Rosenverse
Beyond Insights: Researchers as Organizational Change Catalysts

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Beyond Insights: Researchers as Organizational Change Catalysts

Gold
Monday, March 25, 2024 • Advancing Research 2024
Share the love for this talk
Beyond Insights: Researchers as Organizational Change Catalysts
Speakers: Robin Beers
Link:

Summary

Researchers must adeptly navigate a dual remit in organizations. The initial challenge involves delivering insights that matter. The subsequent task requires discerning the necessary adjustments the organization must undertake to effectively act upon those insights. In this presentation, we’ll talk about a model of change and a theory of power to enable researchers to embrace and fulfill their dual mission. It is at this intersection of meaning and action that research can impact lives.

Key Insights

  • Research impact should be viewed beyond immediate innovation or revenue, focusing also on organizational learning and reflection.

  • Mindset shifts within organizations are essential precursors to sustainable change from research insights.

  • Power structures, especially the 'power core', heavily influence which research insights can be acted upon.

  • Researchers often work in environments where stakeholders have little incentive and sometimes disincentives to change their minds.

  • The Wells Fargo scandal illustrates how reward structures and culture can cause unethical behavior despite known risks.

  • Using frameworks like Jake Galbraith's star model with a cultural overlay helps locate where insights may create organizational impact or resistance.

  • Double loop learning encourages organizations to question internal assumptions, enabling deeper change versus simple corrective actions.

  • Building coalitions and alliances is critical for researchers to safely surface controversial or inconvenient insights.

  • Ethical responsibility is integral for researchers, who must balance organizational profit motives with honoring participant voices.

  • Psychological safety and humble inquiry are vital cultural conditions for employees to speak up about uncomfortable truths.

Notable Quotes

"We are the only thing we can control, how quickly we learn and how we adapt based on that learning."

"Great research doesn’t automatically have the intended impact because people may not want their minds changed."

"Why do you call branches stores? Are you there to help me with my finances or to sell me something I don’t need or want?"

"The executive’s interpretation was completely out of line with the customers’ realities."

"Power core is where senior executives really care about outcomes or functions that hold power."

"Anticipate resistance; if a project has a lot of scrutiny, controversial insights are likely."

"Research is not just delivering insights out there in a transactional model, but in a dialogic model."

"You have to trust your gut—your moral center is your best guide for speaking up."

"Building coalitions and embedding research insights within the culture is essential for long-term impact."

"Good research does not speak for itself; it requires a whole communication plan and explicit role as a catalyst for change."

Ask the Rosenbot
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Angelos Arnis
State of DesignOps: Learnings from the 2021 Global Report
2021 • DesignOps Summit 2021
Gold
Vanessa Varin
Feedback: The Other F-Word
2025 • DesignOps Summit 2025
Gold
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Andy Warr
Under My (Research) Umbrella: The Benefits and Challenges of Building a Unified Insights Function
2024 • Advancing Research 2024
Gold
Catt Small
Moving from Execution to Strategy as a Designer
2022 • Design in Product 2022
Gold
Tristin Oldani
Turning awareness into action with Climate UX
2025 • Climate UX Interest Group
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Lisa Spitz
Building Trust Through Equitable Research Practices
2022 • Civic Design 2022
Gold
Niko Laitinen
Adaptable Org Design for Resilient Times
2021 • Design at Scale 2021
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Terry Buckman
Wargaming (An Introduction)
2023 • Enterprise Community
Megan Blocker
Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research
2024 • Advancing Research 2024
Gold
Michael Weir
Mixed Methods and Behavioural Science
2023 • Rosenfeld Community
Jon Fukuda
Storytelling for DesignOps
2023 • DesignOps Community

More Videos

Victor Udoewa

"Awareness leads to feeling stuck because we don’t know what to do or don’t feel empowered to act."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Bill Scott

"Features eventually become barnacles that are impossible to scrape off the boat."

Bill Scott

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise

May 14, 2015

Lija Hogan

"Nonprofits often treat communities served as stakeholders, which drives authentic inclusion in design."

Lija Hogan

Contexts of Use: A Framework for Connection

December 9, 2021

Aurobinda Pradhan

"We support Google HEART metrics to show design impact aligned with business goals."

Aurobinda Pradhan Shashank Deshpande

Introduction to Collaborative DesignOps using Cubyts

September 9, 2022

Jilanna Wilson

"Our mission is to support the methods and processes devoted to producing high quality design."

Jilanna Wilson

Distributed DesignOps Management

February 26, 2019

Peter Van Dijck

"An agent is a model using tools in a loop, making plans, reasoning, and calling tools until it’s done."

Peter Van Dijck

Building impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!

July 30, 2025

Nicole Aleong

"Integration is coming: research teams will drop labels and collaborate across disciplines to deliver richer insights."

Nicole Aleong Michaela Mora Prayag Narula Brianna Sylver

What UX research can learn from other research practices [Advancing Research Community Workshop Series]

September 14, 2023

Beth Chappell

"What AI is asking out of every individual contributor is to take on the skill set of a manager."

Beth Chappell

Leading through ambiguity: Supporting a design team relearning their craft

June 9, 2026

Llewyn Paine

"Today’s speakers come from real world companies facing real consequences for their choices about AI."

Llewyn Paine

Day 1 Using AI in UX with Impact

June 10, 2025