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Summary
Design systems, processes and guidelines have made UI design more consistent and more efficient from concept to implementation, but what comes after better and faster design? In this talk Craig challenges UX practitioners to take on perhaps the most pressing issue in technology today – creating more ethical design.
Key Insights
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Design systems significantly enhance efficiency, speed, and consistency in product development.
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Ethics in design is becoming increasingly crucial as technology and user manipulation rise.
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Dark patterns are ubiquitous and designed to extract user value rather than provide it.
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Implementing ethical design practices can mitigate legal risks and improve brand reputation.
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Designers should advocate for ethical practices in team discussions and decision-making.
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Creating frameworks for ethical design can help combat the prevalence of misleading patterns.
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Leadership buy-in is essential for establishing a culture of ethical design within organizations.
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Competitive analyses often lead to a convergence of dark patterns; unique design should be prioritized over imitation.
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Ethical design should be embedded into design principles to ensure long-term adherence and practice.
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Practitioners should consider conducting audits of existing products to identify and rectify unethical patterns.
Notable Quotes
"Going from no design system to a system should see at least a 25% increase in product development efficiency."
"We've lost the plot in tech - we were supposed to be making the world a better place."
"It often feels like we are copying each other's patterns, creating a downward spiral that extracts more from users."
"Conceiving a design system as a means to create more ethical design could reshape tech's impact on society."
"Designers need to speak truth to power and engage their creative abilities to materially change how and what is produced."
"Doing nothing is not a neutral act; ignorance doesn’t absolve you from responsibility."
"Design systems should make it hard to do the wrong thing, not just easy to do the right thing."
"Making something easier isn’t always better; it can create addictive behaviors."
"If you're not paying for the product, you are the product; the attention economy shifts focus away from user benefit."
"It’s crucial for the design community to take responsibility for the ethical ramifications of their work."
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