Summary
Research teams are at the frontier of uncovering valuable insights that can inform products, services, and strategy choices. Few researchers in large organizations have the visibility and buy-in to exert influence across all of product, engineering, customer success, marketing, and overall organizational direction. How do you break down silos and maximize the impact of your research? Join us in conversation with Joanna Vodopivec, Principal Design Researcher at Intuit, to learn how she makes her team’s research relevant to colleagues in product, marketing, and services, and the latest initiatives she has led to enable the research team to be truly seen in a large organization. You will also hear the creative approaches Joanna and her team take to engage and influence, even when working remotely.
Key Insights
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Empathy is crucial for effective design research in familiar contexts like tax preparation.
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Building trust across departments enhances collaboration and enriches the research process.
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Visual storytelling through video can make research findings more accessible and engaging.
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Early stakeholder engagement during research projects enhances buy-in and implementability of insights.
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Cross-functional collaboration yields diverse perspectives, enriching the research outcomes.
Notable Quotes
"There's just not a venue to really share your findings that might benefit other parts of the organization."
"Building trust with stakeholders is critical for influencing without authority."
"We're all supporting different parts of the organization; it's about needing mutual respect."
"By partnering with marketing or market research, we can open doors and build collaborative trust."
"The relationship between research and development teams needs to be nurtured for impactful integration."
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