Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Lessons Learned from a 4-year Product Re-platforming Journey
Gold
Wednesday, June 9, 2021 • Design at Scale 2021
Share the love for this talk
Lessons Learned from a 4-year Product Re-platforming Journey
Speakers: Malini Rao
Link:

Summary

Lots of legacy enterprise product suites are being re-platformed to become updated SaaS offerings and offer richer, responsive, device agnostic experiences. While the benefits of such initiatives are many for the business and their customers, it also comes wrought with many major challenges in strategy, technology, time to market and managing change and disruption for the existing customer base. This talk will present a case study and 10 learnings from a 4-year long re-platforming journey of UKG Ready, a HCM product suite. As we follow the journey, we will also learn from UX strategy and contributions at each stage.

Key Insights

  • Legacy enterprise applications often persist due to high risk and complexity despite technology advances.

  • Re-platforming on the cloud varies from simple re-hosting to full refactoring and requires tailoring to business goals.

  • UX teams need to evolve from embedded roles to centralized, strategic influencers in re-platforming projects.

  • Focusing too narrowly on one persona, such as end users, risks neglecting important power users and administrators.

  • A blended approach combining visual refreshes and incremental re-platforming can ease transitions but requires careful consistency.

  • Designing for change includes not just usability but also product consumability like adoption speed and time to value.

  • Robust change management addresses both external customers and internal teams to align rationale and reduce resistance.

  • Initial customer resistance to change is natural and may mask genuine pain points, requiring feedback at scale with qualitative and quantitative data.

  • Hyper-focus on individual features or modules can cause loss of peripheral vision, leading to fragmented experience and customer frustration.

  • Maintaining team morale during long, complex transformations is critical for sustained success and delivering customer value.

Notable Quotes

"Legacy applications linger because changing them is risk-ridden and a major undertaking."

"No two re-platforming journeys are exactly the same, and there isn't one single formula that works every time."

"We did a blended approach with a visual refresh first to minimize differences between old and new and buy time."

"We neglected our power users during the responsive, one-size-fits-all strategy, and it really hurt us."

"Re-platforming is transformative not just for the product but also for the people, teams, and organization."

"There is no solid way to control the course of your re-platforming project; being flexible is essential."

"The curse of hyper-focus means you lose peripheral vision and miss the larger context and customer needs."

"Designing for change means focusing on learnability and product consumability, not just ease of use."

"Managing resistance is mental; customers might resist because they've learned workarounds with legacy systems."

"Keep a pulse on your team morale because re-platforming journeys can either enrich or burn out your people."

Ask the Rosenbot
Rebecca Gimenez
Work in Progress: Service Design at Airbnb
2024 • Advancing Service Design 2024
Gold
Lily Aduana
5 Reasons to Bring Your Recruiting in-House (and How To Do It)
2021 • Advancing Research 2021
Gold
Noreen Whysel
Short Take #4: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold
Yolanda Rankin
Black Feminist Epistemology as a Critical Framework for Equitable Design
2021 • Advancing Research 2021
Gold
Megan Blocker
Positioning insight: Structuring teams, roles and careers for a changing research landscape
2025 • Advancing Research 2025
Gold
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Kristen Honey
"Let’s Talk About Data and Crisis”: Public Digital Service Delivery = Open Data + Human Centered Design
2021 • Civic Design Community
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Matt Bernius
Learnings from Applying Trauma-Informed Principles to the Research Process
2022 • Advancing Research 2022
Gold
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold
John Mortimer
Panel Discussion
2024 • Advancing Service Design 2024
Gold
Megan Nipe
Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging
2021 • Civic Design 2021
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Sean McKay
Whole Product Thinking: Expanding beyond problem and solution space thinking
2024 • Rosenfeld Community
Louis Rosenfeld
Founder’s Welcome
2022 • Design in Product 2022
Gold

More Videos

Boon Yew Chew

"Enterprise UX is really hard because, in addition to designing for products, we also design for our own change and the change our colleagues navigate."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Landon Barnes

"Statistical significance tells you if a change is likely not random, but it does not tell you if the change matters to your business."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Patrizia Bertini

"We have immature teams where design is still seen as aesthetic rather than strategic experience functionality."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Jacqui Frey

"Design Ops needs to be flexible and change as the organization and culture evolve."

Jacqui Frey

Scale is Social Work

March 19, 2020

Robert Schwartz

"She wants a small sachet she can buy every few days for a few pesos. What she really wants is to recapture time."

Robert Schwartz

We're Here for the Humans

June 9, 2017

Tamara Hale

"To some people, acts of bodily modification may seem inauthentic, maybe even a betrayal of my unique self."

Tamara Hale

War Stories LIVE! Tamara Hale

March 30, 2020

Zariah Cameron

"Jobs are always asking me for three references; I might start asking for three happy employees."

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Dave Hoffer

"AI isn’t about being an expert for most roles yet, but being AI conversant and experimental is crucial."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Feleesha Sterling

"You wanna do rapid research when the feedback or the findings is gonna be focused and impactful."

Feleesha Sterling

Building a Rapid Research Program

May 18, 2023