Summary
Research teams are at the frontier of uncovering valuable insights that can inform products, services, and strategy choices. Few researchers in large organizations have the visibility and buy-in to exert influence across all of product, engineering, customer success, marketing, and overall organizational direction. How do you break down silos and maximize the impact of your research? Join us in conversation with Joanna Vodopivec, Principal Design Researcher at Intuit, to learn how she makes her team’s research relevant to colleagues in product, marketing, and services, and the latest initiatives she has led to enable the research team to be truly seen in a large organization. You will also hear the creative approaches Joanna and her team take to engage and influence, even when working remotely.
Key Insights
-
•
Empathy is crucial for effective design research in familiar contexts like tax preparation.
-
•
Building trust across departments enhances collaboration and enriches the research process.
-
•
Visual storytelling through video can make research findings more accessible and engaging.
-
•
Early stakeholder engagement during research projects enhances buy-in and implementability of insights.
-
•
Cross-functional collaboration yields diverse perspectives, enriching the research outcomes.
Notable Quotes
"There's just not a venue to really share your findings that might benefit other parts of the organization."
"Building trust with stakeholders is critical for influencing without authority."
"We're all supporting different parts of the organization; it's about needing mutual respect."
"By partnering with marketing or market research, we can open doors and build collaborative trust."
"The relationship between research and development teams needs to be nurtured for impactful integration."
More Videos
"Happier designers lead to lower attrition rates."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"It's easy to get sidetracked by tools and processes and lose sight of your work."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024
"Research happens across the entire process."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022
"Apple's iPhone 3GS changed the world by introducing a built-in screen reader."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022
"Collaboration allows us to view problems from various angles, enriching the insights we gather."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"Any intervention is always in the small, we can work with our body as a system."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"The facade of user-centric design is often contradicted by exploitation patterns in the tech world."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"What kinds of tools would help facilitate customer loyalty?"
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"Change has to come from within the community."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
