Opportunistic Research with Gregg Bernstein

Key Insights

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  Opportunistic research leaders expand impact by collaborating beyond product teams with marketing and sales.

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  Including multiple organizational perspectives in research uncovers broader value and drives company-wide buy-in.

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  A single well-designed survey can serve diverse internal stakeholders and inform multiple business decisions.

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  There is a vast disparity between open design roles and user research roles, signaling a need for proactive advocacy.

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  Relentless and strategic sharing of research findings via communication platforms raises awareness and demand.

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  Centralizing research requests via intake forms helps prioritize studies that serve multiple teams and company goals.

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  Researchers must actively ‘go to the mountain’ as awareness of research rarely happens organically in large organizations.

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  Integrating market research data with user research can strengthen insights and foster cross-team collaboration.

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  Balancing top-down (executive) priorities with grassroots demands is key for research resource allocation.

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  Packaging research results with clear headlines and actionable insights increases organizational engagement.

Notable Quotes