Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Embracing participation to unlock deeper truths in commercial research
Gold
Wednesday, March 12, 2025 • Advancing Research 2025
Share the love for this talk
Embracing participation to unlock deeper truths in commercial research
Speakers: Nidhi Singh Rathore and Amber Davis
Link:

Summary

Participatory research and co-design have long been seen as tools for the third sector, yet they hold untapped potential for both the commercial and public sectors. These transformative techniques can unlock richer, more inclusive insights, empowering you to move beyond surface-level knowledge. In a time when the demand for equity and deeper insight is growing, it’s vital to embrace and operationalize participatory methods. We’ll show you how to weave these methods into your everyday commercial work, driving innovation, engagement, and meaningful impact across organizations.

Key Insights

  • Participatory research is as much a mindset as a methodology, changing how research is conceptualized and executed.

  • Traditional research often reinforces hierarchical power, while participatory research democratizes knowledge creation.

  • Deconstructing and simplifying traditional tools like journey maps helps enable true co-creation with participants.

  • Participatory research is valuable at all stages of product development, especially in the exploratory and generative phases.

  • Using low-fidelity artifacts like storyboards or collages encourages participant creativity and richer insights.

  • Stakeholder resistance to participatory methods often stems from fear of unknowns and unfamiliarity with outcomes.

  • Involving stakeholders as co-facilitators or participants in sessions can ease their concerns and increase buy-in.

  • Managing candid, passionate participant feedback requires framing it as a positive sign of engagement, not defiance.

  • Creating clear engagement guidelines and setting expectations helps build psychological safety in participatory sessions.

  • Participatory research can reveal systemic issues by amplifying voices closest to the problem, enabling deeper understanding.

Notable Quotes

"Participatory research isn't just a method, it is a mindset that can radically transform the way we do research and the impact we make."

"Too often research is something we do to people, but participatory research invites participants as co-creators of knowledge."

"I think of a journey map as a suggestion, not a rule, and I might take parts of it to fit the context and people."

"Participatory research feels more like improv, not a scripted play; you don't know where the session will go, which is exciting."

"Using modules or templates in co-design helps participants remix and add, making it easier to surface rich insights."

"Stakeholders often fear participatory research because they don’t know the resources required or the outcomes they’ll get."

"I sometimes avoid the word participatory because it can sound scary; I just call it research and let it be participatory by default."

"Participatory sessions provide a unique chance to connect with users who might otherwise be hard to reach."

"Candor and passionate feedback from participants shows they believe their input matters and are willing to be vulnerable."

"We have to set expectations that what we discuss might be a blue sky vision and won't necessarily be implemented immediately."

Ask the Rosenbot
Ron Bronson
Design, Consequences & Everyday Life
2022 • Civic Design 2022
Gold
Sarah Kinkade
Design Management Models in the Face of Transformation
2022 • Design at Scale 2022
Gold
Heidi Trost
When AI Becomes the User’s Point Person—and Point of Failure
2025 • Rosenfeld Community
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold
Sarah Rink
Remote User Research: Dos and Don'ts from the Virtual Field
2020 • Advancing Research Community
Wendy Johansson
An Education on Design Education for Orgs
2021 • Design at Scale 2021
Gold
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • DesignOps Summit 2021
Gold
Farid Sabitov
Theme Four Intro
2022 • DesignOps Summit 2022
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community
Erin May
Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org
2022 • Advancing Research 2022
Gold
Dean Broadley
Not Black Enough to be White
2024 • DesignOps Summit 2020
Gold
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Louis Rosenfeld
Opening Remarks
2023 • Advancing Research 2023
Gold
Sarah Sgarlato Pierini
From Passion to Execution: A Story of Evolving Research Maturity at LinkedIn
2022 • DesignOps Summit 2022
Gold
Iulia Cornigeanu
QuantQual Book Club: Small Data
2024 • QuantQual Interest Group

More Videos

Leisa Reichelt

"People can make up an opinion about anything if asked, which leads to the query effect."

Leisa Reichelt

The Five Dysfunctions of Democratized Research at Scale

March 30, 2020

Dana Bishop

"The QX score combines behavioral and attitudinal metrics to better understand what users do and why."

Dana Bishop

2022: The Year UX Demonstrates its Business Impact

March 11, 2022

Lisanne Norman

"Startups promised limitless growth but often had cultures of microaggressions, isolation, and favoritism."

Lisanne Norman

Why I Left Research

March 27, 2023

Peter Van Dijck

"The Rose Bot has read everything—every piece of Rosenfeld’s knowledge—to help users access it."

Peter Van Dijck

Building the Rosenbot

June 4, 2024

Holly Cole

"As a leader, it’s your job to be inspiring and impress upon people how much you care about their success and the organization’s success."

Holly Cole

Panel Discussion: Growing People and Teams

November 8, 2018

Jon Fukuda

"Often tooling is a vacuum particularly around insights repositories—everyone wants it or no one wants it."

Jon Fukuda Jake Burghardt Jose Coronado Natalie Dunbar Denise Tilles

All the Ops: Successful cross-functional collaboration

September 10, 2025

Kaaren Hanson

"Our CEO Brad Smith said, I’m all in on Design for Delight, but no new content — it has to reinforce what we already do."

Kaaren Hanson

Stop Talking, Start Doing

June 9, 2017

Saara Kamppari-Miller

"Who are we excluding? That is the better question to ask when talking about inclusive design."

Saara Kamppari-Miller

Inclusive Design is DesignOps

September 29, 2021

Louis Rosenfeld

"Design and product is more about making sure design is part of product than implying any subordination."

Louis Rosenfeld Christian Crumlish

Opening Remarks

November 29, 2023