Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Opening Remarks
Gold
Monday, October 2, 2023 • DesignOps Summit 2023
Share the love for this talk
Opening Remarks
Speakers: Louis Rosenfeld and Bria Alexander
Link:

Summary

In the opening talk of Design Ops Summit 2023, Lou Rosenfeld warmly welcomes attendees, acknowledging the challenges faced by many in the design operations community this year, especially those feeling isolated due to layoffs or working solo in their roles. Lou encourages participants to connect and build friendships during the summit to combat loneliness. She introduces Bria Alexander, the conference curator and an influential design ops leader at Adobe who is deeply involved in diversity, equity, inclusion, and AI initiatives. Bria shares excitement about the thoughtfully curated program, which is divided into three themes: the changing nature of design ops (curated by John Kuda), practical applications (curated by Bria herself), and the intersection of design ops with other fields (curated by Sar Compre Miller). The talk also highlights logistical details: the conference runs on Pacific Time, features sponsor sessions open to all with no overlap from main programming, and includes digital swag and social events such as networking games and mixers. Attendees are urged to engage primarily via Slack channels dedicated to each session, sponsors, and general discussions, with strong support in place for customer service and a code of conduct ensuring a respectful community atmosphere. Manuel Herrera, a new sketch noter with a rich background in visual education, is introduced as a resource to capture and share conference insights visually, reducing the need for note-taking. Overall, the opening sets a tone of inclusion, support, and community while previewing a high-quality, content-rich conference experience.

Key Insights

  • Design ops practitioners often face loneliness, especially when working solo or seeking jobs, making community connection a key focus of the summit.

  • This year's summit program is divided into three thematic areas: changing design ops, practical design ops, and design ops plus.

  • Sponsor sessions run parallel but separate from the main program and are open for free attendance to anyone, even non-registered guests.

  • Slack plays a central role for live interaction, including dedicated channels and threads per session for questions and discussions.

  • A new sketch noter, Manuel Herrera, will visually document the conference, allowing attendees to focus more on sessions and less on note-taking.

  • The organizers encourage attendees to overcome virtual awkwardness by proactively initiating connections to make lasting design ops friendships.

  • The conference operates on Pacific Time by default, but attendees are encouraged to adjust the timezone on the website to avoid missing sessions.

  • Social events such as Cozy Juicy Reel games and mixers aim to foster networking and informal bonding among attendees.

  • The conference is supported by sponsors who provide significant resources enabling a high-quality experience, but sponsor sessions remain content-driven, not sales pitches.

  • A clear code of conduct and customer support infrastructure is emphasized to maintain a supportive and respectful conference environment.

Notable Quotes

"By showing up, you’re doing so not just for yourselves, but for everyone else that’s here."

"Many of you might be the only design ops person in whatever room you’re in for as much as 362 days a year."

"This is a design ops summit. You’re with your people, we get you and we all want you to do well."

"Try to walk away from this conference with at least one new design ops buddy."

"Sponsor sessions are not sales pitches but offer incredibly high quality content, and they’re free for everyone."

"Please post your questions in the thread associated with each presentation so we can see and address them."

"Manuel Herrera is here to take the burden of note-taking off us, so you can focus on the moment."

"If any of those adjectives do not apply to how you’re feeling right now, we wanna know."

"We want the Rosenfeld community, both in person and virtual, to feel as loving, supportive, and informative as possible."

"Please read our code of conduct; it’s on every page of our website and includes ways to get help if needed."

Ask the Rosenbot
Anna Avrekh
User Research, Design, and Product - A Love Story
2021 • Advancing Research 2021
Gold
Jennifer Strickland
Fireside Chat: How Design Addresses a World on Fire
2022 • Civic Design Community
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 2: Evals are your moat
2025 • Rosenfeld Community
Jackie Ho
Lead Effectively While Preserving Team Autonomy with Growth Boards
2024 • Enterprise Experience 2020
Gold
Sarah Williams
A Framework for CX Transformation
2021 • Design at Scale 2021
Gold
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Alicia Mooty
Design Staffing Models
2021 • DesignOps Summit 2021
Gold
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Bob Baxley
Theme 4: Intro
2024 • Enterprise Experience 2020
Gold
Alla Weinberg
Design Teams Need Psychological Safety: Here’s How to Create It
2022 • DesignOps Summit 2022
Gold
Louis Rosenfeld
Discussion: What Operations can teach DesignOps
2017 • DesignOps Summit 2017
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Marieke McCloskey
User Science: Product Analytics & User Research
2021 • Advancing Research 2021
Gold

More Videos

Peter Van Dijck

"It’s much easier to classify an answer than to generate an answer, and that’s why LLM as a judge works."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 2: Evals are your moat

July 23, 2025

Chris Geison

"For execs, sometimes getting them to be pilot participants makes them feel the product pain and opens them to research."

Chris Geison Cristen Torrey Eric Mahlstedt

What is Research Strategy?: A Panel of Research Leaders Discuss this Emergent Question

March 4, 2021

Jack Behar

"UXPin is a full-stack platform that bridges the gap between design and development disciplines."

Jack Behar

How to Build Prototypes that Behave like an End-Product

December 6, 2022

Abbey Smalley

"Think like a designer: approach how you build your team and scale your company’s product design practice like a design problem."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Jon Fukuda

"Who needs a designer when we have generative AI?"

Jon Fukuda

Theme One Intro

October 2, 2023

Erin Weigel

"You can never purely test an idea, only the implementation of the idea."

Erin Weigel

Get Your Whole Team Testing to Design for Impact

July 24, 2024

John Calhoun

"Design ops is a flexible and adaptable practice, meaning our goals and outcomes are usually more fluid than stable."

John Calhoun Rachel Posman

Meters, Miles, and Madness: New Frameworks to Measure the (Elusive) Value of DesignOps

September 24, 2024

Jacqui Frey

"We love small teams because we move fast and break things and figure things out on the fly."

Jacqui Frey Dan Willis

Panel Discussion: Integrating DesignOps

November 7, 2018

Amy Evans

"Change is messy and it can be uncomfortable, much like baking bread—it’s hard to imagine sticky dough turning into a perfect loaf."

Amy Evans

How to Create Change

September 25, 2024