Summary
DesignOps as a practice is still relatively new—but the activities have been around long enough that we’re increasingly challenged to justify and quantify what we do. Accordingly, we need to address not just what is DesignOps, but how do we prove its value? What outcomes can we genuinely promise? And how do we know we are successful? In this group exercise, we’ll identify techniques, tactics, and tools for proving (and even measuring) value, and describing the outcomes that matter most.
Key Insights
-
•
Many organizations struggle to measure the impact of design and design operations effectively.
-
•
62% of respondents reported they have not yet figured out how to measure design value.
-
•
Common barriers include limited time, resources, and stakeholder engagement.
-
•
Understanding and defining 'value' is crucial for design practitioners.
-
•
Effective measurement of design requires collaborative frameworks tailored to individual organizations.
-
•
Research indicates no industry standards exist for measuring design value, leading to variances in practices.
-
•
Different levels of measurement can be applied across the design process, from customer care to operational effectiveness.
-
•
Shared outcomes across functions can enhance team effectiveness and collaboration.
-
•
Frameworks like Google HEART and Facebook's measurement strategies can guide practitioners in assessing design impact.
-
•
Engagement and sentiment are critical indicators of team and design success.
Notable Quotes
"The day I no longer have to convince you is the day I've failed."
"We are still figuring out how to measure the value of design."
"Every organization has unique constraints that shape how we define success."
"There's high variability in data collection due to user resistance to measurement tools."
"We need to articulate clear outcomes in order to measure our success effectively."
"What customers care about is the first thing we should measure."
"Happier designers lead to lower attrition rates."
"Design operations is never done; it's always evolving."
"The framework we propose is a starting point, not the end."
"We're all struggling with similar challenges in measuring design value."
More Videos
"The number of undernourished people has decreased dramatically from 28% in 1970 to under 10% by 2019."
April ReaganLook, Think, Act: The Futures-Smart Design Organization
October 1, 2021
"We should strive to support the collection of subjective data during interactions."
Dane DeSutterKeeping the Body in Mind: What Gestures and Embodied Actions Tell You That Users May Not
March 26, 2024
"It's not that people are wrong; it's that they all have different perspectives and partial knowledge."
Tatyana MamutOpening Keynote: Breaking Conway's Law--or How to Work Differently and Not Ship Your Org Chart
June 3, 2019
"The major movement is all about having fun; the only rule is to maintain your smile."
Ana Maria Montero Barrantes Aditi Dhar Michelle Kaplan Nate Osborne Matt LaurenceThe Authentic UX Talent Show
January 8, 2024
"Fastest to market often wins, which deprioritizes essential maintenance and sustainability efforts."
Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya SiegmanNavigating accessibility and climate
April 17, 2024
"Transitioning to mobile-first accessibility can foster confidence among users with disabilities when interacting online."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
September 8, 2022
"When you hire a consultant, you are hiring more for consulting, more for strategy."
Melinda BelcherInsider preview of Enterprise Experience 2020
May 28, 2020
"The world is burning and drowning, complexity is increasing. We must expand our design thinking."
Christian BasonExpand—Rethinking Design for Public Challenges
September 14, 2022
"Information is data with context, intended more for human consumption than raw data."
Ren PopeBuilding Experiences for Knowledge Systems
June 6, 2023
