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Summary
When everyone in an organization shares useful, insightful information, wonderful things happen: we align our company strategies and our teams toward common goals, and we make great user experiences. The job of the research leader is to unlock that information by advocating for users and soliciting insights far and wide. The research leader empowers colleagues to vocalize and share their valuable perspectives so everyone makes better decisions.
Key Insights
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Opportunistic research connects different departments and influences organizational strategy.
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Awareness of research can create demand and open up opportunities for collaboration.
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Research should include voices from sales, marketing, and editorial teams to provide comprehensive insights.
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Sharing findings through accessible channels like Slack and Google Drive increases awareness of research work.
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Relentless advocacy for research helps establish it as an organizational norm, making it expected and valued.
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Research can influence important decisions beyond product development, such as pricing and marketing strategies.
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Leveraging existing data and market research enhances the research approach and improves impact.
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Running a centralized research request queue helps prioritize and identify common organizational asks.
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Being an advocate for research can enhance credibility and establish its importance across the organization.
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Continuous communication about research findings fosters a culture that values user experience.
Notable Quotes
"Research leadership is about adding value to the entire organization, not just your small corner."
"There's a tipping point that we've reached where understanding users has become crucial for organizations."
"No one is coming to save us. It's up to us as research leaders to influence better practices."
"Each research project is a chance to serve the entire organization, not just one team."
"Once people see the value of research, they're going to want more of it."
"Awareness isn’t enough; it’s the demand for our work that leads to influence."
"It's on us to build awareness and demand for our work."
"Your initiatives to incorporate user research don't have to come from leadership; it can come from anyone."
"Our superpower as researchers is connecting the dots between users and our organizations."
"Research becomes a habit when you share it with people consistently."
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