Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Knowledge is Power: Managing the Lifeblood of the Design Org
Gold
Tuesday, October 3, 2023 • DesignOps Summit 2023

This video is featured in the Knowledge Management playlist.

Share the love for this talk
Knowledge is Power: Managing the Lifeblood of the Design Org
Speakers: Maria Taylor
Link:

Summary

Knowledge management (KM) and KM best practices are not discussed as critical skills for DesignOps team members. DesignOps' responsibilities should include the management of tacit and codified UX knowledge. Everyone talks about design systems and insight repositories. Still, those tools only cover a portion of the UX knowledge a DesignOps team needs to create, manage and make available to the organization. DesignOps teams are responsible for creating, managing, and disseminating processes, tools, and artifacts to support the teams involved in delivering design value and impact at scale.

Key Insights

  • Explicit knowledge accounts for only about 20% of an organization's institutional knowledge; tacit knowledge makes up the remaining 80%.

  • Tacit knowledge sharing is heavily reliant on trust, self-efficacy, IT support, and the knowledge’s degree of tacitness.

  • Knowledge managers, contributors, and champions are distinct but essential roles for a successful KM system in design ops.

  • Transforming knowledge artifacts into consumable, context-rich knowledge assets increases their usability and impact.

  • Effective KM requires addressing both explicit knowledge (documents, systems) and tacit knowledge (experiences, behaviors).

  • Activating learning outcomes starts early in the KM process and involves aligning information, skills, motivation, habits, environment, and communication.

  • A culture of learning and knowledge stewardship is foundational to sustaining KM efforts within organizations.

  • Using existing tools preferred by users lowers barriers to knowledge sharing and ensures higher adoption.

  • Minimum Lovable Product (MLP) approaches, like starting with a UX glossary or a community of practice, help teams begin KM without overwhelming resources.

  • Tacit knowledge management suffers when organizations fail to assign stewardship roles like gardeners or knowledge tenders to nurture communities.

Notable Quotes

"Most of institutional knowledge is tacit, meaning it’s understood or implied without being stated."

"The more you know, the more you have the ability to make informed decisions and better control events."

"Knowledge management solutions must focus on both the explicit knowledge that can be documented and the tacit knowledge that resides in people’s experiences."

"Trust is a major enabler for tacit knowledge sharing because people must feel safe to be vulnerable and share their knowledge."

"Self-efficacy boosts motivation to share knowledge by increasing confidence in one’s ability to perform that sharing."

"If knowledge is difficult to find or hard to use, then all the great information doesn’t really help anyone."

"Activation isn’t just at the end of the journey; it must be embedded throughout the knowledge management process."

"Building trust should absolutely be a core value for design ops teams aiming to steward knowledge effectively."

"Organizations often forget to assign gardener roles to communities, which causes tacit knowledge sharing efforts to fizzle out quickly."

"Start small by delivering the minimum amount of useful information, like a UX glossary or a single community of practice."

Ask the Rosenbot
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Kristen Guth, Ph.D.
Out of the FOG: A Non-traditional Research Approach to Alignment
2023 • Advancing Research 2023
Gold
Bassel Deeb
Do More With Less: Equip and Lead Design Orgs Through Adversity
2023 • DesignOps Summit 2023
Gold
Patrizia Bertini
The (r)evolution of designOps: It’s Time to Think (really) BIG
2025 • DesignOps Summit 2025
Gold
Dan Hill
Designing for the infrastructures of everyday life
2024 • Designing with AI 2024
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Renee Reid
Becoming a ResearchH.E.R (Highly Enterprise Ready)
2019 • Enterprise Experience 2019
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
Mitchell Bernstein
Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape
2021 • DesignOps Summit 2021
Gold
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Ian Swinson
Designing and Driving UX Careers
2016 • Enterprise UX 2016
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Mackenzie Guinon
M.C. Escher’s UX Research Career Ladder
2022 • Advancing Research 2022
Gold

More Videos

Molly Fargotstein

"Our definition of UX research connects the dots and helps fellow peeps make smart, strategic decisions by collecting insights directly from users."

Molly Fargotstein

Multipurpose Communication & UX Research Marketing

September 12, 2019

Dave Malouf

"Great design happens because of great designing — design is a verb, not just a noun."

Dave Malouf

Closing Keynote: Amplify. Not Optimize.

October 24, 2019

Jorge Arango

"I think of AI models as amanuenses, like super secretaries aiding scholars in the early modern period."

Jorge Arango

AI as Thought Partner: How to Use LLMs to Transform Your Notes (3rd of 3 seminars)

May 3, 2024

Daniel J. Rosenberg

"The future was already here. It’s just not evenly distributed."

Daniel J. Rosenberg

Designing with and for Artificial Intelligence

August 11, 2022

Alexis Lucio

"We’ve been taught to build fast and break things, and we often play accessibility on the back burner."

Alexis Lucio

Scaling Accessibility Through Design Systems

June 9, 2022

Peter Boersma

"We created a Slack bot that automatically created tickets from UX bug reports to help design managers discover issues faster and track recovery time."

Peter Boersma

How to Define and Maintain a DesignOps Roadmap

October 3, 2023

Ben Reason

"The mandala metaphor reminds us not to be emotionally attached to deliverables; sometimes you build to throw away."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Peter Van Dijck

"AI in design can act as a creative companion, helping explore ideas and analyze past research more efficiently."

Peter Van Dijck Louis Rosenfeld

Coffee with Lou #4: Taking a Peek Under the Rosenbot's Hood

June 14, 2024

Taylor Klassman

"AI-driven results are often 30 to 50 percent hallucinogenic—meaning not real—so we need to be cautious about overreliance."

Taylor Klassman

Shaping the Next Era of UX Research: Collaborative Forum

March 11, 2025