Summary
"Redefining the Research Toolkit" not only applies to methods, but tools, too. The marketplace for research platforms continues growing and evolving, offerings professionals the opportunity to find a nearly perfect research match. This means that more teams are opting to "unbundle" their research stack, choosing best-in-class options for critical phases instead of an all-in-one. This session has two goals: 1) Highlight some of the of tools researchers are prioritizing for their stacks 2) Present a case study of a best-in-class stack in action Join to learn about the freedom of choice researchers have for their toolkits and some of the best-in-class options available.
Key Insights
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BYO toolkits are gaining popularity due to budget constraints and insufficient leadership buy-in in research.
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Best-in-class tools enable more rigorous research, leading to clearer ROI and decision-making impacts.
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Many teams prefer specialized tools for specific research methodologies, enhancing research quality.
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Calendly employs a flexible toolkit approach to meet diverse research needs and stakeholder requirements.
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User Interviews focuses on participant quality, which is critical for effective research outcomes.
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AI technology assists in matching participants to research needs while minimizing fraudulent responses.
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Adaptability in research tools increases team efficiency and empowers broader engagement in research processes than all-in-one solutions.
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Investing in panel quality and fraud prevention leads to more reliable and valid research findings.
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Budgets don't have to limit research quality; flexible, cost-effective solutions exist for teams of all sizes.
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Democratizing access to research tools within organizations can empower more team members to engage in research activities.
Notable Quotes
"Budgets are tight for researchers, designers, and product folks alike."
"When you get a best in class tool, you can execute more rigorous research."
"An all-in-one tool might not handle your emerging research questions well."
"Sometimes it's better to get a specialized tool that does that methodology particularly well."
"Adaptability really helps teams win in a dynamic work environment."
"The only way to do it wrong is to not do it at all."
"Our focus is on providing top-quality participants, leading to a very low fraud rate."
"Flexibility allows you to use whatever tool you want, integrating easily with existing software."
"We have the top quality rate in the space for participants."
"If you have a tailored solution, you're more likely to address your business's research questions effectively."
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