Summary
"Redefining the Research Toolkit" not only applies to methods, but tools, too. The marketplace for research platforms continues growing and evolving, offerings professionals the opportunity to find a nearly perfect research match. This means that more teams are opting to "unbundle" their research stack, choosing best-in-class options for critical phases instead of an all-in-one. This session has two goals: 1) Highlight some of the of tools researchers are prioritizing for their stacks 2) Present a case study of a best-in-class stack in action Join to learn about the freedom of choice researchers have for their toolkits and some of the best-in-class options available.
Key Insights
-
•
All-in-one research platforms average $100,000 per year and may not flexibly adapt as research needs evolve.
-
•
BYO toolkits enable teams to select best-in-class tools tailored to their specific research methods and questions.
-
•
User Interviews specializes in upstream participant recruitment, maintaining an exceptionally low fraud rate of 0.3%.
-
•
AI-driven participant matching improves recruitment quality and reduces panel churn in User Interviews’ platform.
-
•
Calendly uses a BYO stack combining Sprig for in-app surveys and User Interviews for recruiting to address diverse research needs.
-
•
Flexibility in tool choice allows teams with limited headcount and budgets to scale research effectively.
-
•
BYO stacks support democratizing research by enabling controlled access for non-researchers like PMs and designers.
-
•
User Interviews offers direct integrations and flexible API partnerships, plus options to use any tool via URL links.
-
•
Effective fraud detection combines automated monitoring with researcher-controlled flags to maintain data integrity.
-
•
Focusing on a core strength—in this case, participant recruitment—and partnering with specialized tools leads to more effective research workflows.
Notable Quotes
"Budgets are tight across research, design, and product; all-in-one platforms are costly and often don’t fit those budgets."
"When you get a best in class tool, you are able to execute more rigorous research and show clearer ROI."
"We found a greater variety and depth of questions that require richer methodologies, so BYO works better for us."
"Our fraudulent participant rate is about 0.3%, compared to the industry average of 20 to 22%."
"We built AI that suggests projects to participants that pre-match what you’re asking for instead of mass blasting everyone."
"The world is your oyster with whatever tool you want to use, even if we don’t directly integrate with it."
"The only way to do research wrong is to not do it at all."
"BYO gives researchers more control over who gets access to the panel and where you want guardrails versus freedom."
"My time is more expensive than my money; fraudulent data wastes valuable time."
"We focus on getting top quality participants and let others specialize in testing or analysis tools."
Dig deeper—ask the Rosenbot:
















More Videos

"Dominant culture is not some natural default setting, it’s culture that imposes itself onto a space or group of people."
Spencer L. A. StultzWhy Social Justice Frameworks are Necessary for Successful DEI/JEDI Initiatives
October 4, 2023

"When product teams proactively engage you early, instead of last minute, that’s a huge cultural shift indicating maturity."
Jules MonzaUse These Words and Count These Things
September 25, 2024

"True consent means forms and processes designed for human understanding, not just organizational legal protection."
Matt Bernius Rachael Dietkus, LCSW Aditi Joshi Alba VillamilLearnings from Applying Trauma-Informed Principles to the Research Process
March 10, 2022

"Collaboration during COVID was successful using tools like Miro to do remote whiteboarding and brainstorming across time zones."
George Hinchliffe Joy LiuDelivering Amazing Experiences
June 10, 2021

"Jackie Ho talks about how to keep teams accountable and aligned while maintaining their autonomy."
Jemma AhmedTheme 2 Intro
January 8, 2024

"Having a well-thought-out data package really helps us see a fuller picture."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022

"Resilience is built through community engagement and innovative thinking."
Alex Hurworth Bonnie John Fahd Arshad Antoine MarinDesigning a Contact Tracing App for Universal Access
October 23, 2020

"When you put a worker at the center and empower them in data collection and product design, the outcome benefits the worker."
Jodi ForlizziDesign and AI innovation
June 5, 2024

"Trust is hard to find but essential; we hire smart people so let’s all trust and move forward."
Scher Foord Corey Greenltch Sarah RoweTurn the Ship Around: How to Apply Design Thinking Across Your Organization
June 10, 2021