Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Setting the Table for Dynamic Change
Gold
Thursday, October 24, 2019 • DesignOps Summit 2019
Share the love for this talk
Setting the Table for Dynamic Change
Speakers: Jacqui Frey and Alison Rand
Link:

Summary

Change is the rule, not the exception, and it’s the catalyst for innovation and growth. Design as a discipline is rooted in the process of iteration and change. However, scaling design requires a certain level of preparation in the system for it to be understood, absorbed, and implemented. This process manifests itself in and through Design Operations. In this session, Alison and Jacqui will lead the audience through some interactive exercises to better understand change and outline how DesignOps can help their design orgs navigate ambiguity.

Key Insights

  • Acknowledging and sharing failure can foster a supportive community.

  • Change management requires careful orchestration and collaboration across the organization.

  • Effective design operations are not just about design; they involve understanding the entire ecosystem.

  • Building trust is crucial for effective change management.

  • Communicating change effectively can facilitate acceptance within teams.

  • Start with small foundational changes to create momentum.

  • Design change takes time and involves continuous iteration and adjustment.

  • Empathy and understanding of others' perspectives can enhance change efforts.

  • Design leaders must be adaptable and ready to face surprises during change initiatives.

  • Change is inherently a collective experience that necessitates a shared sense of purpose.

Notable Quotes

"You'll often enjoy success stories at conferences, but we need to get real about failure."

"I thought I could single-handedly bring design thinking to my organization and quickly learned I couldn't."

"Change is a process by design, and we need to acknowledge that it’s not always linear."

"You will have zero successes if you're not trying at all."

"Acknowledge the high risk of failure at your specific organization."

"I never thought I could visualize where everyone was working, and it built trust."

"It's a delicate dance to strike the right balance of managing change."

"Remember that design ops is not just about design."

"The path to change often requires you to go back and adjust your plans."

"Moving forward in organizations involves listening to understand before expecting acceptance."

More Videos

Saara Kamppari-Miller

"Design needs to be a collective responsibility, not just a design team task."

Saara Kamppari-Miller

DesignOps for Inclusive Design and Accessibility

May 26, 2022

Rusha Sopariwala

"We truly believe that when all of us win together, we can achieve so much more."

Rusha Sopariwala

Remote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+

June 9, 2022

Tess Dixon

"Unless you're a literal kitten, there is nothing you can do to make 100% certain that people will be happy."

Tess Dixon

C'mon Get Happy

September 29, 2021

Greg Petroff

"Every creativity that people have gets deflated when they hear the word 'no.'"

Greg Petroff

Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry

June 9, 2021

Kim Fellman Cohen

"The pilot didn’t go well, but it's just an opportunity to learn."

Kim Fellman Cohen

Measuring the Designer Experience

October 23, 2019

Catt Small

"Your work should be anchored in user insights and business opportunities."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Jodi Forlizzi

"User-centered design must adapt when working with AI, often starting with data sets instead of users."

Jodi Forlizzi

Design and AI innovation

June 5, 2024

Samuel Proulx

"When heading structure isn't how you expect it to be, it impacts your ability to navigate the page well."

Samuel Proulx Laur Baek

Inclusive Research: Debunking Myths and Getting Started

March 12, 2025

Séamus Byrne

"Welcome everybody. It's an honor to be kicking off today's festivities."

Séamus Byrne

Aligning Teams with Choreography

January 8, 2024