Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Beyond Insights: Researchers as Organizational Change Catalysts
Gold
Monday, March 25, 2024 • Advancing Research 2024
Share the love for this talk
Beyond Insights: Researchers as Organizational Change Catalysts
Speakers: Robin Beers
Link:

Summary

Researchers must adeptly navigate a dual remit in organizations. The initial challenge involves delivering insights that matter. The subsequent task requires discerning the necessary adjustments the organization must undertake to effectively act upon those insights. In this presentation, we’ll talk about a model of change and a theory of power to enable researchers to embrace and fulfill their dual mission. It is at this intersection of meaning and action that research can impact lives.

Key Insights

  • Research impact should be viewed beyond immediate innovation or revenue, focusing also on organizational learning and reflection.

  • Mindset shifts within organizations are essential precursors to sustainable change from research insights.

  • Power structures, especially the 'power core', heavily influence which research insights can be acted upon.

  • Researchers often work in environments where stakeholders have little incentive and sometimes disincentives to change their minds.

  • The Wells Fargo scandal illustrates how reward structures and culture can cause unethical behavior despite known risks.

  • Using frameworks like Jake Galbraith's star model with a cultural overlay helps locate where insights may create organizational impact or resistance.

  • Double loop learning encourages organizations to question internal assumptions, enabling deeper change versus simple corrective actions.

  • Building coalitions and alliances is critical for researchers to safely surface controversial or inconvenient insights.

  • Ethical responsibility is integral for researchers, who must balance organizational profit motives with honoring participant voices.

  • Psychological safety and humble inquiry are vital cultural conditions for employees to speak up about uncomfortable truths.

Notable Quotes

"We are the only thing we can control, how quickly we learn and how we adapt based on that learning."

"Great research doesn’t automatically have the intended impact because people may not want their minds changed."

"Why do you call branches stores? Are you there to help me with my finances or to sell me something I don’t need or want?"

"The executive’s interpretation was completely out of line with the customers’ realities."

"Power core is where senior executives really care about outcomes or functions that hold power."

"Anticipate resistance; if a project has a lot of scrutiny, controversial insights are likely."

"Research is not just delivering insights out there in a transactional model, but in a dialogic model."

"You have to trust your gut—your moral center is your best guide for speaking up."

"Building coalitions and embedding research insights within the culture is essential for long-term impact."

"Good research does not speak for itself; it requires a whole communication plan and explicit role as a catalyst for change."

Ask the Rosenbot
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Erin Weigel
Failure Friday #6: 90% of Everything I Do is Either Broken or Pointless
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks Day 2
2024 • Advancing Research 2024
Gold
Jorge Arango
[Demo] How to re-categorize content at scale using LLMs
2024 • Designing with AI 2024
Gold
Chloe Amos-Edkins
A Cultural Approach: Research in the Context of Glocalisation
2023 • Advancing Research 2023
Gold
Charlotte Vorbeck
Pipeline to Civic Design
2021 • Civic Design 2021
Gold
JP Allen
Navigating the UX Tools Landscape
2021 • DesignOps Summit 2021
Gold
Rich Mironov
How Can Product Managers and UXers Help Each Other (and Why are Product Folks so Annoying Sometimes)?
2022 • Design in Product 2022
Gold
Smitha Papolu
Theme 3 Discussion
2024 • Enterprise Experience 2020
Gold
Dr. Jamika D. Burge
A Genuine Conversation about the Future of UX Research
2024 • Advancing Research Community
Sam Proulx
Accessibility: An Opportunity to Innovate
2022 • Civic Design 2022
Gold
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Craig Villamor
Resilient Enterprise Design
2017 • Enterprise Experience 2017
Gold
Satyam Kantamneni
Do You Have an Experience Vision?
2023 • Enterprise Community
Billy Carlson
Ideation tips for Product Managers
2022 • Design in Product 2022
Gold
Michelle Morrison
Culture Design
2020 • DesignOps Community

More Videos

Sam Proulx

"Accessibility isn’t a checkbox you run automated tests for; you must involve people with disabilities to benchmark success."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023

Ignacio Martinez

"We built a career path to make evaluations as fair and consistent as possible across roles."

Ignacio Martinez

Fair and Effective Designer Evaluation

September 25, 2024

Sarah Kinkade

"The pod system gave leads more credibility and leadership opportunities while supporting junior growth."

Sarah Kinkade Mariana Ortiz-Reyes

Design Management Models in the Face of Transformation

June 8, 2022

Daniel Gloyd

"The Shaker village sidewalks followed people’s natural inclinations, not forcing unnatural movement."

Daniel Gloyd

Warming the User Experience: Lessons from America's first and most radical human-centered designers

May 9, 2024

Patrick Boehler

"Traditional metrics create a dangerous illusion where we optimize for what we can measure, not what people actually need."

Patrick Boehler

Fishing for Real Needs: Reimagining Journalism Needs with AI

June 10, 2025

Andy Barraclough

"Our AI tools help with speed and efficiency, and also help save money by reducing redundant research."

Andy Barraclough Betsy Nelson

From Costly Complexity to Efficient Insights: Why UX Teams Are Switching To Voxpopme

September 23, 2024

Alexandra Schmidt

"User-centered design methods can be used at every stage of policy making, from intention setting to evaluation."

Alexandra Schmidt

Why Ethics Can't Save Tech

November 18, 2022

Louis Rosenfeld

"Our job as design teams is to teach others what we do, not to feel insecure about sharing."

Louis Rosenfeld

Discussion: What Operations can teach DesignOps

November 6, 2017

Mitchell Bernstein

"We’re literally using AI to help AI build AI, including bias detection and correction in the process."

Mitchell Bernstein

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

September 29, 2021