane
AI for Information Architects: Are the robots coming for our jobs?
2024 • Rosenfeld Community
Aleksandra Korczynska
Survey Tools
2026 • Advancing Research 2026
Gold
David Cronin
Discussion
2015 • Enterprise UX 2015
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold

More Videos

Sam Proulx

"Consistency means the same interactions always do the same things; buttons are in the same place, and flows don’t change suddenly."

Sam Proulx

Online Shopping: Designing an Accessible Experience

November 29, 2023

Mike Oren

"We ask our AI assistants to explicitly avoid leading and double-barreled questions to ensure unbiased research."

Mike Oren

Improving Democratized Research with CustomGPTs and Gems

February 25, 2026

Greg Petroff

"We’re moving toward a contextual enterprise, where everything is relevant and adaptive to the user’s situation."

Greg Petroff

Software as Material—A Redux

June 6, 2023

Allison Sanders

"When you feel your work connects to a greater purpose, you’re more invested and perform better."

Allison Sanders

Operating with Purpose

January 8, 2024

Chris Geison

"It’s too infrequent researchers ask what metrics PMs are being held to or follow up months later on project outcomes."

Chris Geison

What is Research Strategy?

March 11, 2021

Sam Proulx

"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."

Sam Proulx

Accessibility: An Opportunity to Innovate

June 8, 2022

Alnie Figueroa

"Anything being influencers means we are strategic operational leaders. We build great relationships, and we’re not connectors."

Alnie Figueroa

Teamwork: Strategies for Effective Collaboration with Other Program Management Teams

September 8, 2022

Deanna Mitchell

"Gaming is often framed as this sort of subculture that only gamers do."

Deanna Mitchell

Designing with culture: Unlocking impactful insights for Product and UX

March 12, 2025

Saara Kamppari-Miller

"Inclusive design and research is a process; it happens on a spectrum from accidental to intentional."

Saara Kamppari-Miller

Inclusive Design is DesignOps

September 29, 2021