Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Learning Over Outcomes
Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
Learning Over Outcomes
Speakers: Brenna Fallon
Link:

Summary

As organizations scale, we risk over-engineering the way design teams work. This can mean creating brittle systems and discouraging true innovation. In this talk, we’ll explore learning-centered approaches as a way to embrace change and foster long-term success — and how we can find inspiration from our childhood roots.

Key Insights

  • Montessori principles of independence, order, and developmental stages are key to creating adaptable and resilient UX teams.

  • Google’s culture embraces a 20% time policy that encourages independent exploration, leading to major product innovations like Gmail.

  • OKRs at Google are bi-directional, written by the teams responsible for outcomes, and graded to encourage ambitious goals rather than perfection.

  • The double diamond model helps surface real problems through divergent thinking but struggles without embedding continuous user research.

  • The squad model offers autonomy and motivation but can lead to fragmented visions and burnout in scarce disciplines like user research.

  • The research train model prioritizes rapid user feedback and learning but demands cultural shifts, significant budget, and changes in engineering incentives.

  • Psychological safety is the most critical factor for high team performance, outweighing consensus decision-making or co-location.

  • Effective teams rely more on how members interact and structure work than on individual talent or workload balance.

  • Program managers should prioritize iterative experimentation, celebrating failure and learning rather than clinging to fixed outcomes.

  • Human factors like treating individuals with empathy and avoiding viewing them as mere resources are essential for managing change.

Notable Quotes

"It matters what you build, but it matters more if you learn."

"The greatest sign of success for a teacher is just to be able to say the children are now working as if I did not exist."

"If you get a perfect OKR score, it means you didn’t set your sights high enough."

"People work with autonomy, mastery, and purpose. Autonomy is very motivating."

"Psychological safety is far and away the key ingredient for teams being effective."

"Engineers spending 40 to 50% of their time building prototypes for research studies don’t have launch metrics to show for promotions."

"Design your processes around learning. Celebrate especially when you fail—you often learn the most then."

"Never forget the individual. People are less predictable than algorithms, but they’ll get you through change."

"If you forget the individual, you cut out psychological safety, which is the foundation for dependability and structure."

"Growth and learning is your long term change management plan—does it take letting go of a clear outcome? Yes, but it’s worth the leap."

Ask the Rosenbot
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Ren Pope
Building Experiences for Knowledge Systems
2023 • Enterprise UX 2023
Gold
Ovetta Sampson
Managing the Human Engagement Risks of AI
2025 • Designing with AI 2025
Gold
Luz Bratcher
This Is a Talk for Tired People
2022 • Design at Scale 2022
Gold
Kyle Godbey
Non-linear service design for complex adaptive systems
2025 • Rosenfeld Community
Theresa Slate
Why Changing Hearts & Minds Doesn’t Work When Promoting DE&I Efforts, but Checklists Do
2023 • DesignOps Summit 2023
Gold
Laine Riley Prokay
How DesignOps can Drive Inclusive Career Ladders for All
2021 • DesignOps Summit 2021
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Bryce Benton
[Demo] AI-powered UX enhancement: Aligning GitHub documentation with USWDS at Austin Public Library
2024 • Designing with AI 2024
Gold
Wendy Johansson
Be a Product Boss!
2022 • Design in Product 2022
Gold
Justin Entzminger
Risk and Reward: How to Diversify the Field of Civic Innovators and Designers
2022 • Civic Design 2022
Gold
Brenna Fallon
Learning Over Outcomes
2019 • DesignOps Summit 2019
Gold
Kate Stern
Scaling Learning for the Future
2022 • DesignOps Summit 2022
Gold
Alex Hurworth
Designing a Contact Tracing App for Universal Access
2020 • DesignOps Summit 2020
Gold
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
Alana Washington
Theme 3 Intro
2021 • DesignOps Summit 2021
Gold

More Videos

Kit Unger

"Teams only think about a specific customer obsession persona and lose sight of upstream or downstream effects and other personas."

Kit Unger Jackie Ho Veevi Rosenstein Vasileios Xanthopoulos

Theme 2: Discussion

January 8, 2024

Mariesa Lenz

"The queen is not a decision-maker, she’s just there to reproduce."

Mariesa Lenz

What Beekeeping Taught me about Product Teams

October 29, 2025

Jesse Zolna

"There’s no half-assing it. If you want to be involved in developing solutions, you better have significant client exposure."

Jesse Zolna

Inviting the Whole Org to Come See For Yourself

March 30, 2020

Catt Small

"Keeping your craft sharp, learning new tools like auto layout in Figma, and challenging yourself help maintain relevance."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Louis Rosenfeld

"The relationship with AI is like having a gopher or minion — don’t give it the final decision."

Louis Rosenfeld Billy Carlson Jon Fukuda Maria Taylor

How AI will Change DesignOps Tooling

October 3, 2023

Sheryl Cababa

"Today’s problems come from yesterday’s solutions — unintended consequences emerge when systems aren’t fully understood."

Sheryl Cababa

Expanding your Design Lens with Systems Thinking

March 28, 2023

Saara Kamppari-Miller

"Our KSPs do not change year over year because changing them frequently is disruptive for the business direction."

Saara Kamppari-Miller Nicole Bergstrom Shashi Jain

Key Metrics: Comparing Three Letter Acronym Metrics That Include the Word “Key”

November 13, 2024

John Devanney

"You can’t measure long-term relationship value with KPIs meant for short-term performance indicators."

John Devanney

The Design Management Office

November 6, 2017

Erika Flowers

"Mural is not just a digital whiteboard — it is the digital office space where collaboration happens across time and space."

Erika Flowers

Introduction to MURAL for UX

June 11, 2021