Summary
DesignOps as a practice is still relatively new—but the activities have been around long enough that we’re increasingly challenged to justify and quantify what we do. Accordingly, we need to address not just what is DesignOps, but how do we prove its value? What outcomes can we genuinely promise? And how do we know we are successful? In this group exercise, we’ll identify techniques, tactics, and tools for proving (and even measuring) value, and describing the outcomes that matter most.
Key Insights
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Many organizations struggle to measure the impact of design and design operations effectively.
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62% of respondents reported they have not yet figured out how to measure design value.
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Common barriers include limited time, resources, and stakeholder engagement.
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Understanding and defining 'value' is crucial for design practitioners.
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Effective measurement of design requires collaborative frameworks tailored to individual organizations.
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Research indicates no industry standards exist for measuring design value, leading to variances in practices.
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Different levels of measurement can be applied across the design process, from customer care to operational effectiveness.
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Shared outcomes across functions can enhance team effectiveness and collaboration.
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Frameworks like Google HEART and Facebook's measurement strategies can guide practitioners in assessing design impact.
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Engagement and sentiment are critical indicators of team and design success.
Notable Quotes
"The day I no longer have to convince you is the day I've failed."
"We are still figuring out how to measure the value of design."
"Every organization has unique constraints that shape how we define success."
"There's high variability in data collection due to user resistance to measurement tools."
"We need to articulate clear outcomes in order to measure our success effectively."
"What customers care about is the first thing we should measure."
"Happier designers lead to lower attrition rates."
"Design operations is never done; it's always evolving."
"The framework we propose is a starting point, not the end."
"We're all struggling with similar challenges in measuring design value."
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