Summary
In the opening talk of Design Ops Summit 2023, Lou Rosenfeld warmly welcomes attendees, acknowledging the challenges faced by many in the design operations community this year, especially those feeling isolated due to layoffs or working solo in their roles. Lou encourages participants to connect and build friendships during the summit to combat loneliness. She introduces Bria Alexander, the conference curator and an influential design ops leader at Adobe who is deeply involved in diversity, equity, inclusion, and AI initiatives. Bria shares excitement about the thoughtfully curated program, which is divided into three themes: the changing nature of design ops (curated by John Kuda), practical applications (curated by Bria herself), and the intersection of design ops with other fields (curated by Sar Compre Miller). The talk also highlights logistical details: the conference runs on Pacific Time, features sponsor sessions open to all with no overlap from main programming, and includes digital swag and social events such as networking games and mixers. Attendees are urged to engage primarily via Slack channels dedicated to each session, sponsors, and general discussions, with strong support in place for customer service and a code of conduct ensuring a respectful community atmosphere. Manuel Herrera, a new sketch noter with a rich background in visual education, is introduced as a resource to capture and share conference insights visually, reducing the need for note-taking. Overall, the opening sets a tone of inclusion, support, and community while previewing a high-quality, content-rich conference experience.
Key Insights
-
•
Design ops practitioners often face loneliness, especially when working solo or seeking jobs, making community connection a key focus of the summit.
-
•
This year's summit program is divided into three thematic areas: changing design ops, practical design ops, and design ops plus.
-
•
Sponsor sessions run parallel but separate from the main program and are open for free attendance to anyone, even non-registered guests.
-
•
Slack plays a central role for live interaction, including dedicated channels and threads per session for questions and discussions.
-
•
A new sketch noter, Manuel Herrera, will visually document the conference, allowing attendees to focus more on sessions and less on note-taking.
-
•
The organizers encourage attendees to overcome virtual awkwardness by proactively initiating connections to make lasting design ops friendships.
-
•
The conference operates on Pacific Time by default, but attendees are encouraged to adjust the timezone on the website to avoid missing sessions.
-
•
Social events such as Cozy Juicy Reel games and mixers aim to foster networking and informal bonding among attendees.
-
•
The conference is supported by sponsors who provide significant resources enabling a high-quality experience, but sponsor sessions remain content-driven, not sales pitches.
-
•
A clear code of conduct and customer support infrastructure is emphasized to maintain a supportive and respectful conference environment.
Notable Quotes
"By showing up, you’re doing so not just for yourselves, but for everyone else that’s here."
"Many of you might be the only design ops person in whatever room you’re in for as much as 362 days a year."
"This is a design ops summit. You’re with your people, we get you and we all want you to do well."
"Try to walk away from this conference with at least one new design ops buddy."
"Sponsor sessions are not sales pitches but offer incredibly high quality content, and they’re free for everyone."
"Please post your questions in the thread associated with each presentation so we can see and address them."
"Manuel Herrera is here to take the burden of note-taking off us, so you can focus on the moment."
"If any of those adjectives do not apply to how you’re feeling right now, we wanna know."
"We want the Rosenfeld community, both in person and virtual, to feel as loving, supportive, and informative as possible."
"Please read our code of conduct; it’s on every page of our website and includes ways to get help if needed."
Dig deeper—ask the Rosenbot:
















More Videos

"Let's keep up those discussions in Slack—there's some really good stuff going on today."
Uday GajendarTheme Four Intro
June 6, 2023

"A good two-factor system offers multiple methods, like authenticator apps, calls, and texts, with generous timeouts."
Sam ProulxOnline Shopping: Designing an Accessible Experience
October 3, 2023

"We’re the voice of the employee—we’re arbiters of truth, defenders of experience, and sometimes validators against manipulation."
Kristin WisnewskiMeasuring What Matters
October 23, 2019

"We launched the Benefits Hub in just a few days during a hackathon at the start of the pandemic."
Alan Williams Rose DeebDesigning essential financial services for those in need
February 10, 2022

"High-performing cross-functional teams self-organize around shared goals even with ambiguous roles."
Matt LeMayYou Don’t “Get” Anyone to Do Anything
December 6, 2022

"Without your research, feedback, and engagement, we would never have pulled together such a diverse slate of speakers."
Bria AlexanderOpening Remarks
June 9, 2021

"If you don’t have any conflict, that means you have no trust."
Louis RosenfeldDiscussion: What Operations can teach DesignOps
November 6, 2017

"If you don't understand what your audience values, you won’t prove value."
Dianne QueReal Talk: Proving Value through a Scrappy Playbook
October 23, 2019

"Craft isn't gonna help you feel more fulfilled, influential or powerful. It cannot meet that need."
Jess GrecoClaiming your power: Practical tools for amplifying your unique voice
March 13, 2025