Why Your Design Team Is Quitting, And How To Fix It
Summary
Thurston’s team weathered the great resignation with resilience and thrived in the face of change; it left them even stronger.
In this talk, Thurston will teach you practical tools and processes for creating a Design Practice North Star, skills matrix, and an inclusive set of cultural rituals to build trust and create safety for your team, especially within a large organization. If you're looking to level up your leadership practice in order to acquire and retain incredible talent who generate outstanding outcomes, this talk is for you!
Key Insights
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The pandemic accelerated rethinking team retention and work culture, especially in UX teams.
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About a third of Liam's UX team left early in the pandemic, highlighting retention challenges.
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Creating a clear career path with a transparent skills matrix significantly improves retention.
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Soft skills such as communication, leadership, and influence are as critical as hard skills in career growth.
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Involving the entire team in co-creating purpose statements and competencies leads to higher buy-in and clarity.
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Low-pressure ambient workshops spread over several days facilitate better engagement and richer input.
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Aligning UX team purpose and career frameworks with the company's mission is essential to coherence and retention.
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Cultural rituals like bi-weekly shoutouts and rotating work-in-progress show-and-tells build stronger team bonds.
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Collaboration with HR during role redesign and career framework creation is critical for organizational alignment.
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Iterative testing, feedback loops, and allowing teams to customize tracking tools drive adoption and meaningful improvements.
Notable Quotes
"Being intentional about how we spend our time is the purest manifestation of our values and our value."
"If your team sees a clear path of mastery in your organization, they’re much more likely to stay."
"Mastery is achievable, whether you have 10,000 hours or not—it’s about building that portfolio and case studies."
"All your team wants to do is win at career Bingo or career Snakes and Ladders, hopefully more ladders."
"Soft skills often are a multiplier on your hard skills—they’re just as valuable, if not more so."
"We ran ambient workshops so folks could contribute on their own time and remove the friction of synchronous meetings."
"Our skills matrix became the center of gravity for our practice—it started writing job descriptions and guiding recruitment."
"Building a great culture means caring for individuals and creating rituals like recognition and shared learning."
"Cross-functional relationships often matter more to output than relationships within the immediate team."
"When your team sees themselves in your North Star and structure, they feel safe, secure, and inspired to stay."
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