Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Redefining Toolkits: Unbundling to Create a Perfect Match
Gold
Tuesday, March 11, 2025 • Advancing Research 2025
Share the love for this talk
Redefining Toolkits: Unbundling to Create a Perfect Match
Speakers: Benjamin Wiedmaier and Annie Mayfield
Link:

Summary

"Redefining the Research Toolkit" not only applies to methods, but tools, too. The marketplace for research platforms continues growing and evolving, offerings professionals the opportunity to find a nearly perfect research match. This means that more teams are opting to "unbundle" their research stack, choosing best-in-class options for critical phases instead of an all-in-one. This session has two goals: 1) Highlight some of the of tools researchers are prioritizing for their stacks 2) Present a case study of a best-in-class stack in action Join to learn about the freedom of choice researchers have for their toolkits and some of the best-in-class options available.

Key Insights

  • BYO toolkits are gaining popularity due to budget constraints and insufficient leadership buy-in in research.

  • Best-in-class tools enable more rigorous research, leading to clearer ROI and decision-making impacts.

  • Many teams prefer specialized tools for specific research methodologies, enhancing research quality.

  • Calendly employs a flexible toolkit approach to meet diverse research needs and stakeholder requirements.

  • User Interviews focuses on participant quality, which is critical for effective research outcomes.

  • AI technology assists in matching participants to research needs while minimizing fraudulent responses.

  • Adaptability in research tools increases team efficiency and empowers broader engagement in research processes than all-in-one solutions.

  • Investing in panel quality and fraud prevention leads to more reliable and valid research findings.

  • Budgets don't have to limit research quality; flexible, cost-effective solutions exist for teams of all sizes.

  • Democratizing access to research tools within organizations can empower more team members to engage in research activities.

Notable Quotes

"Budgets are tight for researchers, designers, and product folks alike."

"When you get a best in class tool, you can execute more rigorous research."

"An all-in-one tool might not handle your emerging research questions well."

"Sometimes it's better to get a specialized tool that does that methodology particularly well."

"Adaptability really helps teams win in a dynamic work environment."

"The only way to do it wrong is to not do it at all."

"Our focus is on providing top-quality participants, leading to a very low fraud rate."

"Flexibility allows you to use whatever tool you want, integrating easily with existing software."

"We have the top quality rate in the space for participants."

"If you have a tailored solution, you're more likely to address your business's research questions effectively."

More Videos

Joshua Graves

"The best solutions come from good questions and good inquiries."

Joshua Graves

We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)

April 28, 2025

Boon Yew Chew

"It's important to understand all aspects of the organization, not just users, in design contexts."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Lais de Almeida

"When discussing data services in technical terms, it can exclude some people from the conversation."

Lais de Almeida Maria Izquierdo

Designing Data Services

December 4, 2024

Ivana Ng

"We want to see public institutions earn trust by effectively responding to people's needs."

Ivana Ng

Level Up Your Program with ProductOps

January 8, 2024

Jemma Ahmed

"Today we are figuring it out."

Jemma Ahmed

Theme 2 Intro

March 26, 2024

Kate Stern

"Our goal should be the same: retain and empower designers by providing them the resources they need."

Kate Stern

Scaling Learning for the Future

September 9, 2022

Noz Urbina

"Having a starting point gets people's juices flowing and collaboration going in ways I couldn't have imagined."

Noz Urbina

Rapid AI-powered UX (RAUX): A framework for empowering human designers

May 1, 2025

Leah Buley

"You're here for a reason, so think about what you want to get out of this hour."

Leah Buley Joe Natoli

Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)

October 8, 2024

Jacqui Frey

"We're humans having human experiences."

Jacqui Frey Dan Willis

Panel Discussion: Integrating DesignOps

November 7, 2018